A Design Sprint is a five-day framework that uses design thinking principles to identify the right problem to solve, generate ideas to solve that problem, and test solutions. The five days consist of understand, diverge, converge, build, and test phases to discover answers fast through prototyping and user feedback. This process aims to increase the chances of creating something people want by gathering evidence-based insights rather than opinions.

1. Demystifying the Design Sprint

2. DS101

3. A Design Sprint is a flexible design
framework that increases the chances
of making something people want.
What is a Design Sprint?

4. Design Sprint Approach
UNDERSTAND
Clarify and focus on the
problem to solve
DIVERGE
Generate solutions to the
identified problem
CONVERGE
Select which solutions are
best to move forward
BUILD
Create a low-cost prototype
to test with potential users
TEST
Test the prototype with
users and debrief
✓
X
?

5. Make
Things
People
Want
Make
People
Want
Things
>

6. Design
Sprint
SCIENTIFIC
METHOD
DESIGN
PROCESS
AGILE
PHILOSOPHY
Rigorous
Experimental
Hypothesis Driven
Continuous Improvement
Collaborative
Responsive
Human Centered
Creative
Divergent

7. Great design comes from
the best designers.
*emapthy and collaboration

8. DESIRABILITY FEASIBILITY VIABILITY
we can create
business can grow with
thi$$$$
DESIGN SPRINTS WORK BEST AT DETERMINING DESIRABILITY
t h i sthis
somebody wants

9. BIG (SOMETIMES SCARY) IDEAS ARE BEST FOR TESTING IN DESIGN SPRINTS

10. DATA CAN BE USEFUL BUT OFTEN TIMES ONLY LOOKS BACK AND
DOESN’T TELL THE WHOLE STORY

11. Value

12. accurately frame the problem
creative
process

13. puddle on the floor

14. accurately frame the problem
set the direction
creative
process

15. start end

16. accurately frame the problem
get validation on a solution
set the direction
creative
process

17. EVIDENCE-BASED DECISION MAKING OVER HIGHEST PAID PERSON’S OPINION

18. accurately frame the problem
discover answers fast
get validation on a solution
set the direction
creative
process

19. DESIGN SPRINTS ARE ALL ABOUT ANSWERS. PROTOTYPES ARE
MADE BUT ARE USUALLY DESTROYED AFTERWARDS.

20. accurately frame the problem
discover answers fast
align teams
get validation on a solution
set the direction
creative
process

21. "It was one of the few experiences in
my career where I didn't have to
defend the process which was
refreshing.”
Design Sprint Participant
TRIP ADVISOR
“
”

22. accurately frame the problem
reduce risk of failure
discover answers fast
align teams
get validation on a solution
set the direction
creative
process

23. Life is too short to build
something nobody wants.
Ash Maurya
AUTHOR, RUNNING LEAN
“
”

24. FAQs

25. When you skip steps or pace it out, insights get shallow,
ideas get dim, and momentum is lost.
FIVE CONSECUTIVE DAYS ALLOWS FOR FOCUS AND DEPTH
If your job can survive a 5-day vacation, it will thrive after a 5-day Design Sprint!
*
Why 5 days?

26. Who should be in the room?
The best information comes from
the least likely characters.
ORGANIZATIONAL DIVERSITY IS KEY
}

27. How do we prepare?
Make sure you’ve got enough information to hit the ground
running. Data can be collected from (potential) user interviews,
product analytics, and market data.
PRE-SPRINT RESEARCH IS IMPORTANT

28. Day 1: Understand

29. What do we know?
Who are we designing for?
What is the problem?

30. Assumption Storming

31. Who / Do

32. Empathy Mapping

33. Journey Maps

34. Problem Definition

35. Solve For The Right Problem
REDESIGN DASHBOARD
2
WANTED
WANTED
ID BIGGER PROBLEM
3
! !
ONLY THE CEO KNOWS
HOW TO SELL
4
AD-TECH COMPANY
1
BUILD & TEST SALES
DEMONSTRATION
5
Value
Prop
NEW
INCREASED
CONVERSION RATE
6
CUSTOMERS
1 2 3
NEW
5

36. Day 2: Diverge

37. How many different
ideas can we create?

39. Job Stories

40. Six-Ups

41. Six-Ups

42. Storyboards

43. Develop Many Ideas
$$$
BUY EXPENSIVE
LOYALTY SOLUTION?
Points Program
lots of money & 00/100
2
DESIGN SPRINT:
LOYALTY IDEATION
3
TESTED MULTIPLE
PROTOTYPES
1 2 3
4
RANDOM ACTS OF
KINDNESS > POINTS
5
SAVE $, HAND WRITTEN
NOTES
just
because
6
GOAL: FOSTER CLIENT
LOYALTY
1

44. Day 3: Converge

45. Which idea to test?

46. tough
on
people
*ideas

47. Assumption Matching

48. Sketching

49. Critique

50. Dot Vote

51. Day 4: Prototype

52. photo credit: Field Innovation Team
Physical Prototyping

53. Service Prototyping

54. Digital Prototyping

55. Digital Prototyping

56. Digital Prototyping

57. Interview Prep

58. Day 5: Test

59. Interviews

60. Interview Highlights

61. Assumption Learning

62. After the Design Sprint

63. Assumptions
Prototype
Test
Learn

64. DESIGN SPRINT DESIGN INTERVALS AGILE DEVELOPMENT
Understand
Diverge
Prototype
Test
Converge
WEEK 1
Refine
Build
Test
WEEK 2
Refine
Build
Test
WEEK 3
Refine
Build
Test
WEEK 4
Refine
Build
Test
WEEK n
- New Assumptions
- New IdeaX
?or

65. Continue Learning
SNIPPETS
VIDEO SHORTS
Subscribe to our
Design Sprint Shorts
series where we
spend a few minutes
per short to describe
why and how to
facilitate various
Design Sprint
exercises.
HIGHLIGHTS
QUICK READS
Check out a few of our
favorite articles for
Design Sprint planning:
○ Is a Design Sprint right for you?
○ What kinds of problems can
you solve with a Design Sprint?
○ 10 things to know when
planning a Design Sprint
○ All the materials you need to
run a Design Sprint
○ The value of a Design Sprint
COVER TO COVER
THE BOOK
Get the complete
guide to Design Sprint
methodology and
execution. Available
in paper or digital
formats.

66. LATE
SUMMER
2017

67. “The wisdom that you get from understanding a
customer’s pain, is never something you need to
backpedal on, it’s never something that you pivot on.
That’s irrefutable knowledge.”
David E. Weekly
GOOGLE / FORMER STARTUP CEO

68. Q&A

69. EVAN.RYAN@FRESHTILLEDSOIL.COM