Social Media Risk Management – Part 1
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Real estate agents and brokers naviagate troubled social media waters when real estate agents violate the Realtor Code of Ethics on Zillow, Yahoo!, and Trulia discussion platforms. Fewer than 10% of real estate brokerages have a written social media policy.
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Social Media Risk Management – Part 1
- 1. Social Media Risk Management – Part 1 10 am PST Ethical rules of the road in social media engagement and blogging Frances Flynn Thorsen RealEstateSocialMediaPolicies.com
- 4. Comprehensive Social Media Policy Social communities Video site policies relating to properties Software Messaging Reputation Management
- 5. Where Web 2.0 and Article 12 Collide Article 12 REALTORS® shall be honest and truthful in their real estate communications and shall present a true picture in their advertising, marketing, and other representations. REALTORS® shall ensure that their status as real estate professionals is readily apparent in their advertising, marketing, and other representations, and that the recipients of all real estate communications are, or have been, notified that those communications are from a real estate professional. (Amended 1/08)
- 6. Standard of Practice 12-5REALTORS® shall not advertise nor permit any person employed by or affiliated with them to advertise listed property in any medium (e.g., electronically, print, radio, television, etc.) without disclosing the name of that REALTOR®'s firm in a reasonable and readily apparent manner. (Adopted 11/86, Amended 1/07)
- 8. No Brokerage Name, No Contact Info
- 10. Danger Lurks Disparaging business models Encourage consumers to break agency contracts Urging consumers to breach agreements Generate SPAM
- 11. Confidentiality 10/02/09 on ActiveRain “Today I closed a transaction that was one of the most stressful transactions, for everyone involved ... I am a broker with 15 agents ... I thought I would have an ulcer before this transaction closed… “So what was the problem? ... The buyer ... someone who had an inactive license when one of my agents wrote the contract, assisting her as a transaction broker...during the process she reactivated her license. She plans on listing and selling property...This would lead you to believe she understands something about real estate and contracts, right? WRONG!! “How is someone who cannot understand something as simple as possession explain anything else in the contract. She closed, but she never did understand. And we had to make unnecessary compromises to get it closed. And she has been trying to get into the house since this afternoon! It's going to be a long six days!”
- 12. Role Play You are a broker … you read this post an agent made at Trulia or Zillow or Yahoo!
- 13. Social Media Risk Management – Part 2 2:30 pm PST Keep up to date and stay legal online! Frances Flynn Thorsen RealEstateSocialMediaPolicies.com
Notas do Editor
- Real life examples of agents disparaging various real estate business models, encouraging consumers to break contracts with other agents, urging consumers who are principals in a transaction to cancel their agreements