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Financial Vision
Gary Fayard
Executive Vice President, Chief Financial Officer
Forward-Looking Statements
This presentation may contain statements, estimates or projections that constitute “forward-looking statements” as defined under U.S. federal
securities laws. Generally, the words “believe,” “expect,” “intend,” “estimate,” “anticipate,” “project,” “will” and similar expressions identify forward-
looking statements, which generally are not historical in nature. Forward-looking statements are subject to certain risks and uncertainties that could
cause actual results to differ materially from The Coca-Cola Company’s historical experience and our present expectations or projections. These risks
include, but are not limited to, obesity and other health concerns; scarcity and quality of water; changes in the nonalcoholic beverages business
environment, including changes in consumer preferences based on health and nutrition considerations and obesity concerns; shifting consumer tastes
and needs, changes in lifestyles and competitive product and pricing pressures; impact of the global credit crisis on our liquidity and financial
performance; our ability to expand our operations in developing and emerging markets; foreign currency exchange rate fluctuations; increases in
interest rates; our ability to maintain good relationships with our bottling partners; the financial condition of our bottling partners; our ability and the
ability of our bottling partners to maintain good labor relations, including the ability to renew collective bargaining agreements on satisfactory terms
and avoid strikes, work stoppages or labor unrest; increase in the cost, disruption of supply or shortage of energy; increase in cost, disruption of
supply or shortage of ingredients or packaging materials; changes in laws and regulations relating to beverage containers and packaging, including
container deposit, recycling, eco-tax and/or product stewardship laws or regulations; adoption of significant additional labeling or warning
requirements; unfavorable general economic conditions in the United States or other major markets; unfavorable economic and political conditions in
international markets, including civil unrest and product boycotts; changes in commercial or market practices and business model within the European
Union; litigation uncertainties; adverse weather conditions; our ability to maintain brand image and corporate reputation as well as other product issues
such as product recalls; changes in legal and regulatory environments; changes in accounting standards and taxation requirements; our ability to
achieve overall long-term goals; our ability to protect our information systems; additional impairment charges; our ability to successfully manage
Company-owned bottling operations; the impact of climate change on our business; global or regional catastrophic events; and other risks discussed
in our Company’s filings with the Securities and Exchange Commission (SEC), including our Annual Report on Form 10-K, which filings are available
from the SEC. You should not place undue reliance on forward-looking statements, which speak only as of the date they are made.
The Coca-Cola Company undertakes no obligation to publicly update or revise any forward-looking statements.



Reconciliation To US GAAP Financial Information
The following presentation includes certain “non-GAAP financial measures” as defined in Regulation G under the Securities Exchange Act of 1934.
A schedule is posted on the Company’s website at thecoca-colacompany.com (in the “investors” section) which reconciles the non-GAAP financial
measures included in the following presentation to the most directly comparable financial measures calculated and presented in accordance with
Generally Accepted Accounting Principles.
Delivering High-Quality Growth Today
Sept 2009 YTD


                                                 9%           Despite a Perfect Storm
                                                              • Developed market slowdown
                                                              • Developing market volatility
                             5%
                                                              • Emerging market uncertainty
                                                              • FX headwinds
       2%


     Volume           Net Revenue*           Operating
                                             Income**



    *Ongoing, currency neutral excluding structural changes
   ** Ongoing, currency neutral
Economics 101



    Recessions
      Do End
Pace Of Consumer Recovery Will Vary
             Reset         Rapid Recovery

                         China
     Europe              India
     USA                 Brazil



      Delayed Recovery   Volatility / Double-Dip



                         Russia
     Japan               Ukraine
Our Long-Term Targets Remain Appropriate
Long-Term Growth Targets*
                                                     Our Beliefs
                                       High Single   • Appropriate over the long-term
                                          Digit        with quarter-to-quarter volatility
                                 6-8%                • Our internal picture of success
                                                       is to exceed these targets
                  5-6%                               • We remain constructively
                                                       discontent
   3-4%
                                                     Our Metrics
                                                     •   Share gains
                                                     •   Consistent revenue growth
                                                     •   Expanding operating margins
   Volume Net Revenue             OI       EPS       •   Cash flows
   * Ongoing, currency neutral
How Do We Double System Revenues
By 2020?


 “The US market is going flat and foreign sales
             won’t make up for it.”
How Do We Double System Revenues
By 2020?


 “The US market is going flat and foreign sales
             won’t make up for it.”
         - Financial World, Report
           On The Coca-Cola Company, 1977
Track Record Of Profitable Growth
                                        Growth Since 1977

                                                            22X

                                            16X
                                                                                            13X
                                                                             9X
                          6X
       4X


  Net Revenue        Operating Income    Net Revenue   Operating Income   Net Revenue   Operating Income

          United States*                        Rest of World                     Total World



  *Includes Puerto Rico
Making Profitable Businesses Bigger
  KO Mexico Servings        KO Spain Operating Income           Stills % of
      Per Capita                   Per Capita                  KO Portfolio

                635
      +267                             2.7X                  +14%       22%

    368
                                                          8%



   1997        2008             1997          2008        1997          2008

                  Capturing The Opportunities
                  •    Demographic trends
                  •    Personal consumption
                  •    Per capita consumption expansion
                  •    Ready-to-drink conversion
We Are Confident In Our 2020 Vision
KO System
Net Revenues (US$ currency neutral)




                                                            Implied By
                                                           KO Long-Term
                                                           Growth Model




        2010             2012         2014   2016   2018      2020
Leveraging Our Competitive Advantages



   Brands        Healthy       Strong Cash
     and        System for       Flow and
 Operational    Scale and       Disciplined
  Flexibility     Reach        Investments
Winning In The Global Marketplace
   #1           #1          #1       #1            #1          #2          #3
Sparkling     Juices &      RTD      RTD          Active     Sports     Packaged
Beverages   Juice Drinks   Coffee    Tea         Lifestyle   Drinks       Water




 1997 Billion Dollar Retail Brands         Current Billion Dollar Retail Brands
Tailoring Our Actions By Market
           Reset    Rapid     Delayed     Volatility/
                   Recovery   Recovery   Double-Dip




Markets



Actions




Success
 Metrics
Tailoring Our Actions By Market
            Reset            Rapid     Delayed     Volatility/
                            Recovery   Recovery   Double-Dip




Markets
           Europe
           USA


           Segment
Actions
           Offerings




Success    Share of Value
 Metrics   Commercial
           Execution
Tailoring Our Actions By Market
            Reset            Rapid        Delayed     Volatility/
                            Recovery      Recovery   Double-Dip




Markets
           Europe           China
           USA              India
                            Brazil
           Segment          Build
Actions
           Offerings        Consumption




           Share of Value   Per Capita
Success
 Metrics   Commercial       Margin
           Execution        Expansion
Tailoring Our Actions By Market
            Reset            Rapid          Delayed         Volatility/
                            Recovery        Recovery       Double-Dip




Markets
           Europe           China         Japan
           USA              India
                            Brazil
           Segment          Build         Reinvigorate
Actions
           Offerings        Consumption   Growth
                                          via Innovation



           Share of Value   Per Capita    System Profits
Success
 Metrics   Commercial       Margin        Brand Health
           Execution        Expansion
Tailoring Our Actions By Market
            Reset            Rapid          Delayed          Volatility/
                            Recovery        Recovery        Double-Dip




Markets
           Europe           China         Japan            Russia
           USA              India                          Ukraine
                            Brazil

Actions    Segment          Build         Reinvigorate     Maximize
           Offerings        Consumption   Growth           Flexibility
                                          via Innovation



           Share of Value   Per Capita    System Profits   Balanced Volume
Success                                                    and Value Share
 Metrics   Commercial       Margin        Brand Health
           Execution        Expansion                      Manage Price
                                                           Gaps
Productivity Is Embedded In All That We Do
                 Current Productivity Savings Program
                      Cumulative Annual Savings

                                        $500 MM Target



                $310 MM*




              By End of 2009              By End of 2011

  *Targeted
Leveraging Our Competitive Advantages



    Proven                        Strong
    Brands       Healthy
 Playbook for                   Cash Flow
     and        System for
  Emerging                         and
 Operational    Scale and
   Stronger                     Disciplined
  Flexibility     Reach        Investments
Healthy System Investing To Grow
   Higher Margins                            Improving Profitability                         Reinvesting → Long-Term
      EBIT / Revenue*                         Return on Invested Capital*                                Capital Expenditures
                                                                                                          (US$ Currency Neutral)


            +30                                                +260                                              +16%
           Basis                                              Basis                                              CAGR
           Points                                             Points

                         14.9%                                                                                            $6 Bn
   14.6%                                                                   13.8%

                                                                                                         $4 Bn


                                                      11.2%




    2005                  2008                         2005                 2008                          2005              2008


 * Ongoing, currency neutral as provided by ThomsonReuters (based on KO + 21 publicly traded bottlers)
Power Of The Coca-Cola Bottling System
                        Top 8 Bottlers % Of KO 2008 Unit Case Volume




 2%                            9%              11%                2%




16%                            9%                3%                2%




 *As of December 2008
Significant Share Advantage
                                                       NARTD Share 2008
                                                  KO    Primary Global Competitor




    North America                                       International               Global


                          1.3X
                                                                   3.5X                  2.3X




 NARTD excludes Bulk Water and Dairy/Soy drinks
Tremendous Scale Across Operating Groups
                                NARTD Share 2008
                           KO    Primary Global Competitor




                                                                4.8X
                                                                                  2.4X
                                         2.8X
                    4.5X

               Europe               Pacific           Latin America    Eurasia & Africa


% KO Volume    17%                 17%                       27%            15%
KO Net
Revenue $ Bn    $5.8               $4.7                      $3.8           $2.3
KO Operating
Income $ Bn     $3.2               $1.9                      $2.1           $0.8

2008 Data
Creating Enormous Economies Of Scale
   Consumer                  Customer       Franchise
   Marketing                Leadership      Leadership




1.6 Bn servings per day   20 MM customers   $64 Bn supply chain
  • 1 MM per minute       per week
                                            900+ mfg operations
206 countries             7 MM coolers      8,500 sales centers
  • More than UN                            and warehouses
                                            500,000 vehicles
Leveraging Our Competitive Advantages



                                  Strong
    Proven
   Brands        Healthy        Cash Flow
 Playbook for
     and        System for         and
   Emerging
 Operational    Scale and       Disciplined
   Stronger
  Flexibility     Reach        Investments
Strong Cash Flows Would Continue Under
Long-Term Growth Targets
Cumulative Cash From Operations                          Approximately
$ Bn                                                      $130 - $150*
                                                                         Capital
                                                           $32 - $37     Expenditures



                                                             Cash
                                $62                        Available
                                $13
                                      Capital                After       Dividends
                                      Expenditures
                                                            Cap-Ex
                                      Dividends                          Acquisitions
                                                            ~$110
                                $27
                                      Share Repurchase                   Share
                                                                         Repurchase
                                $14   Acquisitions /
                                      Other
                                 $8
                       1997 - 2008                       2009 - 2020 Estimated
 *Assumes:
   • Long-Term targets are achieved
   • Current exchange rates
   • No structural changes
Disciplined Investment In The Business
         Emerging

  • Maximize Volume
  • Investing for
    Accelerated Growth


        Developing
  • Maximizing Value
    Through Segmentation
  • Building Consumer
    Loyalty

        Developed
  • Driving Profitable
    Growth Through
    Innovation And
    Productivity           KO 2008 Volume
Unbroken Track Record Of Dividends
Annual Dividend Per Share*                              $1.64




                354 Consecutive Dividends
                       Since 1920



1920                                                    2009

 *Annual dividend per share adjusted for stock splits
Leveraging Our Competitive Advantages



                                  Strong
    Proven
    Brands       Healthy        Cash Flow
 Playbook for
      and       System for         and
  Emerging
 Operational    Scale and       Disciplined
   Stronger
  Flexibility     Reach        Investments
Success Measured By Delivering
Total Shareowner Returns

               More than DOUBLE SYSTEM REVENUE while
               increasing system margins


        Maximize Company and bottler long-term cash flow


            Boost system investment in sales and market execution


           Use our size and expertise to create economies of scale


       Most efficient & effective business system; build a
       continuous improvement and cost management culture

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KO 2020 Strategy

  • 1. Financial Vision Gary Fayard Executive Vice President, Chief Financial Officer
  • 2. Forward-Looking Statements This presentation may contain statements, estimates or projections that constitute “forward-looking statements” as defined under U.S. federal securities laws. Generally, the words “believe,” “expect,” “intend,” “estimate,” “anticipate,” “project,” “will” and similar expressions identify forward- looking statements, which generally are not historical in nature. Forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from The Coca-Cola Company’s historical experience and our present expectations or projections. These risks include, but are not limited to, obesity and other health concerns; scarcity and quality of water; changes in the nonalcoholic beverages business environment, including changes in consumer preferences based on health and nutrition considerations and obesity concerns; shifting consumer tastes and needs, changes in lifestyles and competitive product and pricing pressures; impact of the global credit crisis on our liquidity and financial performance; our ability to expand our operations in developing and emerging markets; foreign currency exchange rate fluctuations; increases in interest rates; our ability to maintain good relationships with our bottling partners; the financial condition of our bottling partners; our ability and the ability of our bottling partners to maintain good labor relations, including the ability to renew collective bargaining agreements on satisfactory terms and avoid strikes, work stoppages or labor unrest; increase in the cost, disruption of supply or shortage of energy; increase in cost, disruption of supply or shortage of ingredients or packaging materials; changes in laws and regulations relating to beverage containers and packaging, including container deposit, recycling, eco-tax and/or product stewardship laws or regulations; adoption of significant additional labeling or warning requirements; unfavorable general economic conditions in the United States or other major markets; unfavorable economic and political conditions in international markets, including civil unrest and product boycotts; changes in commercial or market practices and business model within the European Union; litigation uncertainties; adverse weather conditions; our ability to maintain brand image and corporate reputation as well as other product issues such as product recalls; changes in legal and regulatory environments; changes in accounting standards and taxation requirements; our ability to achieve overall long-term goals; our ability to protect our information systems; additional impairment charges; our ability to successfully manage Company-owned bottling operations; the impact of climate change on our business; global or regional catastrophic events; and other risks discussed in our Company’s filings with the Securities and Exchange Commission (SEC), including our Annual Report on Form 10-K, which filings are available from the SEC. You should not place undue reliance on forward-looking statements, which speak only as of the date they are made. The Coca-Cola Company undertakes no obligation to publicly update or revise any forward-looking statements. Reconciliation To US GAAP Financial Information The following presentation includes certain “non-GAAP financial measures” as defined in Regulation G under the Securities Exchange Act of 1934. A schedule is posted on the Company’s website at thecoca-colacompany.com (in the “investors” section) which reconciles the non-GAAP financial measures included in the following presentation to the most directly comparable financial measures calculated and presented in accordance with Generally Accepted Accounting Principles.
  • 3.
  • 4. Delivering High-Quality Growth Today Sept 2009 YTD 9% Despite a Perfect Storm • Developed market slowdown • Developing market volatility 5% • Emerging market uncertainty • FX headwinds 2% Volume Net Revenue* Operating Income** *Ongoing, currency neutral excluding structural changes ** Ongoing, currency neutral
  • 5. Economics 101 Recessions Do End
  • 6. Pace Of Consumer Recovery Will Vary Reset Rapid Recovery China Europe India USA Brazil Delayed Recovery Volatility / Double-Dip Russia Japan Ukraine
  • 7. Our Long-Term Targets Remain Appropriate Long-Term Growth Targets* Our Beliefs High Single • Appropriate over the long-term Digit with quarter-to-quarter volatility 6-8% • Our internal picture of success is to exceed these targets 5-6% • We remain constructively discontent 3-4% Our Metrics • Share gains • Consistent revenue growth • Expanding operating margins Volume Net Revenue OI EPS • Cash flows * Ongoing, currency neutral
  • 8. How Do We Double System Revenues By 2020? “The US market is going flat and foreign sales won’t make up for it.”
  • 9. How Do We Double System Revenues By 2020? “The US market is going flat and foreign sales won’t make up for it.” - Financial World, Report On The Coca-Cola Company, 1977
  • 10. Track Record Of Profitable Growth Growth Since 1977 22X 16X 13X 9X 6X 4X Net Revenue Operating Income Net Revenue Operating Income Net Revenue Operating Income United States* Rest of World Total World *Includes Puerto Rico
  • 11. Making Profitable Businesses Bigger KO Mexico Servings KO Spain Operating Income Stills % of Per Capita Per Capita KO Portfolio 635 +267 2.7X +14% 22% 368 8% 1997 2008 1997 2008 1997 2008 Capturing The Opportunities • Demographic trends • Personal consumption • Per capita consumption expansion • Ready-to-drink conversion
  • 12. We Are Confident In Our 2020 Vision KO System Net Revenues (US$ currency neutral) Implied By KO Long-Term Growth Model 2010 2012 2014 2016 2018 2020
  • 13. Leveraging Our Competitive Advantages Brands Healthy Strong Cash and System for Flow and Operational Scale and Disciplined Flexibility Reach Investments
  • 14. Winning In The Global Marketplace #1 #1 #1 #1 #1 #2 #3 Sparkling Juices & RTD RTD Active Sports Packaged Beverages Juice Drinks Coffee Tea Lifestyle Drinks Water 1997 Billion Dollar Retail Brands Current Billion Dollar Retail Brands
  • 15. Tailoring Our Actions By Market Reset Rapid Delayed Volatility/ Recovery Recovery Double-Dip Markets Actions Success Metrics
  • 16. Tailoring Our Actions By Market Reset Rapid Delayed Volatility/ Recovery Recovery Double-Dip Markets Europe USA Segment Actions Offerings Success Share of Value Metrics Commercial Execution
  • 17. Tailoring Our Actions By Market Reset Rapid Delayed Volatility/ Recovery Recovery Double-Dip Markets Europe China USA India Brazil Segment Build Actions Offerings Consumption Share of Value Per Capita Success Metrics Commercial Margin Execution Expansion
  • 18. Tailoring Our Actions By Market Reset Rapid Delayed Volatility/ Recovery Recovery Double-Dip Markets Europe China Japan USA India Brazil Segment Build Reinvigorate Actions Offerings Consumption Growth via Innovation Share of Value Per Capita System Profits Success Metrics Commercial Margin Brand Health Execution Expansion
  • 19. Tailoring Our Actions By Market Reset Rapid Delayed Volatility/ Recovery Recovery Double-Dip Markets Europe China Japan Russia USA India Ukraine Brazil Actions Segment Build Reinvigorate Maximize Offerings Consumption Growth Flexibility via Innovation Share of Value Per Capita System Profits Balanced Volume Success and Value Share Metrics Commercial Margin Brand Health Execution Expansion Manage Price Gaps
  • 20. Productivity Is Embedded In All That We Do Current Productivity Savings Program Cumulative Annual Savings $500 MM Target $310 MM* By End of 2009 By End of 2011 *Targeted
  • 21. Leveraging Our Competitive Advantages Proven Strong Brands Healthy Playbook for Cash Flow and System for Emerging and Operational Scale and Stronger Disciplined Flexibility Reach Investments
  • 22. Healthy System Investing To Grow Higher Margins Improving Profitability Reinvesting → Long-Term EBIT / Revenue* Return on Invested Capital* Capital Expenditures (US$ Currency Neutral) +30 +260 +16% Basis Basis CAGR Points Points 14.9% $6 Bn 14.6% 13.8% $4 Bn 11.2% 2005 2008 2005 2008 2005 2008 * Ongoing, currency neutral as provided by ThomsonReuters (based on KO + 21 publicly traded bottlers)
  • 23. Power Of The Coca-Cola Bottling System Top 8 Bottlers % Of KO 2008 Unit Case Volume 2% 9% 11% 2% 16% 9% 3% 2% *As of December 2008
  • 24. Significant Share Advantage NARTD Share 2008 KO Primary Global Competitor North America International Global 1.3X 3.5X 2.3X NARTD excludes Bulk Water and Dairy/Soy drinks
  • 25. Tremendous Scale Across Operating Groups NARTD Share 2008 KO Primary Global Competitor 4.8X 2.4X 2.8X 4.5X Europe Pacific Latin America Eurasia & Africa % KO Volume 17% 17% 27% 15% KO Net Revenue $ Bn $5.8 $4.7 $3.8 $2.3 KO Operating Income $ Bn $3.2 $1.9 $2.1 $0.8 2008 Data
  • 26. Creating Enormous Economies Of Scale Consumer Customer Franchise Marketing Leadership Leadership 1.6 Bn servings per day 20 MM customers $64 Bn supply chain • 1 MM per minute per week 900+ mfg operations 206 countries 7 MM coolers 8,500 sales centers • More than UN and warehouses 500,000 vehicles
  • 27. Leveraging Our Competitive Advantages Strong Proven Brands Healthy Cash Flow Playbook for and System for and Emerging Operational Scale and Disciplined Stronger Flexibility Reach Investments
  • 28. Strong Cash Flows Would Continue Under Long-Term Growth Targets Cumulative Cash From Operations Approximately $ Bn $130 - $150* Capital $32 - $37 Expenditures Cash $62 Available $13 Capital After Dividends Expenditures Cap-Ex Dividends Acquisitions ~$110 $27 Share Repurchase Share Repurchase $14 Acquisitions / Other $8 1997 - 2008 2009 - 2020 Estimated *Assumes: • Long-Term targets are achieved • Current exchange rates • No structural changes
  • 29. Disciplined Investment In The Business Emerging • Maximize Volume • Investing for Accelerated Growth Developing • Maximizing Value Through Segmentation • Building Consumer Loyalty Developed • Driving Profitable Growth Through Innovation And Productivity KO 2008 Volume
  • 30. Unbroken Track Record Of Dividends Annual Dividend Per Share* $1.64 354 Consecutive Dividends Since 1920 1920 2009 *Annual dividend per share adjusted for stock splits
  • 31. Leveraging Our Competitive Advantages Strong Proven Brands Healthy Cash Flow Playbook for and System for and Emerging Operational Scale and Disciplined Stronger Flexibility Reach Investments
  • 32. Success Measured By Delivering Total Shareowner Returns More than DOUBLE SYSTEM REVENUE while increasing system margins Maximize Company and bottler long-term cash flow Boost system investment in sales and market execution Use our size and expertise to create economies of scale Most efficient & effective business system; build a continuous improvement and cost management culture