What digital means to the next generation?

•

2 gostaram•300 visualizações

For the next generation, digital is much more than a technology or a channel. Through examples and case studies we will try to show how brands can adapt to this new digital culture.

Marketing

© Copyright comOn Group (comOn, SA) 2015© Copyright comOn Group (comOn, SA) 2016
Digital is like electricity.
We don’t notice it anymore, but it’s always there.

© Copyright comOn Group (comOn, SA) 2015© Copyright comOn Group (comOn, SA) 2016
Digital has become indispensable,
but it is so infiltrated in our lives
that we don’t think of it as a ‘thing' anymore.

© Copyright comOn Group (comOn, SA) 2015© Copyright comOn Group (comOn, SA) 2016
Digital, like electricity, has fundamentally transformed the way
we behave, how we think and even how we feel.

© Copyright comOn Group (comOn, SA) 2015© Copyright comOn Group (comOn, SA) 2016
For the next generation,
digital is much more than
a technology or a channel.

© Copyright comOn Group (comOn, SA) 2015© Copyright comOn Group (comOn, SA) 2016
For the next generation, digital is a canvas.

© Copyright comOn Group (comOn, SA) 2015© Copyright comOn Group (comOn, SA) 2016
For the next generation, digital is a culture.

© Copyright comOn Group (comOn, SA) 2015© Copyright comOn Group (comOn, SA) 2016
For the next generation, digital is an attitude.

© Copyright comOn Group (comOn, SA) 2016
T O T H E N E X T G E N E R A T I O N D I G I T A L I S A N
A T T I T U D E

© Copyright comOn Group (comOn, SA) 2016
S O B R A N D S S H O U L D F O C U S O N
B E H A V I O R S
N O T P L A T F O R M S

© Copyright comOn Group (comOn, SA) 2016
B R A N D S S H O U L D F O C U S O N T H E
U S E R
N O T T H E T E C H N O L O G Y

© Copyright comOn Group (comOn, SA) 2015© Copyright comOn Group (comOn, SA) 2016
U S E F U L
S O C I A L
E M O T I O N A L
R E A L
Brands should be…

© Copyright comOn Group (comOn, SA) 2016
I N T H E D I G I T A L A G E B R A N D S M U S T B E
U S E F U L

© Copyright comOn Group (comOn, SA) 2015© Copyright comOn Group (comOn, SA) 2016
D I G I T A L I N S I G H T # 1
Users have a shorter attention span than a goldfish*.
*TIME Magazine, 2015

© Copyright comOn Group (comOn, SA) 2016
MAKE THEIR LIVES BETTER
Instead of only telling fictional stories with empty
promises, advertising can add value to user’s lives.
Advertising can solve real problems.
B E U S E F U L
15

© Copyright comOn Group (comOn, SA) 2015© Copyright comOn Group (comOn, SA) 2016

© Copyright comOn Group (comOn, SA) 2016
I N T H E D I G I T A L A G E B R A N D S M U S T B E
S O C I A L

© Copyright comOn Group (comOn, SA) 2016
D I G I T A L I N S I G H T # 2
Digital is a democratic space.
It’s accessible to all, but no one can control it.

© Copyright comOn Group (comOn, SA) 2015© Copyright comOn Group (comOn, SA) 2016
Quando inclinamos o telefone para a
direita, ouvimos vozes interiores
ingenuamente optimistas a começar a
ganhar protagonismo e a sobreporem-
se à voz do discurso principal.
E quanto mais inclinamos o telefone,
mais vozes aparecem, mais exagerado
é o otimismo, e mais imperceptível se
tornar a voz da mulher do ﬁlme.

© Copyright comOn Group (comOn, SA) 2016
I N T H E D I G I T A L A G E B R A N D S M U S T B E
E M O T I O N A L

© Copyright comOn Group (comOn, SA) 2015© Copyright comOn Group (comOn, SA) 2016
D I G I T A L I N S I G H T # 3
Digital can amplify emotions.

© Copyright comOn Group (comOn, SA) 2016
EMPATHIZE WITH USERS
Relatable brands understand users and are able to
connect with them on an emotional level.
Great advertising must touch our feelings.
B E E M O T I O N A L
25

© Copyright comOn Group (comOn, SA) 2016
INSPIRE THEM
Make them dream.
Spark positive emotions.
Give them reasons to believe.
B E E M O T I O N A L
27

© Copyright comOn Group (comOn, SA) 2016
I N T H E D I G I T A L A G E B R A N D S M U S T B E
R E A L

© Copyright comOn Group (comOn, SA) 2016
D I G I T A L I N S I G H T # 4
Technology killed cheating.
You can't hide anything anymore.
There's too many people with phones and social media.

© Copyright comOn Group (comOn, SA) 2016
BE HONEST
Transparency is no longer a choice, but how brands deal with it is.
Don’t edit the truth, tell the consumer the whole story upfront.
They’ll discover it anyway, whether by you or other source.
B E R E A L
31

© Copyright comOn Group (comOn, SA) 2016
U S E F U L
S O C I A L
E M O T I O N A L
R E A L
Brands should be…

© Copyright comOn Group (comOn, SA) 2016
L E A R N I N G
Digital is a behavior, not a platform.
So focus on the user, not on the technology.

© Copyright comOn Group (comOn, SA) 2016
( W E A R E )
T H E N E X T
G E N E R A T I O N
comOn, the User Marketing Agency

© Copyright comOn Group (comOn, SA) 2015© Copyright comOn Group (comOn, SA) 2016
A C C O U N T M A N A G E R
I N Ê S
R A M O S

© Copyright comOn Group (comOn, SA) 2015© Copyright comOn Group (comOn, SA) 2016
H E A D O F S O C I A L
F I L I P E
M A C E D O

© Copyright comOn Group (comOn, SA) 2016

Mais conteúdo relacionado

Semelhante a What digital means to the next generation?

Users as real people

Ricardo Fonseca

About the event AWS Transformation Day is designed for enterprise organizations migrating to the cloud to become more responsive, agile and innovative, while staying secure and compliant. Join us for this one-day event and we’ll share our experiences of helping enterprise customers accelerate the pace of migration and adoption of strategic services. Who should attend? This event is recommended for IT and business leaders who are looking to create sustainable benefits and a competitive advantage by using the AWS Cloud. CIOs, CTOs, CISOs, CDOs, CFOs, IT leaders and IT professionals, enterprise developers, business decision makers, and finance executives.

AWS Transformation Day - Seattle 2018

Amazon Web Services

UX and Social Media - The Crossover Between the Two

Nomensa

ELSE Corp al Festival delle Comunità in Cambiamento- Stati Generali dell’impr...

ELSE CORP

Technology Futurist Monty Metzger (http://blog.monty.de/keynote-speaker) speaks about how to master the fourth industrial revolution. The Digital Future will have far more impact — the next 25 years will usher more change than in the previous three centuries. What separates great leaders from the rest, is they have a precise vision of the future. A vision to enable change today. Who will be leading the Fourth Industrial Revolution? How will our economy depend on data, analytics and AI? How Digital Transformation can boost your business? Monty’s keynote speeches are for those who want to change things and for those who want embrace the opportunities of the Digital Future. Book Monty for your conference, workshop or company meeting http://blog.monty.de/keynote-speaker

Mastering The Fourth Industrial Revolution

Monty C. M. Metzger

The Importance Of Networking For Retail Retail Conference 2009

Andy Lopata

Gavin Jackson, Managing Director UK and Ireland, AWS, delivers our keynote presentation at Transformation Day London 2018. This keynote includes presentations from; - Miriam McLemore, Director Enterprise Strategy, AWS. - Chris Regan, Head of Business Development & Karim Alnakkash, Programme Lead - Powershift, EDF Energy - Phil Wood, IT Service Delivery Director, EasyJet - James Smith, Head of Nationwide Digital, Nationwide

AWS Transformation Day London Keynote 2018

Amazon Web Services

Digital transformation means something new every decade. This sort of constant change is stressful for any organization, but especially for the large enterprise. Because while nearly every enterprise began as a small, scrappy team, success means growth, and growth means accumulation—more technology, more processes, more people, and more red tape. In this session, we’ll give an executive-level view of how the cloud removes the stressful burden of on-premise applications, legacy technology, and outdated processes from the enterprise. We’ll examine what digital transformation really means, and offer prescriptive guidance around decluttering the enterprise, security, culture, and more. AWS enables every enterprise to invest in strategic innovation and modernization. With the AWS cloud, enterprises become more agile, more efficient, and are better equipped to keep pace with constant change. As a partner, AWS enables every enterprise to live its own version of the Amazon Story—one of growth without burdensome accumulation, success without slowness, and constant innovation. About the event: AWS Transformation Day is designed for enterprise organizations migrating to the cloud to become more responsive, agile and innovative, while staying secure and compliant. Join us for this one-day event and we’ll share our experiences of helping enterprise customers accelerate the pace of migration and adoption of strategic services. Who should attend? This event is recommended for IT and business leaders who are looking to create sustainable benefits and a competitive advantage by using the AWS Cloud. CIOs, CTOs, CISOs, CDOs, CFOs, IT leaders and IT professionals, enterprise developers, business decision makers, and finance executives.

Keynote: What Transformation Really Means for the Enterprise - AWS Transforma...

Amazon Web Services

AWS Transformation Day is designed for enterprise organizations looking to make the move to the cloud in order to become more responsive, agile and innovative, while still staying secure and compliant. Join us for this virtual event and we'll share our experiences of helping enterprise customers accelerate the pace of migration and adoption of strategic services. We recommend this event for IT and business leaders who are looking to create sustainable benefits and a competitive advantage by using the AWS Cloud. Speaker: Sandy Carter

Keynote: What Transformation Really Means for the Enterprise - Virtual Transf...

Amazon Web Services

16 Digital Trends for 2016 explores macro digital shifts that will impact digital marketing in the next year. The focus is to identify trends that can enhance campaigns in 2016 as well as provide a look into the near future through emerging technology that brand marketers will begin experimenting with in 2016. From the impact of Ad-Blocking to Holographic Computing, the deck will provide an overview and key takeaways for consideration. Follow Tom Edwards @BlackFin360

16 Digital Trends for 2016

Tom Edwards

#idolslife FULL STORY.pdf

JessePruvost

Customers often ask us how they can innovate "like Amazon". From its humble beginnings as a startup in a garage, Amazon has not only innovated across e-commerce, but also introduced new, diverse businesses beyond e-commerce. This talk will discuss how Amazon approaches innovation, with its mechanisms, architecture, culture, and organization, with an emphasis on how some of these factors can help other organizations. Mauricio Munoz, Principal Solutions Architect, Amazon Web Services Santiago Villegas, Chief Information Officer, ESU CO

The Culture of Innovation at Amazon – Driving Customer Success

AWS Summits

About the event: AWS Transformation Day is designed for enterprise organizations migrating to the cloud to become more responsive, agile and innovative, while staying secure and compliant. Join us for this one-day event and we’ll share our experiences of helping enterprise customers accelerate the pace of migration and adoption of strategic services. Who should attend? This event is recommended for IT and business leaders who are looking to create sustainable benefits and a competitive advantage by using the AWS Cloud. CIOs, CTOs, CISOs, CDOs, CFOs, IT leaders and IT professionals, enterprise developers, business decision makers, and finance executives.

AWS Transformation Day 2018 - Charlotte NC

Amazon Web Services

Decades of research shows that inclusive and diverse teams produce better business results. But how do we prioritize inclusion as we build our technical teams? What can leaders do – from cultivating the pipeline, to hiring, to internal strategies – to make the future of tech more diverse and inclusive? Join this group of expert technical leaders during these lightning talks to explore inclusion around race, gender and gender identity, ability status, and other underrepresented and intersectional communities. Attendees will leave with solutions on how to prioritize inclusion and drive results.

We Power Tech: Recruiting, Engaging, & Retaining Diverse Technology Talent

Amazon Web Services

State of Messengers in Asia

Ogilvy Consulting

Session #2: Keynote - What Transformation really means for the Enterprises?

Amazon Web Services LATAM

Social Media Strategy Keynote presentation

Awareness Inc.

PI OC: digital habits, millennials and manufacturing disruption

Oleg Shilovitsky

2016 Social Media Trends

Camille Whitehead

Compliance vs. Risk Management: Two Perspectives on Supply Chain Risk Management

CeciliaClark8

Semelhante a What digital means to the next generation? (20)

Users as real people

AWS Transformation Day - Seattle 2018

UX and Social Media - The Crossover Between the Two

ELSE Corp al Festival delle Comunità in Cambiamento- Stati Generali dell’impr...

Mastering The Fourth Industrial Revolution

The Importance Of Networking For Retail Retail Conference 2009

AWS Transformation Day London Keynote 2018

Keynote: What Transformation Really Means for the Enterprise - AWS Transforma...

Keynote: What Transformation Really Means for the Enterprise - Virtual Transf...

16 Digital Trends for 2016

#idolslife FULL STORY.pdf

The Culture of Innovation at Amazon – Driving Customer Success

AWS Transformation Day 2018 - Charlotte NC

We Power Tech: Recruiting, Engaging, & Retaining Diverse Technology Talent

State of Messengers in Asia

Session #2: Keynote - What Transformation really means for the Enterprises?

Social Media Strategy Keynote presentation

PI OC: digital habits, millennials and manufacturing disruption

2016 Social Media Trends

Compliance vs. Risk Management: Two Perspectives on Supply Chain Risk Management

Último

The Vital Role of Keyword Density in Crafting SEO-Optimized Content

Khalid332898

Top tips for effective SEO copywriting.pdf

Juan Pineda

youtube_marketing_partner_vling_service_introduction

bzznbyd

buy best digital marketing course in india

Digital Discovery Institute

SocialMedia Marketing Plan for TheSparksFoundation

noufiraahmd

WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan

infoobataborsi24

Obat Aborsi Cepat Tuntas hub. 085175415434, jual obat aborsi Di Bandung, Jual obat aborsi cytotec di Bandung, Jual cytotec Bandung, jual obat aborsi Gasdrun Bandung, jual obat aborsi di Bandung, Penjual obat aborsi Di Kota Bandung, Penjual obat aborsi Cytotec Bandung, obat gugur kandungan Bandung, Cara Pakai Obat Cytotec Di Bandung, Kegunaan Obat Cytotec Di Bandung, harga obat cytotec di Bandung, harga obat Aborsi di Bandung, harga obat Aborsi Cytotec di Bandung, obat aborsi Bandung, obat aborsi Bandung, obat aborsi Bandung, obat cytotec asli Bandung, obat gugur kandungan Bandung, tempat jual obat aborsi di Bandung, cytotec asli di Bandung, jual cytotec Bandung, jual obat aborsi di Bandung, harga obat cytotec Asli Di Bandung, apotik yang jual cytotec di Bandung, obat cytotec Bandung, cytotec asli di Bandung, harga resmi cytotec Bandung, obat cytotec asli Bandung, jual obat aborsi di Bandung, beli obat cytotec di Bandung, apotik yang jual cytotec di Bandung, jual cytotec Bandung, harga obat cytotec, obat cytotec asli Bandung, cytotec asli di Bandung, toko obat yang menjual cytotec di Bandung, jual cytotec Resmi Di Bandung, apotik yang jual cytotec di Bandung, jual Obat Aborsi Resmi Di Bandung, harga cytotec di apotik k24 Jam Di Bandung, cytotec asli di Bandung, jual obat cytotec di Daerah Bandung, jual obat cytotec murah Di Bandung, jual obat cytotec Original di Bandung, Nama nama Obat Aborsi, obat aborsi di daerah khusus Bandung, obat aborsi cepat Bandung, obat aborsi Asli daerah Bandung, jual obat aborsi di kab Bandung, jual cytotec ORIGINAL Bandung, jual obat aborsi ampuh bergaransi kota Bandung, obat telat datang bulan terbaik di apotik kota Bandung, obat penggugur kandungan Bandung, apotik yang jual cytotec di Bandung, obat penggugur kandungan Bandung, Cara Pakai Obat Cytotec Yg Benar, harga cytotec di apotik k24 Bandung, obat aborsi Manjur Di Bandung, jual Obat Kuret Di Bandung, jual obat Penggugur Di Bandung, jual obat cytotec Paten Di Bandung, cytotec asli di Bandung, obat cytotec Bandung, apotik yang jual cytotec di Bandung, jual cytotec Bandung, jual obat cytotec Bandung, cytotec asli di Bandung, bidan aborsi di resmi di Bandung, Dukun Aborsi resmi Di Bandung, harga cytotec di apotik k24 Bandung, jual cytotec Bandung cod, obat aborsi Bandung, Apotik obat aborsi Bandung, obat aborsi Bandung pusat, obat penggugur kandungan di apotik, jual Obat Telat datang Bulan Di Bandung, obat aborsi asli kota Bandung, jual obat aborsi Gas di Bandung, obat aborsi Resmi Bandung, obat aborsi Paling Ampuh Di Bandung, jual obat aborsi Cepat Bandung, beli obat cytotec di Bandung, jual cytotec Ori Di Bandung, jual obat aborsi di Bandung, apotik yang jual cytotec di Bandung, obat cytotec Bandung, cytotec asli di Bandung, harga resmi cytotec Di Bandung, obat cytotec asli Di Bandung, klinik jual obat aborsi Kuret Di Bandung, tempat jual obat aborsi di Bandung, tempat jual obat aborsi ilegal Kota Bandung, klinik jual obat aborsi di Bandung,

Klinik Jual Obat Aborsi Di Bandung wa 0851/7541/5434 Misoprostol 200mcg Pfize...

Spesialis Kandungan Resmi BPOM

SES London 2009 Beyond Linkbait Greg Jarboe.ppt

Greg Jarboe

The BoF Brand Magic Index Volume Two — Preview.pdf

hannahcrump4

What is Digital Marketing and Why Digital Marketing is Important? Digital marketing is a platform to take your business online to boost your business and get maximum reach to your desired audience to get more traffic on your website and by that you can get more work and helps to grow your business. Go through this article where i have covered everything related to digital marketing based on my experience and expertise which will help you a lot. so make the best use of it.

Why Digital Marketing Important for our Business.pdf

InfyQ Seo Experts

Beyond the Basics: Enhanced Strategies for Next-Level Advertising

JessieGoodrum1

WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan

infoobataborsi24

obat pelancar haid di apotik dan harganya

infoobataborsi24

Explore the ongoing trends in the hottest marketing branch right now – Influencer Marketing! Did you know that influencer marketing delivers a staggering ROI of 478%! Reflect on the important aspects of finding your voice through influencer marketing. Which platforms should you consider for your goals and why? What does your audience expect from you? Should you consider artificial intelligence (AI) to make a mark in the creator ecosystem to reach your target audience and achieve your goals? Identify how AI can help you and how can you channel its power to enhance your influencer campaign’s performance. Write your future with influence! Build a strong partnership with influencers and maximize the benefits of your marketing efforts without losing sight of your goals. Excel in influencer marketing with these insights and strategize to build your custom plan.

Influencer Marekting Trends- Where the creator economy is going in in 2024

Inflyx

Give your father an experience steeped in elegance and comfort this Father's Day instead of just a gift. The top ten luxury scents have been carefully chosen to highlight each dad's distinct personality. Picture the look of satisfaction on his face as he opens a bottle of classic elegance, each spritz exuding confidence and flair. Our selection of the best perfumes will make your father feel like a real treasure, with notes of rich, woody undertones and crisp, energizing aromas. Explore a world where tradition and modern charm collide, and discover the ideal fragrance to express your gratitude to the guy in your life. With a scent that lingers long, much like dad, make this Father's Day one to remember.Give your father an experience steeped in elegance and comfort this Father's Day instead of just a gift. The top ten luxury scents have been carefully chosen to highlight each dad's distinct personality. Picture the look of satisfaction on his face as he opens a bottle of classic elegance, each spritz exuding confidence and flair. Our selection of the best perfumes will make your father feel like a real treasure, with notes of rich, woody undertones and crisp, energizing aromas. Explore a world where tradition and modern charm collide, and discover the ideal fragrance to express your gratitude to the guy in your life. With a scent that lingers long, much like dad, make this Father's Day one to remember.

Top 10 Recommended Fragrances for Father's Day

disenylurial

Back Office Outsourcing Services Company

brandzus11

WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang

infoobataborsi24

JUAL OBAT CYTOTEC SEMARANG 0851/7699/7099 KLINIK ABORSI ASLI DI SEMARANG

ramboxxx369

𝐇𝐚𝐥𝐥𝐨 𝐤𝐚𝐤/𝐀𝐛𝐚𝐧𝐠,𝐒𝐞𝐥𝐚𝐦𝐚𝐭 𝐃𝐚𝐭𝐚𝐧𝐠 𝐤𝐞𝐦𝐛𝐚𝐥𝐢 𝐝𝐢 𝐬𝐢𝐭𝐮𝐬 𝐀𝐭𝐫𝐢𝐮𝐦 𝐆𝐚𝐦𝐢𝐧𝐠 𝐎𝐟𝐟𝐢𝐜𝐢𝐚𝐥,𝐒𝐢𝐭𝐮𝐬 𝐦𝐮𝐝𝐚𝐡 𝐦𝐞𝐧𝐚𝐧𝐠 𝐝𝐞𝐧𝐠𝐚𝐧 𝐓𝐎 𝐁𝐞𝐭𝐭𝐢𝐧𝐠𝐚𝐧 𝐝𝐚𝐧 𝐤𝐢𝐧𝐢 𝐭𝐞𝐫𝐬𝐞𝐝𝐢𝐚 𝐛𝐞𝐫𝐛𝐚𝐠𝐚𝐢 𝐣𝐞𝐧𝐢𝐬 𝐣𝐞𝐧𝐢𝐬 𝐞𝐯𝐞𝐧𝐭/𝐛𝐨𝐧𝐮𝐬 𝐲𝐚𝐧𝐠 𝐦𝐞𝐧𝐠𝐮𝐧𝐭𝐮𝐧𝐠𝐤𝐚𝐧 𝐁𝐚𝐠𝐢 𝐎𝐥𝐝 𝐌𝐞𝐦𝐛𝐞𝐫 𝐝𝐚𝐧 𝐍𝐞𝐰 𝐌𝐞𝐦𝐛𝐞𝐫 ,𝐔𝐧𝐭𝐮𝐤 𝐋𝐚𝐧𝐠𝐤𝐚𝐡 𝐒𝐞𝐥𝐚𝐧𝐣𝐮𝐭𝐧𝐲𝐚 𝐛𝐢𝐬𝐚 𝐤𝐥𝐢𝐤 𝐥𝐢𝐧𝐤 𝐭𝐞𝐫𝐬𝐞𝐛𝐮𝐭 𝐲𝐚 𝐤𝐚𝐤𝐚 atriumgamevip.pro 𝐍𝐨 𝐖𝐡𝐚𝐭𝐬𝐀𝐩𝐩 : 𝟎𝟖𝟏𝟐-𝟔𝟒𝟎𝟕-𝟐𝟐44 Link : https://heylink.me/SlotGacorMudahMenang2024/ https://bio.site/AtriumGamingGACOR >Link : https://mez.ink/situsvipgacor >Link : https://heylink.me/SlotGacorMudahMenang2024/ >Link : https://bio.site/AtriumGamingGACOR >Link : https://bio.link/situsmudahmenang2024 >Link : https://bit.ly/m/AtriumGamingOffcial

ATRIUM GAMING : SLOT GACOR MUDAH MENANG TERBARU

sayangkamuu240203

Mastering Email Marketing - A Comprehensive Guide.pdf

kassou kacem

What digital means to the next generation?

3. © Copyright comOn Group (comOn, SA) 2015© Copyright comOn Group (comOn, SA) 2016 Digital has become indispensable, but it is so infiltrated in our lives that we don’t think of it as a ‘thing' anymore.

15. © Copyright comOn Group (comOn, SA) 2016 MAKE THEIR LIVES BETTER Instead of only telling fictional stories with empty promises, advertising can add value to user’s lives. Advertising can solve real problems. B E U S E F U L 15

20. © Copyright comOn Group (comOn, SA) 2016 LET THEM OWN IT Open up. A social brand celebrates its audience and let’s them get involved. Let users treat your brand as a platform, as something that can be built upon. B E S O C I A L 20

21. © Copyright comOn Group (comOn, SA) 2015© Copyright comOn Group (comOn, SA) 2016 Quando inclinamos o telefone para a direita, ouvimos vozes interiores ingenuamente optimistas a começar a ganhar protagonismo e a sobreporem- se à voz do discurso principal. E quanto mais inclinamos o telefone, mais vozes aparecem, mais exagerado é o otimismo, e mais imperceptível se tornar a voz da mulher do ﬁlme.

22. © Copyright comOn Group (comOn, SA) 2015© Copyright comOn Group (comOn, SA) 2016 Quando inclinamos o telefone para a direita, ouvimos vozes interiores ingenuamente optimistas a começar a ganhar protagonismo e a sobreporem- se à voz do discurso principal. E quanto mais inclinamos o telefone, mais vozes aparecem, mais exagerado é o otimismo, e mais imperceptível se tornar a voz da mulher do ﬁlme.

25. © Copyright comOn Group (comOn, SA) 2016 EMPATHIZE WITH USERS Relatable brands understand users and are able to connect with them on an emotional level. Great advertising must touch our feelings. B E E M O T I O N A L 25

31. © Copyright comOn Group (comOn, SA) 2016 BE HONEST Transparency is no longer a choice, but how brands deal with it is. Don’t edit the truth, tell the consumer the whole story upfront. They’ll discover it anyway, whether by you or other source. B E R E A L 31

33. © Copyright comOn Group (comOn, SA) 2016 TAKE RISKS Taking risks makes brands more relatable. If a brand shows vulnerability, it will be easier for users to trust them, precisely because they’re putting themselves at risk. B E R E A L 33

What digital means to the next generation?

Recomendados

Recomendados

Mais conteúdo relacionado

Semelhante a What digital means to the next generation?

Semelhante a What digital means to the next generation? (20)

Último

Último (20)

What digital means to the next generation?