Profiles a hospital's commitment to align the design of their physical space with an inspiring "hearts and minds" vision.

1. THE DESIGN OF
CREDIT VALLEY HOSPITAL
FROM
WORDS
TO REALITY

2. Credit Valley Hospital
treats the whole person:
body, mind and spirit.

3. “Our vision is to
be the finest hospital
in Canada in the
hearts and minds
of the people we serve.”
Credit Valley Hospital

4. “…THE FINEST HOSPITAL IN THE
…HEARTS AND
MINDS...”

5. “We realized that an
ordinary design would make
these words meaningless.”
Wayne Fyffe, past President & CEO
Credit Valley Hospital

6. CVH also knew the
consequences of a
“SAY—DO GAP”

7. CVH also knew the
consequences of a
“SAY—DO GAP”
between their words and
physical reality.

8. The consequences of a
“SAY—DO GAP”
(mixed message)
include:

9. - compromised credibility with
staff, patients + community
- emotional disconnect with
donors + volunteers
- reputation for empty words

10. So Credit Valley Hospital
gave serious thought
to what their hospital
needed to be for the
21st century.

11. What does it mean to be the
“…FINEST HOSPITAL IN THE
HEARTS AND
MINDS...”

12. “When we asked
patients about their
priorities for design
they responded:
‘something that gives
us hope; something
that is alive.’’’
© photos: Tye S. Farrow
Wayne Fyffe, past President & CEO
Credit Valley Hospital

13. What are the results
of CVH’s quest
to transform
inspiring words
into reality

14. © Farrow Partnership Architects / Credit Valley Hospital / photo: Tom Arban
“...contributes to
new thinking and
influences the UK’s
future experience
of delivering
health care in the
21st century.”
Juror’s comments: CABE
(Commission for Architecture
and the Built Environment)
Building Better Healthcare
Awards, London, UK

15. © Farrow Partnership Architects / Credit Valley Hospital /
photo: Peter Sellar
“...raised expectations for what is possible.”
Client Survey Participant, Angus Reid Strategies Report, 2009

16. © Farrow Partnership Architects / Credit Valley Hospital / photo: Peter Sellar
“...most people are
surprised to learn
that our project
came in $10
million under
budget.”
Ron Noble,
Vice President Corporate
Planning & Construction,
Credit Valley Hospital

17. © Farrow Partnership Architects / Credit Valley Hospital / photo: Tom Arban
“...leadership and vision…above and beyond
to enhance the healing environment.”
Healthcare Facilities Symposium Award juror, Chicago

18. “The bold design
was embraced
immediately
as a logical
extension of
our vision and
values.”
Wayne Fyffe,
past President & CEO,
Credit Valley Hospital

19. WINNER:
Canadian Company or CEO
with the Best Design Strategy
Wayne Fyffe
Past President & CEO,
Credit Valley Hospital and Carlo Fidani
Peel Regional Cancer Centre
Ian Sinclair, Tye Farrow, Wayne Fyffe

20. What can we learn from
Credit Valley Hospital’s
“words to reality”
commitment

21. 1.
“too nice for us”(?)
“we probably can’t get
enough support for this.”(?)
Aim higher and avoid
either/or thinking
“The board got it and instantly saw
that this was the right thing to do.”*
“Don’t assume you need to choose
between the budget and making your
words a reality.”**

22. 2.
“dedicated to innovation”(?)
“patient-focused care”(?)
“healing environment”(?)
Ordinary words =
ordinary results
“finest in the hearts and minds…”

23. 3.
impersonal and cold?
say—do gap?
Create a 3D
mission statement
an inspiring sense of purpose
instill confidence
body, mind & spirit

24. 4.
emotional connection(?)
generic(?)
“could be anywhere”(?)
“Anonymous”
is bad for business
“An anonymous steel-columned
box would contradict our values
and turn our vision into empty
words.”*
memorable identity

25. 5.
institutional image(?)
weighs on the spirit(?)
raises blood pressure(?)
Intangibles have
tangible benefits
lowers the blood pressure
attracts qualified staff
emotional connection with donors

26. 6.
“Medical centers are costly liabilities!”(?)
“In this economy we must build bland.”(?)
“Hospitals are functional infrastructure, period.”(?)
There WILL be
naysayers
inspirational design costs the same as institutional design

27. focus on technology! (?)
7.
Create “something
that is alive!”
strong connections with nature
feed the spirit
life-affirming
reflect local culture
“gives us hope”

28. © Farrow Partnership Architects / Credit Valley Hospital /
photo: Peter Sellar
CLIENT: Credit Valley Hospital; Cancer Care Ontario
Ron Noble, Vice President Corporate Planning & Construction
LOCATION: Mississauga, Ontario, Canada
CONSTRUCTION BUDGET: $82 million CAD
OCCUPANCY: June 2005

29. Architects and Collaborators for Credit Valley Hospital:
Farrow Partnership Architects Inc.
www.farrowpartnership.com
* Wayne Fyffe, past President & CEO
** Tye Farrow, Design Architect