Embracing Beta Advertising (Rough)
•Transferir como PPTX, PDF•
0 gostou•469 visualizações
Let's use online to help us get better work made!
Recomendados
Mais conteúdo relacionado
Destaque
Semelhante a Embracing Beta Advertising (Rough)
Semelhante a Embracing Beta Advertising (Rough) (20)
Último
Último (20)
Embracing Beta Advertising (Rough)
- 1. EmbracingBeta Advertising Rob Mortimer www.ad-pit.comrob@ad-pit.co.uk
- 2. Everything is in Beta it seems. Every single darn thing out there
- 3. The world is fast accepting the trade-off between growing pains and early access
- 4. Yet advertising agencies seem to be slow embracing the idea
- 5. Aside from short-term social ideas, everything appears built with a long term - finished mindset
- 6. But what if we embraced online as a form of research?
- 7. What if we started to create Beta Advertising?
- 8. How Would it Work?
- 9. We change the process…
- 10. Currently, you either: Ad created for TV Ad researched (Sometimes) Ad appears on TV Ad loaded online
- 11. Or: Video created for online Video researched (Sometimes) Video placed online Video appears on TV (rare due to lower production values)
- 12. But what if…
- 13. Ad created for TV Ad loaded online If it works, place it on TV If it fails, create a new idea
- 14. If an ad doesn’t go down well, you haven’t wasted your full media budget on it
- 15. Or what if…
- 16. Ad created for TV Ad created for TV Ad loaded online Ad loaded online Most popular / shared appears on TV
- 17. Create two campaigns, and use online to decide which will engage the most
- 18. Sure it increases production costs, as you have to make two ads…
- 19. But you get two pieces of content
- 20. You might even get a discount for doing two projects together
- 21. But more importantly… You have the chance to get difficult ideas into the world
- 22. Your safe option and creative option can go both out
- 23. Suddenly for a client, a risky but creative campaign becomes a £100k risk instead of £2m risk
- 24. Instead of letting 6 people in a room decide which ad is better…
- 25. Or letting 6 marketers in a room decide which ad is better…
- 26. Let the public decide naturally, without bias, which they prefer
- 27. So next time your client thinks about taking a safe, dull route…
- 28. …consider whether you could benefit from putting it into Beta!
- 29. Image sources: (If you are unhappy with my use of your image, email and I will remove it asap) Homer Fail whale - Edwheeler.deviantart.com Always in beta T-shirt is available at www.howies.com Tortoise - http://www.flickr.com/photos/wwarby/ Slow http://www.flickr.com/photos/photomonkey/ Hug http://www.flickr.com/photos/devcentre/ Beta http://www.flickr.com/photos/tandemracer/ ?... http://www.flickr.com/photos/-bast-/ Obama http://www.flickr.com/photos/32933171@N04/ Paper http://www.flickr.com/photos/steffen-larsen/ Cash http://www.flickr.com/photos/bfishadow/ Fight http://www.flickr.com/photos/polinasergeeva/ Twins http://www.flickr.com/photos/miggslives/ Discount http://www.flickr.com/photos/42954113@N00/ Argh http://www.flickr.com/photos/ishane/ Risk http://www.flickr.com/photos/benstephenson/ Meeting http://www.flickr.com/photos/vokakvklim/ Coke Pepsi http://www.flickr.com/photos/gongus/ Yawn http://www.flickr.com/photos/bengarney/ Beta Badge - http://www.flickr.com/photos/belencantero/