Two years after Cambridge Analytica, personal data is still at the forefront of the conversation. Consumers all vehemently care about what companies do with their data. Privacy is on everyone’s mind (not just the older, wealthier bracket). The pandemic has only accelerated these concerns, which marked 2020 as a significant year for data management. As businesses face new technological challenges amid COVID-19, the topic of privacy has drawn an increasingly bright spotlight. This sensitivity regarding data privacy has only been growing — and companies are responding accordingly.

2. Two years after Cambridge Analytica, personal
data is still at the forefront of the conversation.

3. Your Presenters.
Amalie Paludan
Tech Lawyer
Kromann Reumert
Mette Louise Schmidt
Service Designer, UX Research
Falcon.io
@mette-louise-schmidt
@FalconIO
@amalie-paludan
@kromann-reumert
@Falcon.io
#FalconEd
#growwithsocial

4. Why are you here?

5. Why talk about
Data Privacy?

7. 27%
25%
14%
11%
11%
6%
4%
1%
IT Teams
CEO/C-Suite
Heads of business
Marketing
Security/privacuy Team
Heads of product
Risk Team
No one
Who in the
organisation is
most interested
in building
customer trust?
Source: PwC, 2020

8. Table of Contents.
1. The Backdrop
of this Trend
2. Lessons from
CA
3. Navigating the
Jungle
5. Common
Pitfalls
6. Best in Class
7. Low-hanging
Fruits
9. What’s next?
10. Questions
Our Agenda.
The Backdrop of this Trend
Lessons from CA
Navigating the Jungle
@Falcon.io
#FalconEd
#growwithsocial
Common Pitfalls
Best in Class
Low-hanging Fruit
What’s next?
Q&A

9. An increase in awareness
Customers starting to understand the value of their data
Snowden Cambridge
Analytica
GDPR Popular
Culture
Data Privacy a
Competitive
Factor

10. Cambridge
Analytica

11. End of cookies as
we know them

12. From
personalised
To
aggregate

13. What customers are saying…

14. Privacy Actives
Privacy Actives Non-privacy actives
62% DATA PRIVACY
=
CUSTOMER EXPERIENCE
=
MARKETING
32%
Share of groups that was comfortable with
the trade-off of sharing information in
exchange for personal or public benefit.
Source: Cisco, 2019

15. Empowered customers are more willing to share information (…) Customers of firms
that offer high transparency and control reported feeling less violated from big data
practices, attested to being more trusting, provided more-accurate data to the firm, and
were more likely to generate positive word of mouth.
Harvard Business Review (2018)

16. Navigating The
Data Privacy
Jungle.
Navigating The Data Privacy Jungle.

17. What is it really?

18. Data protection?

19. Common Pitfalls
COMMON PITFALLS

20. Common Pitfalls
• Failure to take action at all
• Confusion of cookie opt-in, marketing
permission, and personal data consent
• The legal basis of last resort – relying
on consent when other options are available
• Unaware of role in data protection - data
controller or data processor?
• Policies in place – but not complied with in
practice

21. Low-Hanging Fruit
LOW-HANGING FRUIT

22. Low-Hanging Fruit
Encryption
and other
Safety Measures
Data Mapping
Getting a clear
picture of data,
suppliers, and IT
infrastructure
Cookies
as a Business
Card
Bragging
- flaunting your
privacy
focus for all the
world to see

23. Data Mapping
• What categories of personal data are being
collected and processed?
• Which registered persons do the data concern?
• What purpose does the processing serve?
• What systems are used for processing data?
• Where is the data stored?
• What is the source of the data?

24. Data Day!
• Mapping of data and identification of its
purposes and value for the company
• Do a data-day
• Marketing
• Customer Relations
• Procurement
• IT
• Talk about it - Living Document

25. Encryptions and Other
Safety Measures

26. Cookies as a
business card
How easy are you making it for your visitors
and future customers to opt out?

27. Brag about it

28. Best in Class
BEST IN CLASS

29. LEGO

30. PRAICE

31. What's next?
WHAT IS NEXT?

32. What’s next?
Moving from third party to first party
The aftermath of the Max Schrems cases
Data Sovereignty - Confronting the issue of
data as a means of payment
Data Ethics

33. Thank you!
Questions?
Book a Falcon demo
now - May 31 and
get 2 months free if
you go with us.
@Falcon.io
#FalconEd
#growwithsocial

34. Sources
• Images: Unsplash
• Gifs:
• Websites:
• Reports
Virtual Summit
Emmanuel Lucq
Growth Strategist
Falcon.io
1:00 Niche Social Media Platforms Like
TikTok
Billy Boulia
Senior Vice President, Digital
rbb Communications
Coming up

35. Sources
• Images: Unsplash
• Gifs:
• Websites:
• Reports @falconIO
falcon.io welcome@falcon.io