Learn how to create Offers and bring customers to your business with a promotion they can claim and share with their friends.

1. Facebook Offers | page 1
Facebook Offers
Bring customers to your business with an offer they can claim and share
with their friends.
Introducing Offers
Offers is a special new page post that enables
businesses to reach customers with a promotion they
can claim and share with their friends. It is a great tool
to drive traffic and sales to a store or website. Offers is
uniquely designed:
1. for businesses to meet an important business
objective (drives sales and traffic), and
2. to drive significant news feed reach and user
stories for businesses. Customers will see your Offer on desktop and mobile.
All offers require an ad budget to run; the higher the
budget the more people you will reach. You can buy it
like it any other page post ad. A budget will also filter
out low quality offers and ensure businesses increase
their chance of success.
Types of Offers
You can choose between three types of Offers: 1) in store
only, 2) online only, and 3) in store and online.
In Store Only: Run an offer to your store. Include an
optional unique or non-unique barcode for easier and
more measurable redemption.
Online Only: Run an offer where the redemption
happens online through a custom URL and/or
promo code.
In Store & Online: Run an offer that can be redeemed
either on your website or in your store.
Benefits:
1 Drives Sales - Offers drive sales to both current
and new customers.
2 Viral - Offers are highly viral due to a special
newsfeed story that tells people when their friends
claim it. These stories encourage more claims and
help you reach a bigger audience than you normally
would through your Page.
3 Measurable - Offers drive measurable sales and
include optional features such as barcodes and
unique codes.

2. Facebook Offers | page 2
How to run an Offer
1 Choose the type of offer 2 Enter in as much information as 3 Pick a budget to reach your target
you want to create: needed for a compelling offer: audience and then share:
Components of a great Offer
Make your offer
compelling:
Substantial offers, such
as “buy 1 get 1 free,”
or discounts of >20%
perform best. Specs:
90 character limit.
Use engaging images:
colorful and simple
images perform best.
Specs: 90 x 90 at 72ppi
Set a claim limit: Set a reasonable
control how many expiration date:
people can claim the allow time for your
offer to keep things offer to spread as more
manageable people claim it and share
with their friends.
Add terms and conditions:
make sure to include terms, but
keep your terms simple and clear
Set a barcode or redemption code Tips:
leverage this optional feature
to better track redemptions and
reduce fraud Give high quality and exclusive offers
Set longer expiration date but spend most
of ad budget in first 3 days to create virality
Re-share offer post every 3 days; do not
post a new one
Get started today by going to your Page on facebook! Pin the offers post to top of your Page
Offer text should be short with a clear call
For more information, please visit: to action; leave out marketing jargon
https://www.facebook.com/help/pages/offers
Images should be colorful and simple