This document summarizes First Finance Institute's journey in online learning and MOOCs. It discusses: - First Finance's history in online education since 1996 and launching their first MOOC in 2013. - An overview of what MOOCs are and how they differ from traditional e-learning. - Trends impacting learning like new learning habits of millennials and a rise in social learning. - The benefits of corporate MOOCs for large-scale training and how First Finance offers different types. - First Finance's expertise in developing MOOCs using their own technology platform and partnerships. - Potential ways First Finance can address a client's needs through various MOOC and online solutions.

1. FIRST FINANCE Institute
Corporate MOOC Breakfast
1st June, 2015

2. TITRE
2
AGENDA
• What’s in a MOOC?
• How do Analytics contribute to enhancing users experience?
• How can MOOC help boost Return On Learning?

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3
OUR JOURNEY TO « NEXT GEN » LEARNING
Who we are?
A Premier Business Education & Certification Company for the Financial Services Industry,
best known for its innovative digital solutions and high standards of instructional design
✓ 1996: Creation of First Finance
✓ 1999: Launch of the first e-learning modules applied to Finance
✓ 2010: Recognized as AMF (French Capital Market Authority) certifying body
✓ 2011: First Finance Institute, First Finance’s online education spin-off, headquartered in Hong Kong,
launches three international certificates in Finance (ICCF®, CMF® and CMO®)
✓ 2013: Launch of the 1st
MOOC in Financial Analysis
✓ 2014: Partnership with leading business schools in China, France and the US: launch of the first
MOOC-based certification programs in Corporate Finance and Capital Markets
✓ 2014: Launch of the first Corporate MOOC in Finance
✓ 2015: Online Certifying Programs and Corporate MOOC on Leadership & Management Essentials

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MOOCs ARE:
▪ Massive, open, online courses:
• Authored by industry experts and / or top university professors
• Technology + content + pedagogy
• Text, video, rich media, interactive exercises, assessments and discussion
forums + support
ScalableCost saving
Interactive Innovative
FlexibleEngaging

5. TITRE
Traditional e-Learning
Individual,
isolated work
Private access
Old lecture
style
Low interaction
Boring
MOOC Learning
Social learning
environment
Open access
and unlimited
participation
Semi
synchronicity
High interaction
with lecturer
and learners
Engaging
5
NEW GENERATION OF E-LEARNING

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THE MOOC REVOLUTION
Customer and channel partners education
Recruitment
Induction
Training
“MOOC are set to radically impact corporate training”
(Josh Bersin, Forbes)
“The single most important technological development
of the millennium so far” (Harvard Business Review)
2012
20 million MOOC
learners in the world
2015
The MOOC movement begins
in North America
2013-2014
“Year of the Corporate MOOC”?

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NEW TRENDS IMPACTING LEARNING
New Learning
Habits
New L&D
Approaches
New Tech-Enhanced
Learning Tools
Millenials:
• Digitally fluent, collaborative,
connected, experiential
• Engaged in training via technology,
teamwork, entertainment
• Looking for targeted credentials /
professional certifications to skill-up
Tech-savvy learners in APAC:
• One of the largest smart device-
equipped populations in the world
• Young workforce ready and willing to
harness technology to enhance their
learning and career progression*
More independent learners:
• Looking to take greater control over
their learning process and schedule
• Self-directed learners
Rise of learning communities:
• Willing to share best practices and
expertise and learn from networks
Innovation:
• Search for flexible and novel training
architectures using technology
Sequencing:
• Programs shorter in duration, multi-
modular and over a longer period
New pedagogy:
• Hybrid or “Flipped classroom” model
• Humanizing interaction in online
learning with improved semi-
synchronous and synchronous tools
• More practical, operational content
Rise of social learning:
• Collaborative learning experiences
without technology barriers
Use of Big Data:
• Tracking progress of each learner and
cohorts using digital analytics
Digitalization everywhere:
• From e.learning to LMS, mobile
learning, gamification, videos, virtual
classrooms, MOOC
Growth of online competency-based
programs:
• Upgrading skills of graduates and
young recruits entering the market**
• Keeping employees’ competencies up
to date and relevant
• Providing accreditations
Boom of MOOC-based solutions, or
when knowledge meets network:
• MOOC: Massive, Open, Online
Courses for thousands of public
learners
• COOC: Corporate-specific MOOC for
large internal or external audiences
• SPOC: Small Private Corporate MOOC
for selective, limited audiences
** 2014 Gallup survey: only 11% of business leaders – compared to
96% of Chief Academic Officers – believe that graduates have the
requisite skills for success in the workforce.
* Digital learning market forecast 2014-2016: highest annual growth rate
expected to be in Asia at 17.3% (global revenues in $)

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WHAT IS A CORPORATE MOOC?
An innovative learning model for large-scale induction, capability building,
change management, branding and customer education
What is it? How does it work? Benefits
• A company-specific online
course based on public MOOC
learning methodology
• A collaborative and community-
based pedagogy using:
-> Video courses
-> Virtual forums and live
sessions
-> Quizzes to validate
knowledge acquisition
-> Cases studies graded by
both peers and the faculty
-> Credentials
• A mix of academic content and
company-specific best practices
• Cost and organizational
effectiveness
• Engagement: interactive format
maximising learners’ participation
• Multi-step process over several
weeks: enhances knowledge
acquisition and self-reflection
• Cohort-based learning: simultaneous
experience, with same content
• Scalability: training large, spread out
and remote audiences made easy
• Power of social learning: networking,
collaboration, sharing
• Robust analytics available before /
during / after the program

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DIFFERENT TYPES OF CORPORATE MOOCs
Our 100% digital & social learning solutions to boost training efficiency
and learners’ engagement
Off-the-shelf First Finance MOOC
delivered in-house without
customization
Wall Street MOOC, Forex MOOC, Fixed Income
MOOC, Leadership MOOC
Off-the-shelf First Finance MOOC
delivered in-house with
customization
Example: Big 4 Consulting Firm
Fully customized corporate MOOC
designed and developed by First
Finance MOOC platform
Example: Global Investment Bank
Online certifying program
combining MOOC and
certification
Example: Leading MNC, Global Retail Bank
MOOC

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FIRST FINANCE’s Expertise in MOOC
▪ Business MOOC, at the core of FIRST FINANCE’s strategy
• First Finance Ed Tech: digital production arm, in charge of video content, social learning and MOOC
• A team of 10 experts fully dedicated to Education Technology (HK, Paris)
• Winner of Harvard’s contest on Data Visualization
▪ FIRST FINANCE’s in-house technology platform: Open EdX
• Based on Harvard’s online training platform
• Offers the best user experience and the most robust technology solution available in the market
• No issues around continuity
• Evolutions made available by the day
▪ FIRST FINANCE’s differentiating value
• First mover in finance-related public MOOC (2013) and tailored corporate MOOC for MNCs and Banks (50 Corporate
MOOC and Blended MOOC in the pipe for 2015)
• Mastering of all project management phases, from consulting/advisory to pedagogical engineering and technical
deployment
• Knowledge of Bank environments and how to deal with firewall and obsolete navigators issues
• Partnerships with leading Business Schools to launch the very first MOOC-Based Certification Programs (with HEC
Paris, #1 European Business School, Beijing-based Tsinghua University SEM and University of North Carolina - Chapel
Hill)

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ADDRESSING YOUR NEEDS - TO BE DISCUSSED
Recruitment (Graduates, young recruits)
MOOC and online certifying programs: innovative ways to recruit, based on detailed data of learner’s performance and
behavior incl. motivation, collaboration, time spent…. Digital analytics help track, assess and select the best candidates.
On-boarding & Induction
MOOC, Blended MOOC for Graduates Development, Analyst & Associate Programs, Induction Programs
Online Certifying Programs for Graduates Development, Analyst & Associate Programs
Capability Development
Classroom solutions (technical competencies), Customized solutions (integrated hard & softs skills curricula), Blended
MOOC
Online Certifying Programs
Finance, Marketing, Strategy, Leadership
Client Education
MOOC: Client Academy, Wealth Management “Next Gen” Client Training
Employer Branding
MOOC to engage Gen Y potential recruits and further market the brand on Innovation