MovinOn Community working on Frugal Mobility : definition proposition, initiative indexation, discussion

1. FRUGAL
MOBILITY
INDEX

2. Copyright © 2018 Accenture All rights reserved. 2
Applying frugal principles to mobility helps define
solutions that offer a better mobility experience
(faster, safer,…) using less resources (financial,
technical, natural). Frugal mobility lies at the crossroads
of means, models and enablers.
WHAT IS FRUGAL
MOBILITY?
Frugal mobility is a cost-effective solution to help
policy-makers solve specific problems to each city
whilst providing accessible mobility mechanisms. It
also poses a great opportunity for cities to assimilate
technology and innovation in an easy and
sustainable manner.
WHY IS IT
IMPORTANT?
A FEW EXAMPLES OF
FRUGAL MOBILITY
LEVERS….
Enablers
Transports
mapping,
apps, data
& analytics Means:
Bicycles,
footbikes,
electrical
powered vehicles
Models:
Sharing, pooling, renting, on
demand buses, shuttles

3. Copyright © 2018 Accenture All rights reserved. 3
OUR PROJECT
LAST YEAR…
DEFINE FRUGALITY APPLIED
TO MOBILITY 01
Bring a better mobility
experience while
consuming less
resources (financial,
natural), and affordable
to the vast majority of us
UNDERSTAND FRUGAL
SOLUTIONS THAT WORK
AND THAT SCALE
02
DESIGN FRUGAL
MOBILITY SOLUTIONS –
APPLIED TO SPECIAL
CITY MOBILITY ISSUES
03
Screen and analyze
solutions and highlight core
success factors and
enablers
Leverage inspiration book
and ideation framework to
design frugal mobility
solutionsMONITORING of
emerging mobility
solutions - globally
ANALYSIS of high
potential solutions and
local adaptability
requirements
PROTOTYPING
of real case
solutions
CARD GAME
concept
OUR PROJECT
THIS YEAR…
2018: PHASE #1 explore the frugal mobility landscape of possibilities.
We animated a workshop at the Movin’On 2018 summit, where we
worked face to face with cities to resolve their mobility issues.
2019: PHASE #2 to leverage frugal mobility through tangible
actions:
DESIGN A FRUGAL MOBILITY INDEX FOR
CITIES AND PRESENT IT AT THE 2019 MOVIN’ON
SUMMIT
• Create a tool to benchmark & diagnosis for cities and
mobility provider
• Offer a support for urban arrangement and transport
organization
• Help cities transformation and build the city of tomorrow
02
LAUNCH THE FIRST WORLDWILDE FRUGAL
MOBILITY OBSERVATORY
• Identify frugal mobility solutions all around the world
• Analyze emerging solutions
• Rank and promote best practices to be shared and scaled
01

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By studying a sample of around 10 cities, we
want to construct the index by assigning scores
on four different matrix:
We aim to present our index in the Movin’ on
Summit 2019 with an interactive workshop
fostering an exchange of opinion and ideas.
MOVIN’ ON SUMMIT 2019
FRUGAL MOBILITY INDEX
CITY PROFILE & DEMOGRAPHICS
How city ranks in terms of mobility and transportation maturity
INTEGRATE
How does city incorporate frugal
mobility solutions into City’s strategic
plan and vision
ADOPT
To what extend do residents and local
businesses do feel empowered and
confident in adopting and using frugal
mobility
MANAGE ATTRACT
How does city control and adapt to
new mobility solutions within its urban
place
How much do mobility suppliers find
city appealing to establish their frugal
business and solutions
City stakeholders view
City stakeholders view
Residents & local businesses view
Mobility suppliers view
360°
view
OUR INDEX: THE
FIRST OF ITS KIND
Our index is the first of its kind because it
scores a new concept and provides an in depth
perspective of one growing mobility trend
Sustainability
Smart &
innovation
Our
Frugal
Mobility
Index
Affordability &
Inclusion

5. Copyright © 2018 Accenture All rights reserved. 5
TIMELINE
May, 2019April, 2019March, 2019
4-6 June, 2019
February, 2019
Concept
validation and
methodology
settlement
Cities sample
confirmation,
and launch
research
and interviews
Analysis &
modelling
Workshop
preparation
WHAT WE NEED FROM YOU
1. Are you interested in joining our Frugal Mobility Index city sample? What we need from you is the
following:
a. Facilitate information regarding frugal means on your city
b. Answer some additional questions that will help us assign a score to your city
2. Are you interested in participating on a working session at Movin’On 2019?
a. This workshop is the perfect opportunity to exchange frugal solutions with experts and citizens to
increase your score index
b. Let us know your decision by March 15