Skide show is an overview of the new Directed Innovation process

1. Innovation Anytime, Anywhere, by Anyone Ideation International, Inc.

7. Ideation International, Inc C I-TRIZ = I-TRIZ Experience Factor “ Innovation has nothing to do with how many R&D dollars you have…it’s not about money. It’s about the people you have, how you’re led, and how much you get it” – Steve Jobs Personal Knowledge Personal Capabilities Personal Motivation x x The people you have Management Support x How you’re led x 1 + C I-TRIZ How much you get it

10. Ideation International, Inc Business Age (Wave) Land Workers (Farmers) Factory Workers Office Workers Information Workers Knowledge Workers Innovation Workers

11. Ideation International, Inc SPECIALIZED NO YES GENERALIZED NO YES (------------) Information Worker Broad (------------) Knowledge Worker Deep Innovation Worker (Dynamic Specialization) (------------) (------------) (------------) (------------)

12. Ideation International, Inc Time Solutions Deadline All Possible Solutions Rapid Knowledge Accumulation Solutions Needed to Make Good Decision Gradual Knowledge Accumulation Confident Decision Point Forced Decision Point Engineering Grad (With I-TRIZ) Experienced Engineer (Without I-TRIZ) First to Market

13. Ideation International, Inc Lean-6Sigma Voice of the Customer Directed Evolution Suggestion Systems Product Process Incremental Dramatic I-TRIZ Dramatic Process & Product Innovation

14. Ideation International, Inc Patents represent the best definition of what constitutes “INNOVATION” Inventive Principles (operators) All Patents (Inventors) Inventive Patents 95% of World Wide Research Results Analogous Known Problem > New Problem Trial & Error DELAYS Best Solutions > I-TRIZ > Exhaustive Solution Set Available Resources Solution?

15. Ideation International, Inc Knowledge within Company Knowledge within Industry Knowledge throughout Society All that is knowable Personal Knowledge I-TRIZ BEAM

17. Ideation International, Inc System Function & Performance Customer Satisfaction Spoken Expectations (Fair Value) Unspoken Expectations Unexpected Excitement Kano Model of Quality DE CIP IPS AFD Value = Quality Cost

18. Ideation International, Inc All Useful Functions (Product & Process) ↑ All Harmful Functions (Product & Process) ↓ Ideality ensures Systems Thinking… & Systems Doing! Ideality = Quality (Product) ↑ Cost (Process) ↓ Consumer Value =

19. Ideation International, Inc Automatically generates directions for system improvement (37 directions for this diagram)

20. Ideation International, Inc “ Osborn’s Direction” Decreasing of psychological inertia, activation of human motivation, organization of effective teamwork “ Altshuller’s Direction” Utilization of evolution patterns and methods of idea generation based on evolution patterns “ Miles’ Direction” Re-structuring of existing knowledge for effective application of the creative process Ideation –TRIZ Combination of all effective approaches to creative problem solving and control of technological evolution

21. Ideation International, Inc Advanced Software Tools 1946 1982 1985 1992 1997 2000 2012 Classical TRIZ Era 40 Principles Patterns of Evolution ARIZ-85 AFD Directed Evolution® Advanced TRIZ Tools Re-Structuring of Theoretical Base Non-Technological Applications Directed Evolution® and IP Control Era Kishinev Era Ideation-TRIZ Era TRIZ Advancements

23. Ideation International, Inc VISION & MISSION Industry Markets Processes Products Services Technologies Resources Enterprise Portfolio Intellectual Property Center of Innovation Innovation Engine (I-TRIZ)

24. Ideation International, Inc Financial Perspective Business Intelligence Knowledge Application Business Core Competencies, Investments & Assets Business Environment Directing the Evolution of Technological Systems Supplemental I-TRIZ Based Research of Historic and Inherited Ideas Controlled Growth Sales Growth Earnings Growth

25. Ideation International, Inc Commercialization Innovation Front End Improved Stage Gate Business Unit Idea Selection Process Platform Technology Concepts Leveraging Existing Customer Value Chain Highly Innovative and Profitable New Business Options Leveraging: Core Competencies and generated by Market Attack Teams Business Team Commercialization Manufacturing Finance & R&D Directed Evolution™ Anticipatory Failure Determination Inventive Problem Solving New Product Development

29. Ideation International, Inc Distance Learning On-Site Workshops Facilitation Technology Think Tank Coaching SWOT Reports Patent Circumvention Patent Fencing Forecasting Commercial & Custom Software I-TRIZ Training & Software Tools I-TRIZ Application & Project Work Intellectual Property Enhancement

35. Ideation International, Inc

37. Ideation International, Inc “ Using Invention on Demand and Directed Evolution, Ideation’s I-TRIZ staff helped us turn one patented surgical device into a core of products that we used to start a company. Our company has received its second round of venture-backed funding and will be selling its first products in the next few months. Without Ideation’s help we would have licensed our technology and would be waiting for a royalty stream for a very long time. For medical devices, I-TRIZ has proven to be the best way to attack a future market, solve design problems and to get the most out of the intellectual property we have.” Lee I. Fenicle, Director Intellectual Resources Management Creighton University

38. Innovation Anytime, Anywhere, by Anyone Ideation International, Inc.