Lecture in digital strategy given at Ichec Brussels management school in March 2017

1. Jacques Folon
www.folon.com
Partner Edge Consulting
Professeur
ICHEC
Maître de conférences
Université de Liège
Professeur invité
Université Saint Louis (BXL)
Université de Lorraine
ESC Rennes School of Business
DIGITAL STRATEGY

4. Table of content
1.Strategy (reminder)
2.Context
3.Resistance to change
4.Definition of digital strategy
5.Implementation
6.Conclusion

5. 1/ STRATEGY (REMINDER)

8. THE VISION IS ESSENTIAL
IN THIS ERA
OF TRANSFORMATION

19. 2. CONTEXT OF DIGITAL TRANSFORMATION

22. COMPETITION CHANGED

24. SOCIAL MEDIA = DISRUPTION

25. INFORMATION SEARCH DISRUPTION

26. SMARPHONE DISRUPTION

27. ICT DISRUPTION

28. TELEWORKING

29. DIFFERENTIATION

46. 3.RESISTANCE TO CHANGE

56. 4.DEFINITION OF DIGITAL STRATEGY

78. 5/ IMPLEMENTATION

83. DIGITAL STRATEGY IS TRANSVERSAL

97. CONCLUSION

102. sources & references
Bud Caddell: https://fr.slideshare.net/bud_caddell/digital-strategy-101-24081694/20-
DIGITAL_STRATEGY_101_FIRST_EDITION
Bart de Waele : https://fr.slideshare.net/netlash/strategyfordummies/2-Strategy_for_dummiesA_potential_framework
John Bennet: https://fr.slideshare.net/JohnBennett21/how-to-develop-a-digital-strategy-28196566?qid=0e644f3b-aac3-408b-
a326-23b646118b8c&v=&b=&from_search=1
DUVAL UNION: https://fr.slideshare.net/duvalunionconsulting/managing-your-digital-transformation
ALTIMETER : https://fr.slideshare.net/charleneli/top-digital-transformation-trends-and-priorities-
for-2016/5-5Technology_Maturity2005_20152010_2020Social_Cloud
EARLEY Information: https://fr.slideshare.net/Earley/building-a-digital-transformation-roadmap
ALTIMETER: https://fr.slideshare.net/Altimeter/slides-digital-transformation-with-brian-solis/
6-8CATALYSTSDigital_Transformation
SANTOKU : https://fr.slideshare.net/SantokuPartners/70-digital-transformation-statistics?next_slideshow=3
James MacLennan https://fr.slideshare.net/jpmacl/the-five-components-of-a-great-digital-strategy?qid=d8bd8fd3-2642-4eec-
bcfa-1d5b0a69d4ee&v=&b=&from_search=3
Jean-Philippe Timsit https://fr.slideshare.net/jeanphilippetimsit/the-art-of-digital-strategy-for-executives?qid=1acec216-
a432-466c-b242-1cf4d1003de9&v=&b=&from_search=15
Jenny Williams : https://fr.slideshare.net/jennyatideagarden/perpetual-leadershift-final?qid=1acec216-a432-466c-
b242-1cf4d1003de9&v=&b=&from_search=18
Bill Ratner : https://fr.slideshare.net/brattner/philly-techweek2014-digitalstrategy?qid=1acec216-a432-466c-
b242-1cf4d1003de9&v=&b=&from_search=22