Visitor engagement, dal cinema allo stand con Eddie Newquist, Chief Creative Officer GES @Palazzo delle Stelline, Milano, 15 marzo 2016

1. Designer – Filmmaker - Inventor

2. GES executes more than
7,500 projects annually in
over 52 Countries.
We have over 3,500
professionals working in
offices worldwide, including
now wholly-owned divisions
in the U.K. and Europe
delivering global projects

3. GES delivers trade show and event services to these companies

6. TODAY’S Menu
- Industry Status
- Storytelling
- Supersizing
- Color Your World
- Buzz, Caring & Sharing

7. Disney’s Parks had operating income of $981M in
fiscal 1Q16, up by 22%YoY (year-over-year).

9. § LasVegas record 42.3 million visitors in 2015
§ LasVegas Airport highest since 2008
§ Convention attendance increased 13.4 percent
§ 2015 CES record breaking year with 170,000 attendees and 2.47
million net square feet of exhibit space.
§ Chicago McCormick Place 2015 best attendance in more than a
decade, with 2.4 million, a 4 percent increase over 2014 and the
most since 2004
§ 2015 was the fifth consecutive year attendance has increased

10. “Experiences to share & remember”

11. Let’s Rock!
2015 attendance up by 8 percent, a record 63 million fans
2016 growth will continue, ticket sales up 5% year-to-year

12. 1. Bloomberg reports Travel and Leisure outperforming retailers
and that experiences trump stuff for generation born
between 1980-2000
2. Harris Poll and Eventbrite Inc. showed 78 percent of millennials
would rather pay for an experience than material goods.
3. Bank of America Corp. in London - “Experiences help millennials
shape their identity and create memories.”
§ Live sporting events
§ Festivals
§ Online gaming
§ Sharing economy
§ Travel
§ Music streaming

16. Storytelling

17. The sharing of an
extraordinary
emotional
experience that
surprises and
delights.

18. Sharing stories involves
interaction . . . so they feel live!
Is your story worth sharing?

19. “The Hero with a Thousand Faces”
First published in 1949 , it is a non-fiction
book, and seminal work of comparative
mythology by Joseph Campbell.
In 2011, TIME Magazine placed the book
in its list of the 100 best and most
influential books written in English.
www. imaginautics.com

21. HERO’S JOURNEY
ACT ONE: The Hero's DECISION to ACT.
ACT TWO: The ACTION itself.
ACT THREE: The consequences of the ACTION.
www. imaginautics.com

23. Emotion makes it extraordinary!
What causes emotion?
§ Dramatic Change
§ Extraordinary Events
§ Celebrations
§ Milestones

24. Corporate Stories

27. To make something
extraordinary. . . supersize it!
www. imaginautics.com

28. PEI
WRIGHT
FULLER
www. imaginautics.com

34. What COLOR
do you feel?

35. Robert Plutchik’s Wheel

39. SISO CEO Summit

40. SISO CEO Summit

41. CONFIDENTIAL
Copyright © 2015 Global Experience Specialists, Inc. (GES) All Rights Reserved. These concepts and designs cannot be produced without
written consent of GES.
1
presented by
THE EPIC RACE
EXPERIENCE
CONFIDENTIAL

42. The Epic Race

43. The Epic Race

47. www. imaginautics.com

48. Copyright © 2013 Global Experience Specialists, Inc. (GES) All Rights Reserved.
Trend | Exhibit Trends | Unique In-Booth Attractions
Benefits | Conveying a new product or service can
be done with simple, inexpensive items like balloons.
These in-booth attractions create interest and
awareness all without breaking the bank.

49. Copyright © 2013 Global Experience Specialists, Inc. (GES) All Rights Reserved.
Trend | Color Blocking
Benefits | Color blocking is a revitalization of owning your brand and
portraying simple, powerful strokes of color, delivering an opposition to the cold
sterile environments seen over the last few years.

50. Copyright © 2013 Global Experience Specialists, Inc. (GES) All Rights Reserved.
Trend | If you build it an Event …
Benefits | Event organizers having been pushing the
envelope to combine dynamic live events, web videos
and sponsorships to create memorable experiences.

51. Copyright © 2013 Global Experience Specialists, Inc. (GES) All Rights Reserved.
Trend | Festive Theme
Benefits | Introduce a “festival buzz” on the show floor
and give attendees something they can’t wait to share!

52. Copyright © 2013 Global Experience Specialists, Inc. (GES) All Rights Reserved.
Trend | Social Responsibility
Benefits | Building bridges with the communities
around an upcoming event builds buzz and creates an
inherent residual effect within that community.

53. IMEX Group 2016 Trend Report
1. The personalization trend will continue
2. Data and analytics into behaviors will
influence new marketing strategies
3. Face-to-face remains important
4. Giving back remains in style
* IMEX America is the largest trade show in the US for the incentive
travel, meetings and events industry
www. imaginautics.com

54. Don’t Sell
Tell a Story
Don’t Exhibit
Celebrate
Don’t Display
Engage!
www. imaginautics.com

55. Designer – Filmmaker - Inventor