Learn how you can use data to create a content strategy that works. In 7 steps, I will show you how to setup your inbound marketing strategy and grow your business.

13. Customer journey

17. Intention driven triggers

18. Intention driven triggers: goals

19. Intention driven triggers: content

21. Contextual data

22. Contextual insights

23. Behaviour data & profiling

30. Automated mail flows

31. Interaction triggers

32. Predictive analytics

33. Social listening

34. Reporting based on customer journey

36. Marketing goals aligned with metrics

39. Data-driven content strategy
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