Alcoholic Drinks: Thirst for Growth - World View and India in Focus
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Our team gave this presentation at the INDSPIRIT event in February 2015. It focuses on alcoholic drinks industry trends both in India specifically and globally.
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Alcoholic Drinks: Thirst for Growth - World View and India in Focus
- 1. ALCOHOLIC DRINKS: THIRST FOR GROWTH WORLD VIEW AND INDIA IN FOCUS DANIEL KEOHANE – RESEARCH DIRECTOR INA DAWER – RESEARCH MANAGER, INDIA 27 FEBRUARY 2015
- 2. © Euromonitor International 2 About Euromonitor International ABOUT US
- 3. THE GLOBAL MARKET INDIA IN FOCUS COMPETITIVE LANDSCAPE - INDIA WHAT LIES AHEAD
- 4. © Euromonitor International 4 Alcoholic drinks: view from above THE GLOBAL MARKET Australasia North America 34 Eastern Europe 28 Asia Pacific 94 3 Latin America 38 Western Europe 43 Middle East & Africa 17 World 2015 257 billion litres OTHER WINE BEER SPIRITS India 5 billion litres
- 5. © Euromonitor International 5 Thrift Sustainability Technology Authenticity Wellbeing Simplicity Freedom From millions of Boomers to booming Millennials THE GLOBAL MARKET Post-recession, Thrift returned from the cold Sustainability is increasingly permeating consumer behaviour on all levels Technology is enabling and disrupting sectors Authenticity is ever more a differentiator as conspicuous consumption falls out of favour Wellbeing plays a vital role in an “always on” world Simplicity is an antidote to consumerism, endless choice, and constantly updated services Freedom to choose, to see, to listen, to do and to say is crucial for today’s consumer
- 6. © Euromonitor International 6 Speaking Millennial THE GLOBAL MARKET Orijin Bitters Diageo Nigeria D-Vine 10 Vins France Seedlip Seedlip UK Steamrail Coles US Uproot Uproot Wines US Tennessee Honey Brown Forman US
- 7. THE GLOBAL MARKET INDIA IN FOCUS COMPETITIVE LANDSCAPE - INDIA WHAT LIES AHEAD
- 8. © Euromonitor International 8 0 10 20 30 40 50 60 70 80 90 South Korea Japan China Vietnam Thailand Hong Kong, China Singapore Taiwan Philippines Sri Lanka Malaysia India Bhutan Percapitainlitres Per capita volumes in select APAC countries Rank = 29 Peak Penetration? APAC Average India’s per capita volume consumption remains low INDIA IN FOCUS
- 9. © Euromonitor International 9 Beer RTDs/High-Strength Premixes Spirits Brandy Rum Whiskies White Spirits Wine -4% -2% 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% -5% 0% 5% 10% 15% 20% ForecastCAGR(2015/19) % Growth (2014/15) Alcoholic Drinks Category Performance 2015-2019 Beer outgrows spirits total volume sales in 2016 INDIA IN FOCUS *Bubble size represents total volume sales, 2015
- 10. © Euromonitor International 10 Alcoholic Drinks Aspirational lifestyles lead consumers to premium alcoholic drinks INDIA IN FOCUS • New flavours and varieties attract young consumers • Health awareness drive consumption • Domestic wines gaining popularity in on-trade channel RTD’sWine • Single malt scotch becoming mainstream • No longer gender specific Spirits • Increased uptake of premium beers • Craft beer gain popularity Beer
- 11. © Euromonitor International 11 -2% -1% 0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Philippines India Japan Thailand China South Korea Vietnam Volume(millionlitres) On-Trade vs Off-Trade Volume Sales 2015 On trade Off trade On trade 2015-2019% CAGR India to lead growth in on-trade volume sales INDIA IN FOCUS %volumegrowth
- 12. © Euromonitor International 12 40% 20% 20% 12% 8% Going to a Pub / Bar for a Drink - Small Group of Friends 25-34 35-44 45-54 55-64 65+ 0 50 100 150 Populationin‘000 Total Population (‘000) by Age 2015/2030 2015 2030 Rise of millennials to bolster the growth of on-trade channel INDIA IN FOCUS
- 13. © Euromonitor International 13 Undaunted strivers to drive the consumption of premium varieties INDIA IN FOCUS $$ $ $ $ Brands names are not important I prefer brands names I love to shop I only shop when I have to Secure Traditionalist Prudent Pragmatist Humble Homebody Undaunted Striver Restless Spender
- 14. THE GLOBAL MARKET INDIA IN FOCUS COMPETITIVE LANDSCAPE - INDIA WHAT LIES AHEAD
- 15. © Euromonitor International 15 2009 rank:6th 2014 rank: 5th ABD Pvt Ltd • Wider portfolio of mass spirits and new launches in the premium end- Officer’s Choice Blue 2009 rank:9th 2014 rank:7th Radico Khaitan • Focus on premium spirits steered growth- Verve 2009 rank: 11th 2014 rank:6th Carlsberg • Launch of premium beer brands in India–Carlsberg and Tuborg A closer look at manufacturers’ strategies COMPETITIVE LANDSCAPE Ranks are on the basis on volume sales Ranking of Companies – Total Volume Sales – India vs World 2014 Company World Presence in India Anheuser-Busch InBev NV 1 SABMiller Plc 2 Heineken NV 3 Carlsberg A/S 4 China Resources Enterprise Ltd 5 Tsingtao Brewery Co Ltd 6 Molson Coors Brewing Co 7 Beijing Yanjing Brewery Co Ltd 8 Kirin Holdings Co Ltd 9 Diageo Plc 10
- 16. THE GLOBAL MARKET INDIA IN FOCUS COMPETITIVE LANDSCAPE - INDIA WHAT LIES AHEAD
- 17. © Euromonitor International 17 Innovation is more important than ever WHAT LIES AHEAD Flavours Packaging Health Spin Positioning Hybrid products
- 18. © Euromonitor International 18 Alcoholic Drinks Trends to watch out for WHAT LIES AHEAD • New flavours inspired by on-trade • Premium wines to gain traction RTD’sWine Spirits • Launch of craft beer by microbreweries Beer • Customised marketing for women • Evolution of products such as liqueurs
- 19. THANK YOU FOR LISTENING Daniel Keohane – daniel.keohane@euromonitor.com Ina Dawer – ina.dawer@euromonitor.com @Euromonitor www.facebook.com/euromonitorinternational Euromonitor International Market Research Group CONNECT WITH US! http://blog.euromonitor.com/