hat recognizes and utilizes student-produced content.

1. Strategy, Style and Students
@RIT_Erin | #hewebpitt

2. Hello.

3. Who am I?
• Erin Supinka, real live college
student
• Rochester Institute of Technology,
Journalism, Digital Business
• Student Content Producer
• Lover of all things social

4. How did I get here?

5. My first love.

9. #mentor

14. Why do I matter?

15. Why do I matter?
I’m part of who you’re trying to reach!

17. “I don’t trust this.”
“It’s not that important.”
“Won’t last long.”

18. “I don’t trust this.”
“It’s not that important.”
“Won’t last long.”
Okay, we’ll bite. You do it.

19. “I don’t trust this.”
“It’s not that important.”
“Won’t last long.”
“You’re young/online/
have time.
Figure this out
ALL THE ACCOUNTS

22. Strategy Guide
• Explanations of platforms
• Best practices
• Pros and Cons of the platform
• Needs to be active!*
• By platform
• Stand alone sections
• Simple explanations, with
option or more info
• People do not like being told
what to do

24. Strategy + Students

29. #Hashtags

30. Promoted
#mydukeRoom
#RITstudents
#RITgrad
Organic
#onlyatRIT
#dlotprobs
#RITgrad

32. My Network:

33. Peter

34. Peter
Kevin

35. Peter
Kevin
Christina

36. Peter
Kevin
Christina
Melissa

37. RIT

40. Who are these students?
!
Where are they?

41. Find your campus leaders.

42. Find your leaders
• Student Government
• Ambassadors
• Tour guides
• Peer Mentors
• Club/Organization Presidents

47. Things to Remember:
Strategy
• Keep it digestible
• Stand alone pieces if possible
• People don’t like being told
what to do
• Show them what is possible

48. Things to Remember:
Students
• Interact with us! Share our stuff
• Don’t just stop there, reach out to us and
develop a partnership.
• We are your network - your eyes and
ears all over campus
• Find your student leaders!

49. The only negative about students…

51. Thank you!
+ #hireerin

52. Questions?