Engaging Millennials - Engauge Presentation at DMA09

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How to target Millenials and engage them with marketing that connects with them and leverages their power as influencers to spread the message. With Raghu Kakarala from Engauge, Michael, McPherson from Chick-fil-a, and Stephany Cavatoni from Active. Presented at DMA09 in San Diego on October 21st 2009.

Negócios Notícias e política

Television Print One-on-One Marketing Online Events Venues/ Facilities Direct Mail Finding Influencers - Media Radio Outdoor OLD MEDIA NEW MEDIA

Using New Media to Find Influencers Facebook E-Mail Offers

New Tribe Members Tribe Leader Empowering Influencers - Motivators “ I am just very thankful that I am sponsored by such a great company and look forward to another year!” Intrinsic Extrinsic Pride and recognition Like Minded Individuals Gear and Product Media Incentives

Effective Use of Social Media Tools Support versus replace the relationship

Direct Response Can Support Influencer Programs

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Engaging Millennials - Engauge Presentation at DMA09

2. @interpolate @chick_fil_a @scavatoni

3. WHO THEY ARE

5. WHY THEY’RE IMPORTANT

7. Television Print One-on-One Marketing Online Events Venues/ Facilities Direct Mail Finding Influencers - Media Radio Outdoor OLD MEDIA NEW MEDIA

8. Using New Media to Find Influencers Facebook E-Mail Offers

9. New Tribe Members Tribe Leader Empowering Influencers - Motivators “ I am just very thankful that I am sponsored by such a great company and look forward to another year!” Intrinsic Extrinsic Pride and recognition Like Minded Individuals Gear and Product Media Incentives

10. Empowering Influencers - Support

11. Effective Use of Social Media Tools Support versus replace the relationship

12. Direct Response Can Support Influencer Programs

13. Client Example: Bear Naked

14.

15.

16. KEYS TO SUCCESS

17.

18. BE AUTHENTIC

19.

20. MARKET IN 3D

21.