Failing Forward Conference, November 2013
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Lessons learned on the road of entrepreneurship. Learning by doing.
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Failing Forward Conference, November 2013
- 3. @elkejeu
- 4. And my momma said …
Notas do Editor
- Hi , my name is Elke and this is my grandfather Marcel He passed away 2 months ago at the glorious age of 89 Friends that are close to me tell me I am a lot like him He thought me 3 life lessons that I ha : work hard never give up be nice to people He was an ADHD before the word was even invented And the greatest grandpa a women could wish for I dedicate this talk to him He would have loved the folllowing quote
- English talk But start with my favorite Dutch word
- Just like my grandpa, this is what I stand for What I heard when I started as entrepreneur I want to focus my talk on stepping out of your comfortzone When you are just doing fine, things are ging great, clients come rolling in… Things can get really boring And that’s when I need change Just a few words on how it started What I told them, and now tell people wo are hesistant to take the step
- I was born 41 years ago in a little town My mum was a great motivator Very open minded women Open to everyone and anything Took me to museums and watched science shows on tv with us Lessons I learned from her: 1/ You can do anything you want 2/ Your opinion is worth just as much as anyone elses 3/ The world is your village 4/ Whatever happens, make sure you earn your own living as a woman
- Rode lap op stier After highshool, they told me I had only 10 % chance to succeed at university
- Leren uit fouten Eerste job de kie: te laat lastenboek binnen gedaan bij de post, terug naar uw team – iedereen teleurgesteld - half jaar later haalde ik ze binnen als klant, werd een van grootste accounts Tweede job – cabinet – rentreeinterview luc vanderkelen over mij – telefoon 10m van oor houden – maar baas zei: ik back up, als dat uw keuze was is het ok, en belde ook naar vdkelen omdat te zeggen => je baas moet je steunen, failure toelaten – ook collega’s zijn belangrijk, heb vaak naar huis gereden in het begin ‘waar ben ik aan begonnen’ maar na een tijdje werkt het Opvoeding: belang van zelfvertrouwen, sommige worden ermee geboren, maar even vaak moet je dat aanleren, zelfs co-mama 5 kids, 2 extremen in huis – het lukt niet altijd, benoem het ook voor hen, een 6/10 voor wiskunde is voor ene kind goed, voor het andere niet, als ze leren werken, zeg dan ook het is goed
- So I was doing just fine Or even much better than fine I learned a great deal, met very interesting people on a very high level But I just wanted to do my own thing. So I started a PR company Had fun for 10 years And then got tired of it Again, reactions came from all kinds of people Are you crazy? Why stop when doing so great?
- So i decided to launch a matchmaking agency with Cato Leonard, a long time friend Explain what Glassroots is all about To be honest, it’s a lot harder than anything I did before. But also, a lot more fun. In my first company all I had to do was convince PR managers we were better than others. Someone was in charge, and someone had a budget. The challenge was to get that. Today at Glassroots, I only met one company that had a stakeholder engagement manager. And budget always needs to be find. The benefit? Those clients that go for it, such as VRT, Fortis, Muntpunt, Pfizer and Microsoft are caanegmakers
- Finding the client That’s our challenge I talking to companies during our first year, everyone said ‘Who does stakeholder engagement? And what benefits or value does it bring to my company?’ A real problem, for sure. But problems are just solutions waiting to happen. We needed best practices, so decided to write a book about it. A new adventure all together I must say. We asked 50 CEO’s for an interview; everyone said yes. We gathered more than 50 examples. And we wrote the book. After a month, it is in the top 3 of Lannoo Campus. Our goal for year 1 at Glassroots was to realize some reference cases. And we did, we realized projects for VRT, Pfizer, Muntpunt, BNP Paribas Fortis, Open VLD and just started for the European Innovation Center of DHL in Bonn.
- Learnings: Do NOT listen to all people Only to those that care about you Are not jealeous of your success Not everyone has to like you Especially for the ladies: just find what you are good at, believe in yourself and go for it ! And again: not everyone has to like you Failure is lonely Succes is not Remember the people that were there when the going got though You will always need to people that believe in you but also dare to criticize you, in your personal life And you need first clients that take a chance, trust you will do a good job In my first company that was Microsoft, now at Glassroots it was VRT What also worked for me, was a soulmate, someone to pingpong ideas with That was Carine in my first company, and Cato in my second
- Karen asked me to tell my personal story I started with my mum I will end with my daughter, now 8 years old She is the youngest of our 5 and the only girl. As her mum, she has one character trait that I see in all entrepreneurs that I know IMPATIENCE AND STUBORNESS A lot of entrepreneurs are driven by the feeling that things just move to slow You all know the saying ‘the ones that think they are crazy enough to change the world are usually the ones that do’ Apparently these were also characteristics of Sheryl Sandberg, COO of Facebook that recetnly wrote the book Lean In She talks about the need for women to move beyond their own internal barriers, to go for taht promototion, start that compnay, just do it ! With my network straffe madammen, that’s exactly what we try to do – help eachother Girls, what are you waiting for ?