With OTT proliferation in the mobile business, telecom operators are struggling to redefine the value of their services for operators. Business models abound, billing remains a key opportunity area for telecoms. this talk covers high level telecom interventions related to billing and their evaluation as source of sustainable competitive advantage.

1. NEXT GEN BILLING- a look at the evolving role of billing Ehtisham Rao Asia Pacific Billing and RA 2011

2. Billing has changed

3. Revenue Management – The Building Blocks Revenue Management for the enterprise: each of these have to be addressed as part of the integrated Revenue Management initiatives The right segmentation can determine accuracy of uptake estimates and revenue potential in rapidly commoditized landscape Managing customers at the point of interaction includes payment facilitation, assuring access to product and service as well as capturing customer experience Assurance & Billing are cornerstones of capturing and realizing revenue through effective process and systems management up/downstream Forecasting demand and peak/off-peak pricing can make or break an operator’s value proposition. The balance between price and QoS, and what it takes to make the maximum a customer has to offer 1 2 3 4 Revenue Management building blocks Revenue Management Effective segmentation Assurance & Billing Customer Engagement Pricing & Inventory Human capital Applications Infrastructure

5. Infrastructure and Technology Development Supply Chain Management Product Lifecycle Management Network Ops BSS/OSS Marketing Sales Customer Service Customer Relationship Management Customers Suppliers The Value Chain Question Billing

7. What’s wrong with this picture? Data Ware house ERP BI RAID EBPP Billing Interconnect CRM Core Network GSM/GPRS Internet G/W MGW IN SMSC POS Mediation NPG VMS Access Network Customer profiling and charging happens here Policy management, Payment and service control happens here Customer Experience happens here With latency between customer profiling and instance of service, BSS/OSS remain a backend function

8. What’s wrong with this picture? Call setup Call/Session/Payment request Call/Transaction Decision Quality Cost Preferences Presence Status Location Call setup Service Provider Network Converged Session Billing Record

9. It’s a journey not a destination! New IN platform CRM upgrade 1 Hybrid Data Model SDP payment overhaul CRM upgrade 2 Customers can use location based discounting Customers able to use multipay for voice and pay for 3P services from handsets IMS & Mediation upgrade Customers pay for differentiated content during call, use multi channel video conferencing Process & Platforms Customer Outcomes

10. Behind the scenes—prepare for changes

11. Revenue Management – The Building Blocks Revenue Management for the enterprise: each of these have to be addressed as part of the integrated Revenue Management initiatives The right segmentation can determine accuracy of uptake estimates and revenue potential in rapidly commoditized landscape Managing customers at the point of interaction includes payment facilitation, assuring access to product and service as well as capturing customer experience Assurance & Billing are cornerstones of capturing and realizing revenue through effective process and systems management up/downstream Forecasting demand and peak/off-peak pricing can make or break an operator’s value proposition. The balance between price and QoS, and what it takes to make the maximum a customer has to offer 1 2 3 4 Revenue Management building blocks Revenue Management Effective segmentation Assurance & Billing Customer Engagement Pricing & Inventory Human capital Applications Infrastructure

13. Business Process framework: relevance and maturity map Partner Selection Partner Activation/ Deactivation Product definition Co-Marketing Revenue Model definition Channels Selection Channel Activation/ Deactivation Service Activation Usage Wholesale Management Fraud monitoring Investor Relations Communication & Image Strategic & Enterprise Planning Human Resources Purchasing Corporate & Legal Affairs Disaster Recovery & Security Finance, Administration & Control Quality Management, Process & Internal audit IT planning & Architecture Facilities Management Infrastructure & Collaboration Network & Traffic Management POS Mgmt Commissioning Resource Management and Operations Resource Management and Operations Resource Management and Operations Resource Management and Operations Defined Performed Business relevance Critical High Medium Low Maturity level Managed Support & Logistics Product definition & Marketing Sales & Fulfillment Assurance Product Catalogue Management Tariff Management Campaign & Retention Management Commercial Information Management Complaint mgmt Customer satisfaction survey Resource Inventory Management Document Management Billing Inquiry Customer Data Management Order Management Lead & Sales Management Contract Management Reporting Management* Customer interface management Survey execution Loyalty Campaign & Retention Execution Shipment Billing Billing Revenue Realization Wholesale billing Customer Base Analysis MNP

16. Case review – Billing Platform Upgrade Mediate Events Mediate IR and Billing Rate Bill Enrich/Apply rules Publish Bills Push to BI Active Mediation Real Time enhanced Rate & Bill Control Production of Bills & multichannel Customer engagement Real Time BI update (Active Datawarehousing) The immediate benefits were not the improvement of the existing KPIs but rather a great opportunity to redesign the entire Revenue Management proposition BILLING TEAMS FOR THE FUTURE

17. Get involved with your plans!

19. Case—A look at Wimax service rollout at Mobilink. Analysis of approach towards revenue management.

24. More of the same? Business case for IMS… Data Ware house ERP BI RAID EBPP Billing Interconnect CRM Core Network GSM/GPRS MGW IN SMSC POS Mediation NPG VMS Access Network Core Data Core VoIP Incumbent New Nodes Sharing Platforms Planned Mediation