2. eMarketer predicts that smartphone
commerce will increase by 49.9%, while
mCommerce increase by 39.1% and retail
eCommerce by 13% in 2016.
3. Asia-Pacific holds 52.5% of the
world’s retail eCommerce
market, worth $877.61 billion
in 2015, with an explosive
growth in key markets, 10%
faster than the worldwide
average.
4. Holiday in APAC
Alibaba smashed its Singles' Day shopping
record on 11/11 by clocking growth of more
than 32%, the Chinese eCommerce giant
said.
Retailers on Alibaba's platforms had
recorded $17.8 billion worth of gross
merchandise volume (GMV). In 2015, the 24-
hour eCommerce sales event racked up
$14.3 billion GMV in total.
5. According to
2016 PwC Holiday
Season Report,
shoppers plan to
spend 10% more
this holiday
season; an
average of
$1,121 each.
6. Deloitte is forecasting a 17-19% increase in
2016 eCommerce sales compared to 2015.
eCommerce sales between November 2015
and January 2016 grew 15.9 percent totaling
$81.9 billion.
7. Deloitte is forecasting a 3.6 - 4% increase in
2016 holiday sales compared with 2015.
Retail sales between November 2015 and
January 2016 totaled $968.8 billion.
8. Gartner surveys predict that by 2017,
50% of consumer product investments
will be redirected to customer
experience innovations.
10. Offer a personalized omnichannel experience across touchpoints
12:33Wednesday, Dec 12
Want to complete your
purchase in store?
POSH
Geofence & Mobile Push
11. Prevent Cart Abandonment with 1:1 Messages
Hey, only 13 days left till
New Year’s Eve, don't you
think it's time to complete
your gift shopping?
Urgency Messaging
13. Prevent Cart Abandonment with 1:1 Messages
A lot of people are flying to
Hong Kong for Christmas.
Last available flight in this price category.
Hurry up and save your seat!
x
Urgency Messaging
14. Leverage web push notifications to engage off-site visitors
Don’t miss our holiday
special! Subscribe now
for $9.99/yr.
Wdn.com
Web Push
15. Deliver discounts & special offers to win back price-sensitive visitors
Likelihood to Purchase Scoring & Segmentation
16. Insider is a digital experience delivery
platform for marketers.
Accessible from a unified data engine,
Insider enables marketers to leverage
personalization, predictive segmentation
and real-time technologies to boost loyalty
and digital growth.
Insider is a technology company with
offices in London, Moscow, Singapore,
Dubai, Warsaw, Istanbul, Kuala Lumpur
and Jakarta. Insider was listed as one of
Europe’s 100 Hottest Startups in 2016 by
WIRED Magazine, featuring European
startups that are having an impact.
10.Slide
A Forrester Research states that 64% of the buyers research online and shop offline. Embracing geofencing and offering an omnichannel experience is crucial for these customers.
10.Slide
A Forrester Research states that 64% of the buyers research online and shop offline. Embracing geofencing and offering an omnichannel experience is crucial for these customers.
According to the Adobe Analytics Holiday Season report, Japan will be leading holiday season sales, reaching up to 35.6 billion dollars in revenue and showing a steady growth until the 31st of december. Singapore, Malaysia and Indonesia will be following.
In a season like this when they’re bombarded with offers from numerous channels, e-businesses of all sizes and forms are thriving to improve the experience they offer to their visitors. Delivering personalized experiences and keeping them engaged with relevant content is a proven way to boost engagement. Here you're going to talk about how important customer experience is for marketers
A Forrester Research states that 64% of the buyers research online and shop offline. Embracing geofencing and offering an omnichannel experience is crucial for these customers.
11.Slide
While e-commerce is a greatly promising industry of the 21st century, e-retailers have had one common grand pain throughout the years, cart abandonment. The convenience of online shopping has provided customers with the opportunity to shop whenever and wherever they like. However, the same facility has given them the chance to leave their carts without purchasing anything. If we were to talk in round numbers, we could state that around 97% of visitors walk away from e-commerce sites without attempting to make a purchase at all and 2015 Global Cart Abandonment rate is above 74%.
Holiday Season is the time of intense rush and holiday planning. In this leisure time, while it's obvious that millenials travel as much as they shop, it is also important to speed up the process of travel bookings. Along with other tools that enhance the customer experience in the travel industry, it is also significant to peed up decision-making with hyper-relevant 1:1 messages including tours, discounts, last-minute deals and more to re-engage and incentivize visitors, driving confirmations so that they don't miss the good deals. Holiday season is also a great time to boost ancillary revenue by energizing travellers with add-on recommendations such as insurance, baggage, extra leg room to enhance their experience.
Holiday Season is the time of intense rush and holiday planning. In this leisure time, while it's obvious that millenials travel as much as they shop, it is also important to speed up the process of travel bookings. Along with other tools that enhance the customer experience in the travel industry, it is also significant to peed up decision-making with hyper-relevant 1:1 messages including tours, discounts, last-minute deals and more to re-engage and incentivize visitors, driving confirmations so that they don't miss the good deals. Holiday season is also a great time to boost ancillary revenue by energizing travellers with add-on recommendations such as insurance, baggage, extra leg room to enhance their experience.
13.Slide
The only way of reaching out to your off site visitors has been email retargeting for a long time. That wasn't quick and required collaboration on visitor's part as well. Web push notifications are the notifications that alert readers to new content that may be of interest to them. Notifications are delivered directly to a user’s browser, no matter what website they are viewing. A user can access the content instantly, simply by clicking on the notification which will take them directly to the article on the site. The holiday season is the perfect time for leisure activities, for all your hobbies, seeing the latest films and catching up with the news. Enhancing the visitor experience in the media websites is a really good move for the holiday season. By implementing marketing tools to your media website, you can increase pageviews with relevant content suggestions, also keeping off site visitors engaged with web push notifications.
Ad Spend is the number one expense of marketers. Featuring a digital ad to all your visitors is highly expensive. With likelihood to purchase algorithm though, marketers can identify who is more inclined to make a purchase or complete a desired action and target your digital ads to that segment of customers.A visitor’s likelihood to achieve a goal (likelihood to make a purchase, likelihood to apply for a credit card, likelihood of reading an article etc.) online is predicted by a machine-learning algorithm based on their online behaviour. For instance, knowing which customers are more or less inclined to buy an item on a given e-commerce site, marketers can easily prioritize who they would like to target with discount messages, 1:1 messages or advertisements.