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Why surveys are only half the truth.
The other half is… Collective Intelligence
December, 2022
maurik@circlelytics.com
https://www.linkedin.com/in/maurikdippel/
CircleLytics: Trust People’s Impact
We provide a SaaS software, with a multi-step
dialogue, that takes people’s collective intelligence
to solve business challenges.
Surveys dissatisfy, EE/EX remains priority
Reduce time-to-action with 90% compared
to survey methodology
(70% of companies > 2 weeks)
Change fatigue will hurt companies’
respons to market & internal dynamics
People are a living, learning network:
collectively more intelligent
Co-creation is key to any step to move
faster forward, less biased, highly engaging
Deep need to connect and impact!
First round
Can you express your trust in our
company’s leadership with a score and
help us learn why you score like this?
Second round
How do you appreciate what others say
about trust (-3 is not agree, +3 is agree)
and can you share with us what’s your tip
to turn this into action?
Would you like to change your score re trust?
Why?
Results
8.5 / 10 rating: no fatigue, just plain joy
20-50 % more intelligence collectivly
20-30% more risk insights
30-60% change their minds and scores
80% learn cross-silo: community learning
Intuitive, real-time, prioritized results
….which can seriously impact your
decision making
People change their minds: single loop
surveying fail to capture the truth

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Maurik Dippel: Collective intelligence & dialogue at any scale: why surveys are only half the truth