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Eduardo V. C. Neves | eneves@bygge.co
Aplicação para iOS
Marcapasso
Mars
Curiosity
Google Chrome
Mac OS X 10.4
Ford F 150
Boeing 787
Windows
3.1
Space Shuttle
Super Mario
Bros
Linhas de texto / código fonte, M / Escala Log – Fonte: Digital Vortex
Transporte
Logística, hotéis, aéreas, estacionamentos
Automotivo
Fábricas, oficinas, transporte público, táxis
Setor Público
Imobiliário, saúde, segurança pública,
educação
Mercados adjacentes
Seguros, financiamentos, varejo, energia,
mídia e entretenimento
Menor custo por corrida, sem gorjetas,
preço baseado em demanda
Sem espera, sem tempo de transação,
cobrança automática, classificação
Presença global, processo
consistente, integrações
Referências: State of the Connected Customer. Salesforce. Experience is everything. Get it right. PwC.
Transformar a cultura para entender a
economia digital
Entender as experiências pela perspectiva
de quem consome
Escalar o negócio usando pessoas,
processos e tecnologias
Adaptar as entregas para um novo estilo
de cliente
Na economia digital, a experiência do cliente é o diferencial que importa (redux)
Na economia digital, a experiência do cliente é o diferencial que importa (redux)
Na economia digital, a experiência do cliente é o diferencial que importa (redux)
Na economia digital, a experiência do cliente é o diferencial que importa (redux)

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Na economia digital, a experiência do cliente é o diferencial que importa (redux)

  • 1. Eduardo V. C. Neves | eneves@bygge.co
  • 2.
  • 3. Aplicação para iOS Marcapasso Mars Curiosity Google Chrome Mac OS X 10.4 Ford F 150 Boeing 787 Windows 3.1 Space Shuttle Super Mario Bros Linhas de texto / código fonte, M / Escala Log – Fonte: Digital Vortex
  • 4. Transporte Logística, hotéis, aéreas, estacionamentos Automotivo Fábricas, oficinas, transporte público, táxis Setor Público Imobiliário, saúde, segurança pública, educação Mercados adjacentes Seguros, financiamentos, varejo, energia, mídia e entretenimento
  • 5.
  • 6. Menor custo por corrida, sem gorjetas, preço baseado em demanda Sem espera, sem tempo de transação, cobrança automática, classificação Presença global, processo consistente, integrações
  • 7.
  • 8. Referências: State of the Connected Customer. Salesforce. Experience is everything. Get it right. PwC.
  • 9. Transformar a cultura para entender a economia digital Entender as experiências pela perspectiva de quem consome Escalar o negócio usando pessoas, processos e tecnologias Adaptar as entregas para um novo estilo de cliente