1. European Forum for Innovation 2011
Defining Innovation
Rome 30 november 2011
Edoardo Colombo
Agency for the Promotion of Technologies for Innovation

2. Agency for the Promotion of
Technologies for Innovation
The Agency was
founded as a catalyst for
the transfer of
technical-scientific
knowledge from the
institutional and
academic world to the
industrial and SMEs
sector.

3. Italy of Innovators
“Italy of Innovators” is the project
dedicated to the national
excellences in innovation
technology.
It has the objective of creating a
narrative experience of the italian
spirit of innovation that testifies
its tradition of inventors.
Started during Shanghai World
Expo 2010 it has created business
opportunities for hundreds of
chinese and italian companies.

4. Innovatori Jam 2011

5. Innovatori Jam
• Innovatori Jam 2011 has
been a social event of
collective intelligence
where thousands of
individuals have shared
ideas and best practices.
• A digital Marathon
dedicated to innovation in
Italy with the participation
of professionals and experts
from different communities
and sectors during 40
hours.

6. Starting from…the end
The leading role of
Institutions and the
economy based on
financial global
markets, not related to
the real industrial value
of production, is coming
to the end of a lifecycle

7. Ctrl+Alt+Canc
The System needs to be
rebooted and we need to
restart it on a new
collaborative networked
model.
A way of sharing knowledge
far from the vertical silos,
where traditional hierarchy
based organizations were
comfortable to keep the
status quo ante

8. Collaborative innovation
In a world where
innovation is global,
multidisciplinary and
open, we need to bring
different minds and
different perspectives
together to discover new
solutions to long-standing
problems.

9. We government
From e-Government
to We-government.
A cultural revolution
through which the citizen
and the entrepeneur is not
more a user, but becomes a
co-author and a participant
in the process of change, in
a more transparent
relationship with the state
apparatus.

10. Startups create job
It's well understood that
existing companies of all sizes
constantly create and destroy
jobs.
A Kaufmann Foundation
study shows that net job
growth occurs more through
startups.
As existing firms are net job
destroyers, losing 1 million
jobs per year, by contrast, in
their first year, new firms add
an average of 3 million jobs.

11. From best to good practices
Innovatori Jam is a
roadmap that starts
from “best practices”
and proceed to promote
an innovative “good
practices” environment

12. Cloud
Cloud computing services 1990’s
Mobile Phone
are less expensive,
available through the
service network are usable
with different types of 2000’s
Internet
devices: cell phone, laptop
computer or palm devices.
The services adjust to the
> 2010
device, not vice versa Cloud
Computing

13. Cloud
• Cloud computing can
help Public
Administrations to cut
costs and gain other
benefits improving the
efficiency and giving
better services.
• The Cloud provides the
usage of IT resources
through network
according to the real
needs

14. My data
From a number of public data
owners to a citizen/enterprise
centric approach.
An online one-stop personal page
that allows to access to personal
data stored in public registers and
to submit application forms
• Personal certifications
• Justice notifications
• Health
• Pension
• Car
• School
• Properties

15. Open Data
The economic value of
Open data is related to
opportunities of creating
jobs and business through
new applications and
services.
Open Data allow to
reduce costs of public
administrations as it is
possible to cut some
activities handling all in a
more efficient manners.

16. Open Innovation
Openness in innovation is
the fastest way to create
more economic
opportunity for start-ups
and small business
owners.
The way to reach global
marketing sharing
product development give
SME’s same capabilities
of largest and wealthiest
enterprises avoiding costs
and structure weight.

17. Solve & Innovate
• A platform that enables
organizations to solve their
key problems by connecting
to diverse sources of
innovation starting from
employees and opening to
customers, partners, and to
the global marketplace.
• A community of problem
Solvers, and cloud-based
technology platform to
transform the economics of
innovation and R&D
through rapid solution
delivery.

18. Public Funding
The criteria of evaluation of public funding
need to be updated.
Age of companies, the enterprise-scale (for
the effect of cloud) , years of experience of
managers are no more significant.
The evaluation committee is often ​obsolete
and companies participating to tenders have
much more experiences than experts
evaluating theme.
Tenders should be published in a wiki way
to be shared before to be officially
published.
It would be useful to involve the same
participants in the evaluation promoving
networking opportunity between
complementary and not competing
companies.

19. Innovation ranking
A wide network of experts that
could analize innovative
companies assigning a score can
create a ranking of innovation.
A useful classification that can
drive Public funds and Venture
Capital to put money where the
community suggests to go using
this framework:
• Human capital
• Intellectual capital
• Organizational capital
• Relational capital
• Open innovation

20. Crowdfunding
Microfinance for creative
projects that have clearly
defined goals and
expectations, is based on the
principle of crowdsourcing.
Project creators keep the total
ownership and control over
their work and loaners don’t
earn interests.
Borrowers are ranked and
microcredit is increasingly
gaining credibility in the
mainstream finance industry
as a form of advisoring

21. eTourism
Tourism is one of the
potentially faster growing
economy providing
services for people who
are travelling for their
holiday
The effort has to be done
on diversification of
products using apps and
new channels

22. See you at
Innovators Jam
2012
Europe edition!

23. @edocolombo
e-mail
e.colombo@governo.it