1. Staying Relevant in Today's Changing
Data Management Environment
By Sanjay Shirude
President
Phone (206) 372-2505
E-mail: Sanjay@ebuzworld.com
www.eBuzWorld.com
simplifying Business Information Technology Integration

2. Agenda
• Business Environment
• Information Technology Trends
• Data Management and IT Job Functions
• Why Data Modeling?
• Staying Relevant
• Questions and Answers

3. Business Environment
• Acquisition and Mergers
• SMB Market
• Government Initiatives

4. Business Environment
• Acquisitions and Mergers
• Due to Economic Conditions and Cash Flow Issues, Large Numbers of Businesses are being
Sold, or Corporations are Merging to Solidify their Business. This Results in:
– Application System Mergers
– Data Collaboration Challenges
– Data and Process Redundancy
– Data Quality Issues
• SMB Market
• Focus is to Reduce Over-Head
• SMB Market is Growing
– New Data Requirements
– Faster Growth
– Dynamic Environment
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5. Business Environment
• Government Initiatives
• Green Solutions
– More Electronic Storage
– Faster Information Retrieval
– Compliance Management
– Disaster Recovery
• Global Competition
• Solutions Need to Address World-Wide Accessibility
• Quality, Delivery Time, Cost and Return On Investment are More Important than Ever Before
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6. Information Technology Trends
• 'Cost Centers' to 'Strategic Business Drivers'
• 'Mobile' Computing
• New Ways of Out-Sourcing
• 'Spend' Control

7. Information Technology Trends
• 'Cost Centers' to 'Strategic Business Drivers'
– Data is a Business Asset
– 'Business Intelligence' Focus
– Data Governance
– Data Analytics
– Data Warehousing
– Historical Data
• Mobile Computing
– Hardware Costs are Minimal
– Faster Data Exchange
– Higher Demands on Data Retrieval
– Very Large Data Bases (VLDB)
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8. Information Technology Trends
• New Ways of Out-Sourcing
– 'Service-Oriented' Architecture
– 'Cloud' Computing
– Virtualization
• De-Centralized structure
• 'Spend' Control
– Cost-Cutting Measures
– Focus more on 'Managed' Solutions than 'Custom' Solutions
– Specialty Tasks Out-Sourced
– Computer Hardware Becoming Less Expensive
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9. Data Management and IT Job Functions
• Profound Paradigm Shift
• Challenges As A Result

10. Data Management and IT Job Functions
• Profound 'Paradigm' Shift
– High-Level Management Commitment
• Shifting from 'Cost Centers' to 'Strategic Business Drivers', High-Level Management is More
Interested in Performing their Own Data Analysis than Looking for Large Number of Data
Sets
• Data Forecasting, Various Analysis Requires Higher Data Quality
• Provide Solutions than Reports
• Simple Unified Terminology
– Various Data Initiatives
• Data Governance
• Master Data Management
• Business Intelligence
• Data Quality
• Systems Integration
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11. Data Management and IT Job Functions
• Challenges
– Re-structuring
• Lack of Subject Matter Experts' Knowledge
• Fewer Staff Members
• Lack of Documentation
• System Mergers and Virtualization
– No Specialized Position
• Development - Out-Sourced
• Management Positions Over-Loaded with Additional Analysis Work
• Need to become Multi-Skilled
• IT Staff Role must become a Consultant Role to Business Unit(s).
– Agile versus Waterfall SDLC
• Faster Development, Less or No Documentation
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12. Why Data Modeling?
•What is data modeling for?
•What value does it add?

13. ‘Why Data Modeling?
• Excellent Communication/Collaboration Tool
• Improves Information Quality, not just Data Quality
• Supports Various Data Initiatives
• End-Users' Confidence in Received Information
• Effective Participation in Building Information Systems
• Reduce Duplicate Effort and Content to Increase Productivity,
Collaboration and Work Quality
• Use Off-the-Shelf 'ERwin Saphir' tool to Reduce your Development Costs
• Manage Multiple Platforms from a Single, Graphical Interface
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14. Staying Relevant
Changing the face will not change anything but facing the
change will do everything
• Eight Point Program
1. Meditation - Perform Data Profiling
2. Repetition of Mantra - 'Advocate’ Modeling
3. Slowing Down - User Education
4. One Point Attention - Redefine your Customer Definition
5. Training the Senses - Get Certified in the product base skills
6. Putting Others First - Wear Multiple Hats
7. Reading - Learn more on Source and Target Technology
8. Association - Participate in Local Data Associations

15. Staying Relevant
1. Meditation Perform Data Profiling
– Excellent tool to cash on your management attention
– Effective tool to improve your Data Quality
2. Repetition of Mantra – ‘Advocate’ Modeling
– Learn the Skills to Market the Modeling
– Create high level Business model
– Learn more on easily available ERP modeling tools – Direct Cost Saving
– Show Value of Data Modeling in System Mergers and Integration
3. Slowing Down - Focus on Data Driven Relationships
– Slowdown to improve users pace in modeling
– Keep it Simple
– Use Averages, Mean, Mode, Data Patterns, and % during communication with users
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16. Staying Relevant
4. One Point Attention - Redefine your Customer Definition
– Internal IT Staff
– External Consultants
– Business Users
– Subject Matter Experts
5. Training the Senses - Get Certified in the product base skills
– Generic Concept Training is not Sufficient
• It is Necessary to have Complete Conceptual Training;
• Product-Based Training Gives you the Ability to Convert your understanding of Theory into
Practice;
• Share your Modeling Expertise with Non-IT Users in their common Language.
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17. Staying Relevant
6. Putting Others First - Wear Multiple Hats
– Become Consultant
– Be Ready to play various roles within and out side of IT functions
– Share your modeling expertise to non-IT users in their language
7. Reading - Learn more on Source and Target Technology
– Choose the teacher
– Give your teacher your full loyalty
8. Association - Participate in Local Data Association
– Learning from associate is more effective than trial and errors
– Sharing your solution and problem help everyone grow
– Attend Local ERwin user group meetings
– Associate with Associations such DAMA, TDWI
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18. Question and Answers
Contact Information
Dr. Sanjay Shirude, PhD.
President
Phone (206)372-2505
E-mail: Sanjay@ebuzworld.com
www.eBuzWorld.com