1.
EOD
Digital
Hive
Project
CORE
Design
Methodology

2. Schedule
• October
15
– Introduc?on
to
design
challenge
– Review
of
empathy
phase
– Introduce
user
interviews
– Extract
interview
informa?on
on
post-­‐it
notes.
– Crea?on
of
an
empathy
map
– POV
statement

3. What
is
Design?
Design
is
the
process
of
crea?ng
something
new:
• Product
Design
• Process
Design
• Organiza?on
Design
• Course
Design
• Curriculum
Design
• Architectural
Design

4. Design
Process
Step
1:
Empathy.
Step
2:
Define
Issue.
Step
3:
Ideate.
Step
4:
Build
a
Prototype..
Step
5:
Test.

5. Elements
of
Design?

6. Principles
of
Design
Process
Human-­‐centered—search
for
how
and
why
people
think
and
feel
as
they
do.
Bias
toward
ac?on—move
quickly
to
test
your
ideas.
Radical
collabora?on—group
u?lizes
talents
of
everyone.
Prototyping—crea?ng
something
visual,
a
mockup,
etc.
(Embodied
learning).
Show
don’t
tell—visuals,
visuals,
visuals!

7. Brainstorming
Encourage
Wild
Ideas.
Defer
Judgment.
Build
on
the
Ideas
of
Others.
Go
for
Volume.
One
Conversa?on
at
a
Time.
Be
Visual.
Headline
your
Ideas.
Stay
on
Topic.

8. Design
Challenge
Self-­‐organize
in
teams
• How
to
design
a
website
infrastructure
to
best
allow
for
collec?ve
intelligence
and
knowledge
flow?

9. Step
1:
Empathize
Purpose:
Gather
&
organize
informa?on
around
the
design
challenge.
Technique:
User
interviews.
Interview
Guidelines:
-­‐Listen
and
understand
from
user’s
perspec?ve.
-­‐Have
a
conversa?on
–who
is
s/he,
background,
interests?
-­‐Seek
stories.
-­‐Avoid
ques?ons
that
can
be
answered
with
yes/no.
-­‐Ask
how,
why
ques?ons.

10. Step
1:
Empathize
Con?nued
Mechanics
of
Interview
process:
One
person
asks
ques?ons
and
takes
notes.
Second
person
takes
notes
and
asks
follow-­‐up
ques?ons,
or
when
there
is
a
lull.

11. Step
1:
Empathize
Con?nued;
Organize
Interview
Informa?on
Create
an
Empathy
Map
Descrip?ve
Statements
AWribu?ons?
Your
Observa?ons,
What
might
the
speaker
What
is
said;
words
used?
be
thinking?
His/her
beliefs?

12. Step
1:
Empathize
Con?nued;
Organize
Interview
Informa?on
• Extract
informa?on
from
your
notes
and
put
on
post-­‐its.
• One
comment
per
post-­‐it.
• Place
post-­‐its
on
the
empathy
map.

13. Step
2:
Define
the
Issue
• Use
a
POV
(point
of
view)
exercise
to
help
you
create
an
issue
statement.
User—Briefly
describe
based
on
your
post-­‐-­‐-­‐it
notes.
Needs—Use
verbs
to
describe
things
they
want
to
do/
or
happen
based
on
your
post-­‐it
notes.
Insights—what
you
have
learned
about
your
user’s
feelings/world
view
based
on
your
post-­‐it
notes
to
leverage
in
your
design.
Issue
Statement
created
for
each
interviewee.

14. POV
Statement

15. Schedule
-­‐Bi-­‐weekly
CORE
Design
Team
mee?ng
to
discuss
progress
and
POV
statements
-­‐Brainstorming
-­‐Feedback
from
group
at
large
-­‐Prototyping
op?ons
(rapid/simple
moving
to
me?culous/
itera?ve)

16. Step
3:
Ideate
• Generate
alterna?ve
solu?ons
to
the
design
issue.
• Generate
list
of
ideas
within
the
team;
one
idea
per
post-­‐it
note.
• Reflect
and
select
a
solu?on
the
team
wants
to
prototype.

17. Step
4:
Build
a
Prototype
• Use
whatever
supplies
you
want.
• Create/build
something.
• Have
fun!

18. Step
5:
Test
Share
your
solu?on
and
get
feedback
from
interviewee
• What
worked?
What
can
be
improved?
• Ques?ons?
Ideas
to
pursue?

19. Concluding
Remarks