Is Your Content Driving Traffic is a intermediate level session on the use of electronic media. The session shows how to build a "web" of content and "patching" that will keep you customers engaged.

1. #TRASA

2. Is Your Content Driving Traffic?
Cell 440-344-5933
dana@jetlinepromo.com
Presenter: Dana R Zezzo CAS
Jetline

3. Is Your Content Driving Traffic?

4. Is Your Content Driving Traffic?

5. New World of Marketing
Electronic Media
• Is your content telling a STORY?
• Is your Website your Foundation?
– If not, what is housing all your information?
• IE Press Releases, Specials, New Products, News, Contact
• Are you Heightening the customer experience?
• Are you providing the correct PATH?
– Hyperlinks
• Using Icons
• URLs

6. EVOLUTION OF THE BUSINESS CARD
ACCESSIBILITY??

7. EVOLUTION OF THE BUSINESS CARD

8. Driving Content Using PDF’s

10. 2013

11. 2014

13. How Much is a Facebook Like Worth?
$174.17
http://gizmodo.com/5995468/your-facebook-like-is-worth-17417/all

14. Website

15. www.jetlinepromo.com

16. Social
Where jpeg is king!

18. Facebook 1.19 Billion Users
• Daily active users - 728 million on average
an increase of 25% year-over-year.
• Monthly active users - 1.19 billion
an increase of 18% year-over-year.
• Monthly Mobile Users - 874 million
an increase of 45% year-over-year.
http://tnw.to/t3Fj3

19. 37 Minutes a Day
• Americans spend an average of 37 minutes
daily on social media, a higher time-spend
than any other major Internet activity,
including email.
• Read more: http://www.businessinsider.com/social-media-engagement-statistics-2013-12#ixzz2xVr9u7Wg

20. • It turns out Facebook fans spend more money
on the brands they like—$116 a year more
than nonfans—even if their income was equal.
In addition, those who liked brands were 18%
more satisfied with the brand and 11% more
likely to continue buying the brand. I guess all
those little percentages add up to $$$ for the
brand.
http://gizmodo.com/5995468/your-facebook-like-is-worth-17417/all

21. Event Hashtag (#)
#TRASA

22. http://www.youtube.com/watch?v=NmQJsRGbGHA

24. Slideshare
http://www.slideshare.net/Jetlinepromo

25. Seth Godin Quote
“Marketing is no longer about the stuff that
you make, but about the stories you tell”
In the social media age, your company must build the best product you can
because customers will talk about your products and services on social media
platforms and in real life. Without great products, you’ll have trouble selling.
Products need stories to provide context and human emotion. They provide the
beginning, middle and end.
http://heidicohen.com/seth-godin-7-truths-at-the-heart-of-marketing-how-to-
use-them/

26. Turing Social in Revenue
• 15 – 30 million Businesses in the US
• All building social sites.
• Promotion Products would be a top 5 way to
promote.
• Ave industry PO $300.00
• Total New Revenue Potential $4.5 Billion

27. So..What's your STORY?

28. THANK YOU!
Presenter:
Dana R. Zezzo
SVP Sales and Marketing
Jetline
dana@jetlinepromo.com
440-344-5933

29. Oh and…
http://mashable.com/2013/06/09/perfect-loop-
vine/?WT.mc_id=en_my_stories&utm_campaign=My%2BStories&utm_medium=email&utm_sourc
e=newsletter
16 Perfect-Loop Vine Posts