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Drive ROI and Revenue with Partner Leads Mike Wallgren, Altiris/Symantec Matt Morris, Salesforce.com Channel and Partner Management
Safe Harbor Statement ,[object Object],[object Object],[object Object]
Featured Speaker Mike Wallgren Marketing Operations Analyst Symantec/Altiris [email_address]
Lead programs are a challenge for vendors and partners Bad data Poor reporting Quality of leads No forecast integration No ROI Usability No way to track performance
Baptie and CMP learned that all parties are dissatisfied  Channel Is Not  Impressed With Sales Opportunities or Leads
There is a methodology to overcome these challenges ,[object Object],[object Object]
Lead Management best practice methodologies Start with a pilot Engage & involve your channel managers Establish program office Balance the carrot and stick Communicate and set expectations Define reporting requirements Get your process right  1 3 2 5 6 7 8 Qualify your leads first 4
All About Altiris/Symantec ,[object Object],[object Object],[object Object],[object Object],[object Object],Altiris was founded in 1998, although our roots first appeared in the early 1990s as a pioneer in system deployment and configuration. On April 6, 2007, Altiris became part of Symantec, combining its endpoint management capabilities with the security and back-up expertise of Symantec to deliver a unique set of solutions to the market. Altiris technology has been recognized by some of the most respected international companies, including Hewlett-Packard, Dell, IBM, Intel, Microsoft and Cisco. For more than six years, Altiris has partnered with these companies and others to innovate solutions that help customers reduce the overall cost of securing and managing their IT assets. In May 2002, Altiris completed a successful initial public offering (IPO) and marked the first enterprise management software company in the previous 18 months to complete an IPO. Altiris has had a successful financial track record even in poor economic conditions, posting eight consecutive years of revenue growth since 1998. Altiris was named the fastest growing software company on the 2006 Forbes "25 Fastest-Growing Technology Companies" list.
Altiris Lead Management – Key Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why We Chose Salesforce.com PRM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
It all started with a pilot. . . . ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
We Created the Program Office ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
We Mapped our Process
Leads are scored, prioritized, and assigned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Engaging Channel Managers Accelerated Adoption ,[object Object],Requirements Reporting Administrator Roles Benefits Buy-in Relevance Collaboration Communication
We demonstrated value to all parties ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Communication is Key ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
We Defined our Success Metrics  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Return on Investment Exceeded Expectations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Altiris Partner Lead Portal Demo ,[object Object]
What’s next? Get a one on one demo Get it now & start a pilot Learn More
Session Feedback Let us know how we’re doing! ,[object Object],[object Object],[object Object],[object Object],[object Object],We strive to improve, t hank you for filling out our survey. ,[object Object],[object Object]

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S C P002 Morris 091707

  • 1. Drive ROI and Revenue with Partner Leads Mike Wallgren, Altiris/Symantec Matt Morris, Salesforce.com Channel and Partner Management
  • 2.
  • 3. Featured Speaker Mike Wallgren Marketing Operations Analyst Symantec/Altiris [email_address]
  • 4. Lead programs are a challenge for vendors and partners Bad data Poor reporting Quality of leads No forecast integration No ROI Usability No way to track performance
  • 5. Baptie and CMP learned that all parties are dissatisfied Channel Is Not Impressed With Sales Opportunities or Leads
  • 6.
  • 7. Lead Management best practice methodologies Start with a pilot Engage & involve your channel managers Establish program office Balance the carrot and stick Communicate and set expectations Define reporting requirements Get your process right 1 3 2 5 6 7 8 Qualify your leads first 4
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. We Mapped our Process
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. What’s next? Get a one on one demo Get it now & start a pilot Learn More
  • 22.