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M B F009 Patel 091907

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Dreamforce07

Full session information and video available on successforce.com.

NegóciosTecnologia
1 de 33
Marketing I: Building the Funnel Ashish Patel, salesforce.com Scott Thomas, ExactTarget, Inc. Josh Feinberg, VerticalResponse Rasmus Mencke, salesforce.com List Building and Email Marketing
Safe Harbor Statement ,[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Scott Thomas Director of Partnerships ExactTarget [email_address]
Email Marketing Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Basics of Email Creation – A Checklist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tips for More Effective Subject Lines ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Basics of Email Creation – A Checklist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Design with the Preview Pane in Mind ,[object Object],[object Object],Before Redesign After Redesign Expanded Version
The Basics of Email Creation – A Checklist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Email Marketing Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
B2B Example - The eMarketer Daily ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
B2C Example - Home Depot Online ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Email Marketing Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Email Deliverability Facts 20% 54% Percent of Legitimate Messages that Get Filtered Source: Pivotal Veracity Percent of U.S. Consumers that Use a Spam Filter Source: Forrester Research
How to Improve Deliverability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CAN-SPAM Act of 2003 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Example of a SPAM Compliant email: 1 – Proper Header Information 2 – Clear and Precise Subject Line 3 – Clear Opt-out Mechanism 4 – Valid Physical Postal Address
“SPAMMY” Words and Phrases to Avoid ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stay Informed! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Josh Feinberg VP, Product Management VerticalResponse [email_address]
List Building & Performance Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Like Rome, quality lists aren’t built in a day ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your List and Your Reputation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
List Building “Best Practices” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Strategies for List Growth ,[object Object],[object Object],[object Object],[object Object]
Marketing Strategies for List Growth (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
List Performance Metrics ,[object Object],[object Object],[object Object],[object Object]
List Performance Metrics (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Quick Summary ,[object Object],[object Object],[object Object],[object Object]
Rasmus Mencke Senior Product Manager salesforce.com [email_address]
Session Feedback Let us know how we’re doing! ,[object Object],[object Object],[object Object],[object Object],[object Object],We strive to improve, t hank you for filling out our survey. ,[object Object],[object Object]
Q & A

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M B F009 Patel 091907

  • 1. Marketing I: Building the Funnel Ashish Patel, salesforce.com Scott Thomas, ExactTarget, Inc. Josh Feinberg, VerticalResponse Rasmus Mencke, salesforce.com List Building and Email Marketing
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  • 4. Scott Thomas Director of Partnerships ExactTarget [email_address]
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  • 15. Email Deliverability Facts 20% 54% Percent of Legitimate Messages that Get Filtered Source: Pivotal Veracity Percent of U.S. Consumers that Use a Spam Filter Source: Forrester Research
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  • 18. Example of a SPAM Compliant email: 1 – Proper Header Information 2 – Clear and Precise Subject Line 3 – Clear Opt-out Mechanism 4 – Valid Physical Postal Address
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  • 21. Josh Feinberg VP, Product Management VerticalResponse [email_address]
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  • 31. Rasmus Mencke Senior Product Manager salesforce.com [email_address]
  • 32.
  • 33. Q & A

Notas do Editor

  1. Hello everyone, Welcome to the List Building and Email Marketing Session. Today we a session filled a range of topics from Email Marketing Best Practices to maintaining your distribution lists. For the presentation, we have Scott Thomas (Director of Partnerships) from ExactTarget, Josh Feinberg (VP of Product Management), and Rasmus Mencke (Senior Product Manager) from salesforce.com.