Presentation of what the target audience will be for BTB branding efforts.

1. Branding
Audience
Beyond the Bell Marketing Group

3. Vendors
• Who work with the District
• Who sell products/services of
interest to employees
• Who sell products/services of
interest to families
• Who sell products/services of
interests to students
Grant Making Organizations
• California
• Education/Extended Day
• Community

4. Families
• Build attendance in programs
• Build community awareness of
after school programs
• Build awareness of variety of
programming offered by
Beyond the Bell

5. Politicians
• School board members
• Local city, county, state, and
federally elected offices
Governmental groups
• Libraries
• Police
Employees
• School police
• Schools
• District Offices
Community groups
• Para Los Ninos
• LAEP

7. Photo Credits
All pictures used fall under Creative Commons licensing
• Sponsors: cc licensed ( BY NC SA ) flickr photo by K. L.:
http://flickr.com/photos/kolix/2771340860/
• Families: cc licensed ( BY NC ND ) flickr photo by Lynn:
http://flickr.com/photos/apophysis_rocks/1287244397/
• Sponsors: cc licensed ( BY ) flickr photo by 1000heads:
http://flickr.com/photos/1000heads/6828268440/