Mass Media and Economic Development

2. WHAT IS MASS
COMMUNICATION ?
 Mass communication is the study of how
individuals and entities relay information
through mass media to large segments of
the population at the same time.
 It is usually understood to relate
to newspaper, magazine,
and book publishing, as well
as radio, television and film, as these
mediums are used for disseminating
information, news and advertising.

3. Different Types of Mass Media
 Newspapers
 Magazines
 Advertisements
 Handbills or Flyers
 Billboards
 Books
 Television
 Radio
 Internet

4. WHAT IS ECONOMIC
DEVELOPMENT ?
 Economic development is the sustained, concerted
actions of policy makers and communities that
promote the standard of living and economic
health of a specific area.
 Economic development can also be referred to as
the quantitative and qualitative changes in the
economy.
 Such actions can involve multiple areas including
development of human capital, critical infrastructure,
regional competitiveness, environmental
sustainability, social inclusion, health, safety, literacy,
and other initiatives

5. Most Followed Mass Media in
Industrial Development
 Movies
 Newspaper
 Television
 Radio

6. How a movie affects ?
 A movie’s victory or failure affects a
individual’s or a group of people’s (a
corporate) economic status.
 Eg: The movie ‘AVATAR’ turned out to
be a great hit and hence getting a huge
turnover of $2,787,965,087
(Economically raising the status of the
contributors.)

7. Dhangal
 Total collection: 1,979 crores in world wide
(all languages)
 Budget+P&A: 90 crores
 Profit/Loss: 1,889 crores profit

8. Baahubali-1 Telugu Movie
 Total collection: 1,725 crores (word wide
all languages)
 Budget+P&A: 250 crores
 Profit/Loss: 1,475 crores profit

9. Movie and economy

10. Role of Newspaper:
 New bills passed by the government can
be learned by the citizens.
 Citizens of society get to know of their
rights and exercise in the right the
manner.
 The transparency of government can be
enjoyed by the citizens through
Newspaper writings and other mass
media.

14. Role of Television

16. Role of radio

17. Advertisement
 Advertising in business is a form
of marketing communication used to
encourage, persuade, or manipulate
an audience (viewers, readers or listeners;
sometimes a specific group) to take or
continue to take some action.
 Most commonly, the desired result is to
drive consumer behavior with respect to a
commercial offering, although political and
ideological advertising is also common.

18. How Ads affect the economy ?
 In case of NGOs advertising helps in
gathering more supporters to help the
needy.
 Advertisements regarding Insurance and
Bank.
 Ads regarding “Save the Resources”.
 Campaigns are also similar to Ads .

19. Advertisement revenues

20. conclusion
 Over exaggeration of concepts lead to
negative effect on the economy.
 Certain media being biased towards a
particular industry it affects the other
industry.
 Some times Mass media leads to “MOB
MENTALITY”.