1. Dorothy Dang
SEO & Digital Marketing Strategist
〉Client List
〉Professional Tools
Google Analytics
Google Search Console
Google Tag Manager
Google Adwords
Structure Data Testing Tool
MOZ Pro
SEMRush
Call Tracking
Umbraco, WordPress, and client CMSs
Microsoft Office and iWork
PC and Mac User
EMAIL
dangdorothy@gmail.com
PHONE
(714) 675-8676
WEBSITE
linkedin.com/in/dangdorothy
〉Work Experience
SEO STRATEGIST
〉Education
BUSINESS ADMINISTRATION | MARKETING
California State University, FullertonSpring 2015
Bachelor of Arts
July 2016 - Jan 2017
Rhythm
SEO:
• Implemented SEO strategies that revolve around client business goals
• Keyword research and mapping, tracking, and analysis to support content, URL,
and meta data strategy
• Optimized and implemented Schema markup, open graph, and call tracking
• Implementing Google Tag Manager for tracking and analytic reporting
INTERNET MARKETING SPECIALIST
May 2015 - June 2016
Neilson Marketing
Services
• Researched keywords, A/B testing, on-page optimization, and call-to-action
strategies to grow traffic and leads for 50+ client sites
• Utilized and executed Google Adwords for PPC (Pay Per Click) campaigns on
internal and client websites
• Utilized Google Analytics and Ahrefs to review client data and traffic to create
reports based on monthly trends
SEARCH MARKETING ASSOCIATE
May 2014 - May 2015
Neilson Marketing
Services
• Worked with Campaign Marketing Manager to optimize and implement SEO
strategies
• Updated and QC'd client sites, landing pages, and WordPress blogs
• Ability to wear multiple hats and adapt quickly during transition periods
Reporting and Research:
• Created client monthly reports, SEO audits for new clients, and business
development pitches for prospects utilizing tools such as Google Analytics, Search
Console (aka Webmaster Tools), MOZ Pro, SEMRush, and Keynote
• Analyzed MOM, YOY, and YTD data to measure realistic and relevant KPI's and
build recommendations and strategies for ongoing efforts
• Read and researched blogs such as Google Webmaster Central Blog, Search
Engine Journal, MOZ Blog, MailChimp, Medium Daily Digest, and /r/bigseo
Client and Internal Meetings:
• Met with clients to review end of the month analytic (EOMA) reports
• Identified business goals during meetings to create strategies to apply in order to
achieve goals and increase ROI through conversions
• Presented successes, opportunities, strengths and weaknesses, efforts, and
recommendations based on analysis and addressed questions, concerns, or
comments from clients based on EOMA report
• Presented new tools and strategies to different departments to educate and
create potential opportunities for clients