1. Online Marketing & PR Strategy Plan 1 of 22
Doral Peoples and Chris Lindbak
Online Marketing & PR Strategy Plan
for
Iggy Azalea
http://www.amwaycenter.com/events/detail/iggy-­‐azalea
Iggyazalea.com

2. Online
Marketing
&
PR
Strategy
Plan
Page
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Doral
Peoples
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Lindbak
Doral
Peoples
&
Chris
Lindbak
Created
By:
Doral
Peoples
&
Chris
Lindbak
Created
On:
April-­‐28-­‐2015
Phone:
912-­‐704-­‐1985
Table
of
Contents
1.
Executive
Summary
.....................................................................................................................................
3
2.
Brand/Artist
Profile
and
Buyer/Fan
Descriptions
........................................................................................
#
2.1
Brand
or
Artist
Profile
....................................................................................................................................
#
2.1.1
Brand
or
Artist
Description
....................................................................................................................
#
2.1.2
Brand
or
Artist
Positioning
Statement
...................................................................................................
#
2.1.3
Look
and
Feel:
Logo
and
Tag
Line
..........................................................................................................
#
2.1.4
Voice:
Key
Messages
and
Tone
of
Voice
................................................................................................
#
2.2
Buyer
or
Fan
Personas
...................................................................................................................................
#
2.2.1
Buyer
or
Fan
Description
.......................................................................................................................
#
2.2.2
Needs
Fulfilled/Problems
Solved
...........................................................................................................
#

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Marketing
&
PR
Strategy
Plan
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Doral
Peoples
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Lindbak
Doral
Peoples
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Chris
Lindbak
2.2.3
Buyer/Fan
Community
..........................................................................................................................
#
3.
Competitive
Analysis
..................................................................................................................................
#
4.
Challenge
to
be
Solved
...............................................................................................................................
#
4.1
Challenge
Description
....................................................................................................................................
#
4.2
Desired
Outcomes
or
Actions
........................................................................................................................
#
4.3
Engagement
Action
Plan
................................................................................................................................
#
5.
Content
Publishing
Plan
..............................................................................................................................
#
5.1
Brand/Artist
Key
Messages
............................................................................................................................
#
5.2
Content
Strategy
............................................................................................................................................
#
5.3
Keyword
Phrases
............................................................................................................................................
#
6.
Owned,
Paid,
and
Earned
Media
.................................................................................................................
#
6.1
Distribution
Strategy
......................................................................................................................................
#
6.2
Marketing
Tactics
...........................................................................................................................................
#
7.
References
and
Appendices
........................................................................................................................
#
References
...........................................................................................................................................................
#
Appendix
1:
News
Release
&
Electronic
Press
Kit
Plan
........................................................................................
#
Appendix
2:
Social
Media
&
Publicity
Editorial
Calendar
.....................................................................................
#

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Marketing
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PR
Strategy
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Peoples
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1.
Executive
Summary
On October 18, 2015 the Amway Center will be hosting the Iggy Azalea concert brought to you by Livenation.
The goal of this marketing plan is to sell out the concert. We plan on using paid media such as TV and radio
commercials, billboard ads, cross branding with fashion stores in malls, transit systems etc. We plan on using
earned media tactics such as fan giveaways, paid entry contest, charity ticket compensations etc. Our owned
media tactics will include the use of our social media platforms as well as our websites. It has been proven that
using social media and paid advertising gets consumers engaged more than any other type of advertising.
Using these paid, owned and earned media tactics, we will give Iggy Azaleas fans different types of
incentives that will ultimately drive them into purchasing tickets to the concert. After effectively carrying out this
marketing campaign we anticipate that the Great Escape tour at the Amway Center will be one of Iggy Azaleas
top concerts in regards to the tickets sells and fan feedback from the concerts.

5. Online
Marketing
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PR
Strategy
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Doral
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2.
Brand/Artist
Profile
&
Buyer/Fan
Descriptions
2.1
Brand
or
Artist
Profile
2.1.1
Brand
or
Artist
Description
Iggy
Azaela
is
an
International
female
Pop/Rap
Artist.
Coming
from
Australian
roots
in
Sydney,
she
has
since
made
the
USA
her
home
base.
Iggy
has
the
mass
appeal
of
a
global
superstar,
but
charmed
with
the
talents
of
some
Hip-­‐Hops
greatest
artist.
2.1.2
Brand
or
Artist
Positioning
Statement
For
those
fans
that
adore
female
pop
artist
with
a
provocative
image
and
intense
lyricism,
Iggy
Azaela
will
deliver
a
prolific
and
creative
performance
of
her
Great
Escape
Tour
Live
at
the
Amway
arena
October
18!
Fans
will
be
able
to
experience
an
inspiring
and
ground
breaking
performance
from
Iggy
on
her
first
world
arena
tour!
2.1.3
Look
and
Feel:
Logo
and
Tag
Line
http://logos.wikia.com/wiki/Iggy_Azalea
http://logos.wikia.com/wiki/Iggy_Azalea
Her
most
popular
tag
lines
include
“I.G.G.Y.”,
“Who
dat”
and
“I’m
so
fancy”.

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2.1.4
Voice:
Key
Messages
and
Tone
of
Voice
Iggy’s
natural
characteristics
are
what
sets
her
apart
from
other
competitors.
The
tone
she
projects
is
self-­‐loving
&
rebellious.
There
isn’t
a
large
variety
of
competition
for
an
artist
of
caliber
besides
other
respected
female
rappers
like
Nicki
Minaj,
Lil
Kim
and
Missy
Elliot.
We
should
focus
on
her
unique
lyricism,
ability
to
push
the
envelope
of
taboo
topics
and
trend
setting
capabilities.
A
message
we
could
project
is
one
of
overcoming
obstacles
and
limitations
while
remaining
true
to
oneself;
the
opposite
of
basic.
2.2
Buyer
or
Fan
Personas
2.2.1
Buyer
or
Fan
Description
1. Fans
of
Hip
Hop
and
Pop
culture
music
and
live
concerts,
young-­‐middle
aged,
technologically
connected,
low-­‐income,
middle
to
lower
class:
Jasmine
Watson
is
a
13
year
female
middle
school
student.
She
attends
Allure
Dance
Studio
in
Orlando,
Fl.
Jasmine
is
a
aspiring
dance
choreographer
who
has
always
enjoyed
dancing
and
attending
live
Hip
Hop
&
Pop
music
concerts.
Jasmine
was
first
introduced
to
Pop
music
around
the
age
of
9
when
her
mother
bought
her
a
customized
Hits
Clips
mp3
player
loaded
with
Brittney
Spears
for
Christmas.
After
growing
up
listening
to
Brittney
Spears
music
and
watching
her
music
videos
filled
with
great
music
and
crazy
dance
moves
she
then
realized
she
had
a
love
for
the
Pop
Culture
movement.
At
the
Arts
&
Visual
Institution
Jasmine
seen
a
group
of
choreographers
imitating
these
fancy
dance
moves
that
happened
to
actually
be
the
very
same
dance
moves
used
in
Iggy
Azalea’s
video
“Im
So
Fancy”.
She
loved
the
dance
moves
so
much
that
she
grew
madly
interested
into
Iggy
Azalea
and
was
eager
to
see
these
dance
moves
live.
Tonya
is
a
17
year
old
female
student
in
High
School
getting
ready
to
graduate.
She
attends
Seminole
High
School
located
in
Sanford,
FL.
Tonya
is
a
Hip
Hop
&
Pop
music
lover,
and
has
been
around
the
culture
for
a
long
time.
Tonya
seen
her
first
live
musical
performance
when
her
High
School
friend
Tia’s
father
threw
her
a
sweet
16
party,
and
had
Niki
Minaj
come
perform.
After
seeing
Niki
Minaj
live
Tonya
actually
wants
to
be
a
female
rapper
one
day
herself,
so
she
is
now
working
on
her
first
music
project
titled
‘Tonya
World”.
Tonya
is
a
premium
music
subscriber
on
Spotify
and
all
she
listens
to
is
female
Hip
Hop
artists
such
as
Missy
Elliot,
Lil
Kim,
Niki
Minaj
etc.
show.
It
was
there
on
Spotify
where
she
discovered
Iggy
Azalea
and
then
fell
in
love
with
her
music
as
well.
Dave
is
a
30
year
old
college
student
who
is
currently
enrolled
into
Full
Sail
University
in
Orlando,
FL.
Dave
is
majoring
in
film
production
and
has
been
working
with
video
cameras
for
a
long
time.
Dave
has
worked
at
a
majority
of
all
of
the
Hip
Hop
venues
in
the
area
recording
promotional
demo
reels

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for
different
venues.
Dave
is
currently
shooting
local
music
videos
for
Hip
Hop
artists
and
he
enjoys
putting
together
behind
the
scenes
footage
of
his
music
videos
to
showcase
his
talent
for
future
potential
clients.
Dave
did
some
exclusive
video
work
for
Katy
Perry
while
she
was
in
town
at
the
radio
station
doing
an
interview
for
her
latest
concert.
While
at
the
radio
station
working
for
Katy
Perry,
Dave
stumbled
across
a
promotional
flyer
stating
that
Iggy
Azalea
would
be
in
town
for
an
upcoming
concert.
Dave’s
girlfriend
Tammy
is
in
love
with
Iggy
Azalea
and
he
knew
this
concert
would
be
a
perfect
birthday
present
for
her
as
well
as
a
great
opportunity
to
try
to
showcase
some
more
of
his
talent,
only
this
time
hoping
to
showcase
his
talent
to
Iggy
and
her
management.
2.2.2
Needs
Fulfilled/Problems
Solved
For
those
fans
that
tire
of
the
typical
female
Hip-­‐Hop
artist
who
either
may
be
too
hardcore
or
salacious,
Iggy
is
at
the
centerfold
of
giving
the
audience
a
balance
between
both
worlds.
Fans
will
enjoy
seeing
her
perform
in
her
first
national
arena
tour.
2.2.3
Buyer/Fan
Community
These
fans
typically
gather
on
social
media
platforms
such
as
Twitter,
Instagram
and
Facebook.
Most
of
the
major
artists
in
these
genres
are
connecting
with
their
fan
base
on
a
regular
basis.
A
majority
of
these
fans
are
still
in
school
and
are
just
now
finishing
school.
School
sporting
events,
homecomings
and
dances/proms
are
places
where
these
fans
can
be
found
as
well.
Some
fans
connect
with
her
through
magazines
like
XXL,
Billboard
and
Cosmopolitan.

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7.
References
and
Appendices
References
Logopedia. (2014). Iggy Azalea - Logopedia, the logo and branding site. Retrieved from
http://logos.wikia.com/wiki/Iggy_Azalea
3.
Competitive
Analysis
Iggy
Azalea
Taylor
Swift
Madonna
Web
Address
Iggyazaela.com
Taylorswift.com
Madonna.com
Keywords/Keyword
Research
Top
Keyword(s)/
Key
Phrases
Used
on
Site’s
Homepage
Iggy Azalea, The New
Classic, Fancy, The
Great Escape Tour
Taylor Swift, 1989
Album, Blank Space,
Shake It Off
Madonna, Like A
Prayer, Like A Virgin,
Rebel Heart
Website
Design/Usability
Overall
Look
and
Feel
of
the
Site
(Ease
of
navigation,
aesthetics,
appropriateness
for
the
audience)
The site is very
modern in its layout.
But with pictures/icons
of Iggy and her
videos/music being
very tightly cluttered
throughout the home
page doesn’t give you
much direction as to
what you’re looking at
unless you scroll over
each icon/picture.
Very simplistic.
Definitely Appealing
and appropriate to die-
hard Taylor swift fans.
Easy to navigate and
understand what your
looking at and clicking
on. Its color schemes
and aesthetics are
mutually fitting for her
brand.
Pretty straightforward
and minimal in its
design. Definitely
appropriate for
Madonna’s fans and
audience. Most of the
icons/links to click on
are easy to navigate and
understand, as they are
mostly links to engage
with Madonna and her
brand. Look and feel
has much appeal to her

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brand and what we
know her as.
Use
of
Graphics
(How
much
is
used
and
how
often)
Many graphics are
displayed, a little too
much and tightly
spaced.
There are graphics on
the site, but they are
used very effectively
and not to add depth to
the site.
Graphics are used to a
minimal on this site,
and are there to give u a
preview as to what the
link is going to bring
you to.
Appropriate
for
Intended
Audience
Yes, but once they
spend a little time on
the site it will make
them annoyed by the
clutter.
Yes, it appears to be a
very personal site
dedicated specifically
her fans
It is very appropriate
for her audience. Not
too much going on and
simple to navigate
through.
Good
Use
of
Page
Space
(Void
of
clutter
and
white
space)
Doesn’t use its space
wisely, very much
cluttered with
graphics.
Very good use of space,
and all spaces are either
filled with a nice
aesthetic color and
graphics of Taylor’s
brand.
The page space is used
very efficiently and
straightforward.
Clear
Messaging
(Consider
all
messaging
used
throughout
site)
The top links are clear,
but the page space is
not. Very confusing.
The entire web page is
clear, throughout each
link you click on
Soon as you get to her
site, everything is laid
simple and
understandable. There
is not much searching
you have to do, to find
what you looking for.
Clear
Calls
To
Action
Yes links for social
media, music, and all
other platforms are
clear.
All links are clear and
straightforward. Links
to music, merchandise,
and touring are in plain
sight and easy to follow
through
Yes links for music,
touring and newsletters
are clear for audience
follow through.
Content
Informative
(How
or
how
not?)
Does not include a
BIO of Iggy, but does
inform her audience
about her latest videos
Yes very informative,
about me links, store
links, tour dates, and
links to buy music are
Though there isn’t a
about me page/bio,
because of Madonna
global appeal and iconic
status. There is much

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and guest appearances.
in plain view.
information on her fan
club, latest news,
newsletters and store
links.
Appropriate
Because she is fairly
new artist, it does
match with her brand
because she is still up
& coming.
Yes very approritate for
her fanbase, who wish
to know everything
going on with Taylor
Approritate for those
who may or may not
Madonna but have
heard of her, can easily
find information on her
latest track record.
Reflects
Keywords
Some are there, but
because of the
cluttered space needs
improvement.
Reflects keywords
Does reflect keywords
and Madonna’s huge
and loyal fan base.
Legible
Font
Some what
Yes
Yes
SEO
Number
of
Pages
Indexed
(Site:xxx)
115
2,510,000
3,880
Current
Google
Page
Rank
#5
#1
#1
Other
E-­‐mail
Marketing
Features
(is
there
a
newsletter
or
way
for
to
capture
e-­‐
mail
addresses?)
Yes (email icon)
Yes
Yes (listed several
times)
Personalization
or
Customization
Features
(Accounts
or
ability
to
customize
website?)
No
No
No
Web
Store
(Does
a
web
store
Yes
Yes
Yes

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exist?)
News
or
Press
Room
(Does
a
newsroom
or
pressroom
exist?)
news updates
news
newsletter
Social
Media
Badges
(Are
links
to
social
media
displayed
on
the
website?)
Yes
Yes
Yes
Other
Significant
Website
Features
New videos and latest
press appearances are
shown in great
numbers on homepage
Latest news and huge
icon to buy new album
are first things you
notice.
Innovative approach to
connecting with her
through social media,
email, etc. By not just
having links, but
icons/pictures
describing what you
could do on this
particular link. (calls to
action)
Other
Marketing
Tactics
Social
Media
Pages
(What
social
media
pages
exist?)
Email, instagram,
soundcloud, twitter,
facebook, youtube,
google+
Email, Twitter,
Facebook, Youtube,
Instagram, Itunes,
Tumblr.
Instagram, snapchat,
mobileroadie, twitter,
facebook, youtbe,
google+,flickr,
Use
of
Viral
Marketing
Mechanisms
(What
viral
marketing
can
you
find?)
Vine clips, youtube,
soundcloud, facebook,
twitter, word of mouth
and blogs.
Blogs, vines, twitter,
facebook, soundcloud,
youtube videos, word of
mouth.
Vine clips, youtube,
soundcloud, facebook,
twitter, word of mouth,
blogs.
Competitive
Rating
Use
Your
Own
Rating
Scheme
(Based
on
your
own
rating
scheme,
rank
each
and
explain
3
1
2

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your
reasoning.)
4.
Challenge
to
be
Solved
4.1
Challenge
Description
Filling
all
the
seats
and
suites
at
The
Amway
Center
Generate
buzz
in
the
greater
Orlando
area
centered
around
the
show
Affordability
of
tickets
to
the
target
market
students
Connecting
frequently
with
the
fan
base
Broadening
fan
base
4.2
Desired
Outcomes
or
Actions
Fans
enjoy
the
live
Iggy
Azalea
Experience.
Give
fans
and
buyers
an
opportunity
to
meet
Iggy.
Get
fans
to
donate
to
Chime
For
Change.
Get
student
fan
base
excited
about
getting
tickets
for
good
grades.
Get
older
demographic
involved.
4.3
Engagement
Action
Plan
Action
Steps
Planned
Reason
Anticipated
Results
Various
discounts
and
giveaways
Getting seats and suites filled
Increase the amount of ticket
sales by 50%
Paid advertising
(commercials, billboards and
ads)
Generate buzz in the greater
Orlando area
Increase
awareness
to
Iggy
and
Amway
by
75%
Student discounts
Affordability of tickets
Sell more tickets to students by
20%
7.
References
and
Appendices

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References
Universal. (2015). Iggy Azalea. Retrieved April 2015, from iggyazalea.com/
Live Nation Entertainment. (2015). Madonna.com > Home. Retrieved April 2015, from http://madonna.com
Taylor Swift. (2015). Taylor Swift. Retrieved April 2015, from taylorswift.com
5.
Content
Publishing
Plan
5.1
Brand/Artist
Key
Messages
Iggy
is
a
hip-­‐hop
superstar
who
wants
to
give
her
fans
a
“Great
Escape”
with
her
first
mega
arena
tour.
She
will
be
providing
an
“escape”
from
the
worries
and
stresses
of
life
with
an
elaborate
showcase
of
her
unique
lyricism
and
on
stage
antics.
5.2
Content
Strategy
The
use
of
social
media
is
the
first
content
distributor
for
the
target
fan
base.
Transit
systems
such
as
taxis,
busses,
trains,
billboards
and
airlines
will
be
targeted
for
the
physical
traffic
appealing
to
the
escape
aspect.
The
third
distribution
tactic
would
be
to
target
schools,
malls,
restaurants
and
hair
salons.
5.3
Keyword
Phrases
Keyword
Phrases Reason
for
Selection
#GreatEscapeTour
The Great Escape is the tour name.
#IggyTickets Fancy is her song. Orlando is the city she plays in.

14. Online
Marketing
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#GreatEscapeTickets The Great Escape is the tour. People will be looking for
tickets for the show.
#IggyAmway Ties in both Iggy Azalea and The Amway Center.
#AmwayConcert It shows all of Amway’s upcoming shows.

15. Online
Marketing
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PR
Strategy
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Doral
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6.
Owned,
Paid,
and
Earned
Media
6.1
Distribution
Strategy
For
the
owned
media,
we
will
be
using
social
media
platforms
and
fan
sites
to
build
and
engage
with
her
fanbase
and
bring
awareness
of
the
upcoming
tour.
The
paid
media
portion
will
include
radio
and
T.V.
commercials,
billboards,
cross
branding
with
malls
and
transit
companies
and
local
convenience
stores.
For
owned
media,
we
will
target
twitter,
pinterest,
facebook
and
instagram
for
ticket
giveaways
and
contests.
6.2
Marketing
Tactics
Marketing
Tactic Platform
Timing
Anticipated
Results
Type
Ads on billboards Clear
Chanel
Two
Months
In heavy traffic, people will notice the Great
Escape Tour billboard.
Paid
Sun rail ads Sun Rail
Transit
Two
Months
People that have to wait at train stops. When
the train passes hundreds of people will see
the ad daily.
Paid
Fan appreciation
spotlight
#IggyFans
Facebook
ASAP Fans will flood Iggy’s profile page to get a
chance to be recognized by her. It would
build engagement by her fan base.
Earned
and or
owned
Chime For Change
Charity ticket price
comp
#ChimeForChange
Stores and
Online
Two
Months
It would build Iggy’s credibility and shows a
positive social responsibility.
Earned
Australian Vacation
Giveaway
#GreatEscapePackage
T.V. and
online
Three
Months
Fans will create a buzz about going on a
great escape vacation with Iggy Azalea.
Owned
and Paid
20 Good students get
V.I.P. tickets
Online and
Physical
ASAP It will inspire students to get better grades
and get their parents involved.
Earned
and
Owned
#FancyFootwork Instagram ASAP People send in pics of their fanciest attire,
with ticket pic, to rate in order for a chance
to be in a music video.
Earned
and
Owned

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Video based freestyle
contest
#FreestyleContest
Youtube ASAP Ticket holding freestylers will send a short
video of their rhymes to get a chance to
showcase a freestyle at the concert.
Earned
and
Owned
Twitter Retweets Twitter Every day Build fans and establish new followers Earned
Cross Branding All forms ASAP Get fans to make purchases through different
stores to build a grass roots following.
Paid and
Owned
Amway bus and taxi
ads with
interchangeable event
magnets
Physical ASAP Making a cost efficient ad that will be seen
by hundreds of people daily.
Paid
Eat a fancy meal with
Iggy
#EatinWithIggy
Twitter ASAP Get people to take pics of a fancy meal and
ticket stub to enter for a chance eat with
Iggy.
Earned
Cross walk escape
buttons
Physical Now Make people look twice at the crosswalk
buttons and notice the Iggy ad.
Paid
Iggy’s face on Fancy
Ketchup packets
@Mcdonalds
Physical Two
Months
Catch peoples eye with humor and get them
involved in the upcoming tour.
Paid

17. Online
Marketing
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Doral
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7.
References
and
Appendices
References
Christgau,
R.
(2014,
September
16).
Robert
Christgau:
Iggy
Azalea's
'New
Classic'
Is
Plenty
Authentic
-­‐-­‐
and
Damn
Good
to
Boot
|
Billboard.
Retrieved
from
http://www.billboard.com/articles/columns/pop-­‐
shop/6251555/robert-­‐christgau-­‐iggy-­‐azaleas-­‐new-­‐classic-­‐is-­‐plenty-­‐authentic-­‐and
Live
Nation
Entertainment.
(2015).
Madonna.com
>
Home.
Retrieved
April
2015,
from
http://madonna.com
Taylor
Swift.
(2015).
Taylor
Swift
.
Retrieved
April
2015,
from
taylorswift.com
Universal.
(2015).
Iggy
Azalea.
Retrieved
April
2015,
from
iggyazalea.com/
Appendices
Appendix
1:
News
Release
&
Electronic
Press
Kit
Plan
Appendix
2:
Social
Media
&
Publicity
Editorial
Calendar

18. Online
Marketing
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Doral
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FOR
IMMEDIATE
RELEASE
Contact:
Chris
and
Doral
Promotion
team
555-­‐7469
Iggy
Azalea
Escaping
to
Orlando
Orlando,
FL,
APR-­‐25-­‐2015
–
Iggy
Azelea’s
Great
Escape
Tour
is
coming
to
Orlando’s
Amway
Center
on
October
18
2015
with
Nick
Jonas
as
the
opening
act.
This
is
Iggy’s
first
major
arena
tour
in
support
of
her
debut
studio
album
“The
New
Classic”.
She
will
be
preforming
all
of
her
top
hits
like
“fancy”
and
Black
Widow”
along
with
hits
such
as
“Trouble
feat
Jennifer
Hudson”
and
“Mediocre
feat
T.I.”.
As
far
as
her
new
album
goes
“This
is
something
she
wants
us
to
remember”
stated
by
Billboard
writer,
Robert
Christgau.
For
more
information
about
Iggy
Azalea,
please
visit
Iggyazelea.com.
###
(This
signifies
that
the
release
is
over,
everything
above
is
ready
for
print.
Delete
this
explanation
and
leave
only
the
hashtags.)
Electronic
Press
Kit
Plan
CONTACT
INFORMATION:

19. Online
Marketing
&
PR
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Client
Contact
Contact
Name
-­‐Doral
Peoples
Phone
#
314-­‐312-­‐9463
E-­‐mail
Dpeoples@fullsail.edu
Contact
Name
Chris
Lindbak
Phone
912-­‐704-­‐1985
Email
Priceless.crisis@myself.com
RELEVANT
LINKS
AND
RESOURCES:
http://iggyazalea.com/splash.html
http://www.amwaycenter.com/
http://www.livenation.com/
http://www.ticketmaster.com/section?tm_link=tm_homeA_logo
PRE-­‐APPROVED
QUOTES
FROM
ARTIST,
CORPORATE
EXECUTIVES,
FANS,
CUSTOMERS,
ANALYSTS,
AND/OR
PARTNERS:
“Iggy
has
a
place
in
HipHop…Her
place”
-­‐Lupe
Fiasco
“HipHop
is
global
now…It
doesn’t
matter
if
you’re
white
or
black…Thanks
for
contributing
&
spreading
our
culture
positively”
–Will.i.am
KEYWORDS
FOCUS:
Iggy
Azelea
Concert
Great
Escape
Tour
Iggy
Azealea
News
Iggy
Azalea
Orlando
Amway
Shows
MULTIMEDIA
RESOURCES:

20. Online
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The
Great
Escape
Tour
flyers
Social
Media
Pages
Newspaper
Ads
Email
Blasts
Promotional
Street
Team
SOCIAL
TAGS
AND
LINKS:
Create
a
list
of
links
to
social
sites
that
the
brand
or
artist
is
on.
These
would
be
provided
as
quick
links
for
resource
to
someone
wanting
to
write
a
story
or
include
your
information
on
their
own
site.
Iggy
Azelea
Website
–
Iggyazelea.com
Twitter
Page
-­‐
https://twitter.com/iggyazalea
Facebook
-­‐
https://www.facebook.com/iggyazalea?fref=ts
Music
Charts
–
Billboard.com

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SOCIAL
MEDIA
&
PUBLICITY
EDITORIAL
CALENDAR
Twitter
and
Facebook
posts
will
be
daily.
Instagram
posts
will
be
every
other
day.
Youtube
information
will
be
released
every
Friday.

22. Online
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