1. Advanced Keyword Research

2. Generate Seed Lists & Categories
Phase #1

3. Step 1: Learn About the Industry
● sales presentations
● business plan
● marketing plan
● trade magazines
● real customers

4. Create surveys for visitors
kissinsights.com

5. Step 2:
Expand on
The Ideas
You've
Acquired

6. Popularly Searched Phrases
Add to your list

7. Use Broad Match for Ideas
Drop your list in here
adwords.google.com/keywordtool

8. Exact Match to Find Highest Demand
adwords.google.com/keywordtool

9. Filter Relevant Keywords
keep filtered keywords in a seperate sheet

10. Step 3: Investigate What's Working
Put these back in your main list too
http://sroi.us/investigate

11. Look for Insights
http://sroi.us/investigate

12. Any Opprotunities?
High search volume + Medium Ranking = Opportunity!

13. Finished Product (so far)

14. Create Sub Categorization
Phase #2

15. More Research!
● Demographics
● Interests and Reading Levels
● Research Cycle
● Searcher/ Keyword Intent
● Seasonality
● Up/ Down Trending

16. Step 1: Demographics
Average of all Age Groups
advertising.microsoft.com/search-advertising/advertising-intelligence

17. http://clues.yahoo.com/analysis

18. Step 2: Interests
https://www.google.com/adplanner/#audienceSearch

19. https://www.google.com/adplanner/#audienceSearch

20. Step 3: Reading Levels

21. Step 4: Seasonality & Trending
online accounting software
accounting software
http://sroi.us/insights

22. Step 5: Customer Research Cycles
http://sroi.us/zero

23. Step 6: Keyword/ Searcher Intent
● Navigational - the intent of surfing directly to a specific
website
● Informational - the information itself is the goal
● Commercial - not directly transactional but they're not
purely informational either
● Transactional - Taking action by signing up, buying, etc.
● Meta - almost information, but it's more browsing/
searching information... about information
http://sroi.us/intent

24. Research Cycle + Intent = Categories

25. Test, Test, Test
Phase #3

26. Step 1: Organization is Key
● Use categories for campaigns
● Use intent for Adgroups

27. Step 2: Setup

28. Step 3: Keyword ROI
mmmmm... data

29. Choose Carefully
Phase #4

30. accounting software
Keyword Difficulty

31. Step 1: Info Arch for Head Terms

32. Step 2: Blog for the Long Tail
Use the Adwords See Search Terms Report to help choose
which variation of long tail phrases to target

33. What Else?
Can you think of something useful
to add to the process?
FREE PRIZE! ...http://sroi.us/75