A presentation for Techlahoma that covers the basics of design patterns and then goes in depth on dark patterns and how they are used to manipulate users.
4. About Me
• Dodzi (DOUGH-jee)
• Techlahoma – Volunteer
• Interaction Design
Foundation – Local Leader
5. The Interaction
Design Foundation
• Several in-depth courses on UX
and HCI
• An international community
• Issue industry recognized
certificates per course
• All courses are free with
membership
https://ln.nexocentric.com/join-idf
6. Agenda
Learn the Basics of Design Patterns
Examine some Design Patterns
Talk about Business Goals
Design Patterns and Business Goals
Discussion
30. To understand business goals we have to
understand the channels and methods
used to make money…
31. Channels (indirect)
• Email Collection / Sign Up
• Ad Click Through Revenue / Affiliation
• Attention
• Having Empty Customer Support Channels
• Customer Peace of Mind
• Repairs and maintenance
• Warranties and Insurance
41. Discussion Rules
• Wait for the mic to speak
• When speaking make sure to say how
the dark pattern is a design pattern and
manipulates the user
• Tie this to a business goal
42. DISCLAIMER
• I have a Macbook
• I use Microsoft products
• I have an iPad and an Android Phone
• I shop at Whole Foods (sometimes)
I’m only criticizing these things for discussion
and because I am a USER myself…
43. Free Trial / Forced Enrollment (Adobe
Stock)
• Where are the
terms and
conditions?
• Will I remember to
cancel?
55. References
1. Princeton - Dark Patterns at Scale - https://bit.ly/2Fvsxt2
2. Interaction Design Foundation – Design Patterns for
Successful Software - https://bit.ly/2rnavUs
3. Nielsen Norman Group – Needy Design Patterns -
https://bit.ly/22dBv10
4. Extra Credits – How Games Condition People to Play More -
https://bit.ly/1JZdWT8
5. UX Booth – Manipulinks and Confirmshaming -
https://bit.ly/2HqjGcX
6. USNI News – US Navy Reverts Back to Physical Throttles -
https://bit.ly/2Ts0QH3
7. Vox – How Drug Companies Make You By More Medicine -
https://bit.ly/2gt8Fxl