Lead nurturing through behavior based focused content targeting, Google analytics based social and other sensors and end to end automated marketing.

1. Lead Nurturing
Targeted Audience
Digital Marketing & Sales teams
Time: 3 mins
Lead Nurturing through behaviour
based focused content targeting

2. BUSINESS PROBLEM WE
SOLVE

3. Not all leads are ready to buy TODAY: How to focus effort on
ready leads and Nurture others through targeted content
engagement ?

5. How to sense lead behavior to our mails and other contents ?
Bombarding with all types of content will make them ignore
you
1

6. One size cannot fit all. How to automatically pitch
the correct content based on the lead behaviour
Cannot be blind to
the lead behaviour.
Knowing the lead
holds the key to
successful sales
2

7. Lead behaviour changes when the lead is ripe for buying.
Do we have the mechanism to quickly sense and respond?
..But don’t risk
irritating the leads
with aggressive
Follow ups when
he/she is ripe
3

8. Guess work will not work, we need to sense the lead
readiness and respond as soon as the lead is ready
.. Keep nurturing
the lead with
targeted content
and continuously
sensing
4

9. Automatic Content Targeting ,
Google Analytics based social
and other sensors, Lead
scoring and lead nurturing

11. 11
Automated Lead Nurturing and alert when the
leads are ready
Nurturing… Please Wait Leads are ready
Ready Alert
! ! ! ! ! ! ! !
1

12. 12
Automated Lead Scoring2

13. 13
End to end Automated Marketing3

14. Behaviour based content targeting4

15. 15
HOW IT WORKS!

16. Setting up your Funnel and sorting leads has never been this simple and fast
Setup your campaigns
and behaviour to
respond
Schedule and Fire
your Campaign
Monitor the lead
progression to opportunities
And ensure bandwidth to
quickly jump when alerted
Pour your leads
in the funnel
Hot leads

17. AUTOMATIC LEAD
NURTURING
AUTOMATED
UPDATION TO CRM
AUTOMATIC LEAD
SCORING AND
UPGRADATION
INTELLIGENT
BUSINESS RULE
ENGINE
FEATURES

18. INTEGRATION WITH
CRM AND OTHER
SOURCES
END TO END
AUTOMATED
MARKETING
BEHAVIOUR BASED
CONTENT
TARGETING
360 DEGREE
CUSTOMER STORY

19. 19
Before Leadautoconvert After Leadautoconvert
Blindly targeting all the leads
Only focusing on Hot leads

20. Key Benefits
20
360 degree
visibility
50% more
lead
conversion
40-50%
reduced In
cost

21. 40% reduced
effort in lead
management
Completely
Automatic
Integrable
with SFDC
and external
systems

22. Other services
Mail extractorMail verifier

23. 23
Other Products
Focused on Making Existing Business
Processes Intelligent

24. Bizlem
Products

25. FREE
TRIAL
BUY
NOW

26. SHARELIKE
COMMENT