internet marketing communication travel industry

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internet marketing communication travel industry, the use of new media is essential for new communication strategies. How successful implement this strategy and the do's and dont's of social media

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Online Marketing Communication, a practical approach ThailandReisgids.nl Online marketing communication - ThailandReisgids.nl - case study

Objective of thispresentation “To show how online marketing communication in practice works for TRG….or not” Online marketing communication - ThailandReisgids.nl - case study

Topics Introduction ThailandReisgids Our Unique Sellingcommunicationtools Let themfindyouorfindthem… Campaignsuccess starts with the purpose Examples of ourcampaigns Socialnetworking – hype ornecessity? Future…? Online marketing communication - ThailandReisgids.nl - case study

Introduction ThailandReisgids - start Euro Leisure – Tourism management & consultancy company Thailand Tourism Master Plan (1999) TAT – NL website (2000) 100% information provider Largest Thailand information portal Benelux Online marketing communication - ThailandReisgids.nl - case study

Introduction TRG - now Repositioning: From information site to travel seller. Now: Thailand travel specialist. Selling tailor made tours, tickets, hotels, maps Online marketing communication - ThailandReisgids.nl - case study

USC’s(uniquesellingcommunicationtools) Thailand information Large database for newsletter Interaction through online forms and review forms Thailand map (offline) Cross selling possibilities Online marketing communication - ThailandReisgids.nl - case study

Let themfindyouorfindthem… Search Engine Optimization (SEO) Search Engine Advertizing (SEA) Online marketing communication - ThailandReisgids.nl - case study

Online campaigns & success Definepurpose of campaign Online success is notjust “Online” Incentives Evaluation/ measure Online marketing communication - ThailandReisgids.nl - case study

Online Campaignsuccess starts withpurpose Generate traffic to website Get content Create awareness for new product or existing product Generate conversion & sales Fill database for mailings Positioning/ branding Online marketing communication - ThailandReisgids.nl - case study

Campaign 1: Generatetraffic Online marketing communication - ThailandReisgids.nl - case study

Campaign 2: Content Online marketing communication - ThailandReisgids.nl - case study

Campaign 3: awareness Fortune cookies Online marketing communication - ThailandReisgids.nl - case study

Campaign 4: conversion & sales Online marketing communication - ThailandReisgids.nl - case study

Campaign 5: database Example Viral Marketing: Jump meenaar Thailand Online marketing communication - ThailandReisgids.nl - case study

Campaign 6: Positioning/ awareness Austrian Airlines campaign Online marketing communication - ThailandReisgids.nl - case study

Online success is notonly “online”… Create synergy between offline and online (multichannel) Make use of free publicity (surveys) Online marketing communication - ThailandReisgids.nl - case study

Socialnetworking…hype ornecessity? Could be a usable tool but: -What would you like to achieve? -How much time are you planning to spend on it? -Is the site a hype or well established network? -Right target groups for you? Twitter Online marketing communication - ThailandReisgids.nl - case study

The future…? G Google Microsoft Online marketing communication - ThailandReisgids.nl - case study

Thankyou! Geoffrey Davies Online marketing communication - ThailandReisgids.nl - case study

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internet marketing communication travel industry

1. Online Marketing Communication, a practical approach ThailandReisgids.nl Online marketing communication - ThailandReisgids.nl - case study

2. Objective of thispresentation “To show how online marketing communication in practice works for TRG….or not” Online marketing communication - ThailandReisgids.nl - case study

3. Topics Introduction ThailandReisgids Our Unique Sellingcommunicationtools Let themfindyouorfindthem… Campaignsuccess starts with the purpose Examples of ourcampaigns Socialnetworking – hype ornecessity? Future…? Online marketing communication - ThailandReisgids.nl - case study

4. Introduction ThailandReisgids - start Euro Leisure – Tourism management & consultancy company Thailand Tourism Master Plan (1999) TAT – NL website (2000) 100% information provider Largest Thailand information portal Benelux Online marketing communication - ThailandReisgids.nl - case study

5. Introduction TRG - now Repositioning: From information site to travel seller. Now: Thailand travel specialist. Selling tailor made tours, tickets, hotels, maps Online marketing communication - ThailandReisgids.nl - case study

6. USC’s(uniquesellingcommunicationtools) Thailand information Large database for newsletter Interaction through online forms and review forms Thailand map (offline) Cross selling possibilities Online marketing communication - ThailandReisgids.nl - case study

7. Let themfindyouorfindthem… Search Engine Optimization (SEO) Search Engine Advertizing (SEA) Online marketing communication - ThailandReisgids.nl - case study

8. Online campaigns & success Definepurpose of campaign Online success is notjust “Online” Incentives Evaluation/ measure Online marketing communication - ThailandReisgids.nl - case study

9. Online Campaignsuccess starts withpurpose Generate traffic to website Get content Create awareness for new product or existing product Generate conversion & sales Fill database for mailings Positioning/ branding Online marketing communication - ThailandReisgids.nl - case study

10. Campaign 1: Generatetraffic Online marketing communication - ThailandReisgids.nl - case study

11. Campaign 2: Content Online marketing communication - ThailandReisgids.nl - case study

12. Campaign 3: awareness Fortune cookies Online marketing communication - ThailandReisgids.nl - case study

13. Campaign 4: conversion & sales Online marketing communication - ThailandReisgids.nl - case study

14. Campaign 5: database Example Viral Marketing: Jump meenaar Thailand Online marketing communication - ThailandReisgids.nl - case study

15. Campaign 6: Positioning/ awareness Austrian Airlines campaign Online marketing communication - ThailandReisgids.nl - case study

16. Online success is notonly “online”… Create synergy between offline and online (multichannel) Make use of free publicity (surveys) Online marketing communication - ThailandReisgids.nl - case study

17. Socialnetworking…hype ornecessity? Could be a usable tool but: -What would you like to achieve? -How much time are you planning to spend on it? -Is the site a hype or well established network? -Right target groups for you? Twitter Online marketing communication - ThailandReisgids.nl - case study

18. The future…? G Google Microsoft Online marketing communication - ThailandReisgids.nl - case study

19. Thankyou! Geoffrey Davies Online marketing communication - ThailandReisgids.nl - case study

internet marketing communication travel industry

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