Tweede presentatie MCV team HAN

1. Communication in the digital age. Hanneke van Stokkom/ Marco Derksen 20 april 2008 Verschillende marketingmiddelen

2. Bron:E-Consultancy 2005 Communication in the digital age Welke middelen zet ik in en voor welke doelstellingen?

3. Communication in the digital age Welke middelen zet ik in en voor welke doelstellingen? Klantwaarde? Cost-per-sale (CPS) Cost-per-action (CPA) Cost-per-click (CPC) Cost-per-mille (CPM)

4. Bron: Forrester Communication in the digital age Welke middelen zet ik in en voor welke doelstellingen?

5. Communication in the digital age Campagne proces Bron: Rembrand Smit

16. Communication in the digital age Search Engine Marketing

18. Advertising Advertising Organic Communication in the digital age Search Engine Marketing

19. Communication in the digital age Search Engine Marketing:Heatmap

20. Communication in the digital age Search Engine Marketing

21. Communication in the digital age Search Engine Spiders

23. Communication in the digital age Search Engine Marketing: SEO

24. Communication in the digital age Search Engine Marketing: SEO Linkbuilding

25. Communication in the digital age Search Engine Marketing: SEO Pagerank

26. Communication in the digital age Search Engine Marketing: SEO url’s

27. Communication in the digital age Search Engine Marketing: SEO url’s

28. Communication in the digital age Search Engine Marketing: SEO url’s

29. Communication in the digital age Search Engine Marketing: SEO kruimelpad

32. Communication in the digital age Search Engine marketing: Long Tail Source: Gapingvoid.com

34. Communication in the digital age Search Engine Marketing: Content

36. Communication in the digital age Search Engine Marketing

37. Communication in the digital age Search Engine Marketing

39. Communication in the digital age Search Engine Marketing: SEA

40. Communication in the digital age Search Engine Marketing: SEA

43. Communication in the digital age Online advertising

44. Communication in the digital age Online advertising

45. Skyscrapers: Communication in the digital age Online advertising

46. Rectangles Communication in the digital age Online advertising

47. Rectangle en Pop-up Communication in the digital age Online advertising

48. Banners en buttons Communication in the digital age Online advertising

49. Communication in the digital age Mobile - Inleiding 1/2 Of human beings are ‘mobile’

50. Communication in the digital age Mobile - Inleiding Wereldwijd Meer mobiele aansluitingen dan pc’s.

51. Communication in the digital age Mobile - Inleiding 20.000.000 Mobiele telefoonaansluitingen in Nederland. Dat is 22% meer dan dat er inwoners zijn.

52. Communication in the digital age Mobile - Geschiedenis 1972 2009

53. Communication in the digital age Mobile - Geschiedenis

54. Communication in the digital age Mobile - Flatfee voor mobiel Internet

59. Communication in the digital age Getuige zijn

60. Communication in the digital age Prijzen checken

61. Communication in the digital age Even regelen..

62. Communication in the digital age Mobile – Marketing Cascade Bron: Hot SMS

63. Communication in the digital age Mobile Mobile Messaging Mobile Advertising Mobile Marketing Bulk SMS SMS Votings SMS & TV SMS & Win Mobile Internet Advertising Mobile Content Direct SMS Augmented Reality Shotcodes Bluetooth Marketing Digital Grafiti Mobile Tickets / Coupons Mobiele (java) Applicaties

64. Communication in the digital age Mobile - Messaging Mobile Messaging Bulk SMS SMS Votings SMS & TV SMS & Win

65. Communication in the digital age Mobile - Messaging SMS = HOT Afgelopen jaarwisseling: 29 miljoen smsjes tussen 22.00 en 4.00 via Vodafone, KPN & Telfort: 40% meer dan vorig jaar!

66. Communication in the digital age Mobile - Messaging: bulk SMS

67. Communication in the digital age Mobile - Messaging Case Mobillion 2008

68. Mobile Marketing Communication in the digital age Mobile Marketing

69. Communication in the digital age Mobile Mobile Advertising Mobile internet / advertising Mobile Content Direct SMS

70. Communication in the digital age Mobile - Advertising Case Mobillion 2008

71. Communication in the digital age Mobile - Advertising

72. Communication in the digital age Mobile - Advertising

73. Communication in the digital age Mobile – Advertising

74. Communication in the digital age Mobile – Advertising Content

75. Communication in the digital age Mobile -Advertising Content

76. Communication in the digital age Mobile -Advertising – Direct SMS

77. Communication in the digital age Mobile Marketing Mobile Marketing Augmented Reality Shotcodes Bluetooth Marketing Digital Grafiti Mobile Tickets / Coupons Mobiele (java) Applicaties

78. Communication in the digital age Mobile Marketing – Augemented Reality Youtube Video

79. Communication in the digital age Mobile Marketing – Shotcodes

80. Communication in the digital age Mobile - Marketing – Shotcodes

81. Communication in the digital age Mobile- barcodes

82. Communication in the digital age Mobile – Mobile Coupons

83. Communication in the digital age Mobile – Bluetooth Marketing

88. Communication in the digital age Mobile – Digital Grafiti

89. Communication in the digital age Mobile – Digital Grafiti

90. Communication in the digital age Mobile – Digital Grafiti

91. Communication in the digital age Mobile – Digital Grafiti

92. Communication in the digital age Mobile – Digital Grafiti

93. Communication in the digital age Mobile – Digital Grafiti

94. Communication in the digital age Mobile – Digital Grafiti

95. Communication in the digital age Mobile – Txtual Healing Txtual Healing Youtube video

96. Communication in the digital age Mobile - Applicaties

97. Communication in the digital age Mobile - Applicaties

98. Communication in the digital age Mobile - Applicaties

99. Communication in the digital age Mobile - Applicaties

100. Communication in the digital age Mobile - Applicaties

101. Communication in the digital age Mobile- Applicaties

102. Communication in the digital age Mobile - Applicaties: wikitude

103. Communication in the digital age Mobile - Applicaties: ING geldautomaten

104. Communication in the digital age Mobile - Applicaties

105. Communication in the digital age Mobile Marketing Mobile Messaging Mobile Advertising Mobile Marketing Bulk SMS SMS Votings SMS & TV SMS & Win Mobile Internet Advertising Mobile Content Direct SMS Augmented Reality Shotcodes Bluetooth Marketing Digital Grafiti Mobile Tickets / Coupons Mobiele (java) Applicaties

106. Communication in the digital age Mobile Marketing - Samenvatting Bron: Hot SMS Mobile Messaging Mobile Advertising Mobile Marketing

107. Communication in the digital age Nog vragen? Bedankt voor jullie aandacht!