Value Proposition canvas- Customer needs and pains
VIII EACD Lisbon Presentation Lisbon November 2011
1. VIII Regional Lisbon Debate
“Financial Communications:
rebuilding trust and confidence”
9 November 2011
Hotel Altis
2. Ideas and Aims
The European Association of Communication
Directors (EACD) seeks to develop common
quality standards within the profession by way of
training, events, meetings and networking with
colleagues from across the EU
3. EACD at a Glance
- Founded in 06-11-2006 in Brussels
- 1.970 members (38 nationalities) from which 39 in Portugal
- Broad range of represented topics/industries
- 3 publications: Comunication Director Magazine, European
Comunication Monitor, Newsletter + Services Brochures
- EACDnet
- 11 Working Groups: CSR, Internal Comm, Transport, Education,
Healthcare, Social Media, Evaluation, Financial
- Events
- Regional Debates: 100 events (2009-11)
- Lisbon Debates: 7 events / 238 participants
- European Communication Summit, 28-29/06-12, Brussels
- European Communication Award 28-06-12
- European Anniversary 24th november 2011
5. Members
Founded 08/11/2006 in Brussels
by 80 in-house Communication Directors
Today: 1970 members from which 39 in Portugal and
growing…
38 nationalities
Broad range of represented topics/industries
11. EACDnet
Interactive social network for
the European Communications
community
Connect with each other and
in groups
Share knowledge and events
Access personalised editorial
content
12. EACDnet
- Communicate with people
working in specific fields of
interest
- Get up to date information
about any communications
issue
- Chat with colleagues from
across Europe
- Post your professional
experiences and read
others'
15. Regional Coordinators
August/September 2008:
Regional Coordinators
introduced, today 33
across Europe
Provide direct access to PR
expertise in all European
countries
Act as the first point of
contact for regional EACD
members, represent the
EACD in their country
16. Regional Debates
More than 100 Regional Debates
PT = 8 Debates + 200 participants
Cross-cultural events
Panel Discussions
Best case presentations
Round table discussions
Networking
New intiative: Coaching Days
20. European Communication
Summit Held annually in
Brussels
In 2012, it will take
place on June 28th and
29th at The Square
600 communication
professionals from all
across Europe
60 high-ranking
speakers on 25
keynotes, best cases
and panels
21. European Communication
Award
June 28th 2012,
Brussels
Awarded for
outstanding European
communications
Representatives from
communications, the
media and politics
22. EACD Anniversary
Reception
November 24, 2011 in
Paris
Working Group
meetings
Panel Discussion on
“Never Ending Crisis –
Risk and Crisis
Preparedness in a
Rapidly Changing World”
Networking Reception
23. International Networks
- African Association of Communication Directors
The EACD has
supported the
foundation of the AACD
Foundation: February
26th at the Nelson
Mandela Foundation in
Johannesburg, South
Africa
80 Founding members
24. Thank you for your
attention!
For further information, please visit:
www.eacd-online.eu
Regional Coordinator for Portugal
rui.martins@dianova.pt