EACD 2nd Coaching Day Lisbon which will be about "On Lobby & Public Affairs | A transparent added-value strategic manner of managing political communication and Issues Management". This event will be held on November 11th in partnership with EDP. We look forward to welcoming our speakers: - Yolanda Ramon, Director AGENDA Public Affairs, Inforpress - Jorge Pinto, EU Consultant and Programme Expert and Accredited Lobbyist at EC - Maria Ashiqin, Managing Director of Ethic Construction and Trading S/B and Director of Lubri Oil Corporation (M) Sdn Bhd.

1. From lobbying to corporate diplomacy: a new paradigm for public affairs?

2. WHAT ARE WE TALKING ABOUT?

3. WHO IS LOBBYING WHOM?

4. Corporate Ecosystem: complex, decentralised and hyperconnected
The new environment (POLITICAL, business, social, digital...) and the complexity of the context which companies are facing calls for a more effective and comprehensive approach to all their communication channels and contact with all its stakeholders in order to generate productive exchanges that can cause an impact on their balance sheet and provide an added value.

5. THE NEW INFLUENCE MANEGEMENT:
CHALLENGES AND NEW APROACHES FOR COMPANIES
- How to build institutional positioning in order to be relevant in the decision making process.
- Public Affairs 2.0: grassroots, social media, networking
- Alliances and stakeholders engagement
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7. Key information to understand the processes and decision making
Know and fathom
How to influence decision-makers, executors and influencers
Strategy design
Advise on value positions politically acceptable
Create arguments

8. 1.
Strategy Plan
2.
Speaking points and messages
3.
Stakeholders identification
4.
Relation and linkage map
5.
Positioning agenda
6.
Monitoring: analyses & reports
1.
Intelligence
2.
Regulatory processes tower control
3.
Early warning
4.
Continuous strategy counseling
5.
Strategic environment identification
6.
Meetings with key stakeholders
7.
Events
Tools
Permanent Action

9. We are the largest communication consultancy in Spain with branch offices in Portugal, Brazil, Colombia, Peru, Chile and soon in Mexico and Costa Rica.
We work in global projects together with over 50 partners in America, Europe and Asia.
We have more than 25 years of experience and multidisciplinary specialized knowledge.
We collaborate with organizations to reinforce their influence capacity and to create partnerships.
Who we are

11. CORPORATE
BRANDS
PEOPLE
Corporate Relations
Market Access
Public Affairs
Crisis & Issues
Reputation and CSR
Investors Relations and Good Corporate Governance
External Communication
Creativity and design
Audiovisual Communication
On-line Communication, Social Media
Events management and Street Marketing
Research
Change management
Internal Communication
Internal events
Platforms, support and channels
Training
Our servicies as a 360º consultancy

12. Best Workplaces 2012 & 2013. One of the best 50 companies to work for in Spain.
European Excellence Award 2013 for CPP Campaign: Stop Carterismo de CPP.
International Mercury Award 2013: CPP@ Enganchados al móvil: Best of show, Grand Award in `Publicity´, Golden Mercury Award Oro in `Media Exposure & special mention in `News Placement´.
Silver Sabre Award 2013 For Grupo San Mahou San Miguel annual Report.
International Stevie Awards (IBA) 2013 in Internal Comunication, Events, Annual Report and Online Campaign
Questar Award 2013 & 2014 for Tom Tom Video and Adecco video.
In2 Sabre Awards 2014 for Silhouette project & Observatorio de Comunicación Interna - Portugal
International Mercury Award 2014 for CPP Campaing: Stop Carterismo; advertising special mention
Our awards