Our project talking about a service tourism. The BLIND EXPERIENCE is a full sense tour company. Our goal is to deliver an extraordinary experience surprising our customers through an interactive and collaborative narrative, enriched by the sensitivity of a blind and a non-blind guide previously selected from needy communities and favelas.

1. SAO PAULO | BLIND EXPERIENCE
(Super)Hero
Overcome and do things that seem to be impossible, use
special skills, help others.
Project Description:
The BLIND EXPERIENCE is a full sense tour company. Our goal
is to deliver an extraordinary experience surprising our customers
through an interactive and collaborative narrative, enriched by the
sensitivity of a blind and a non-blind guide previously selected from
needy communities and favelas. Promote social inclusion and rescue
self confidence.
Team Our values are:
• To be surprising
Contributors: • Believe in human being
• Bruno Matinata • Respect diversity
• Helena Miceli • Explore the ludic and sensory
• Isabela Moraes da Silva
• Mario Rosa
• Norie Nakashima
• Paulo Antello
• Samille Sousa

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Blind Experience

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Young blind without perspective living in a needy community and favelas.

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These blind people know about a job opportunity related to them.

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They passed through a hard selection.

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After these people are selected, the employer select one non-blind person from the
community to work with the blind person.

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The two chosen go through a hard and a intense training plan. In the training class they will learn:
english ans Spanish languages, acting tecniques like oratory, expression and humour, Brazilian
geography, culture and history, harmonization for food and drinks and other trainings that explores this
sensitivity. More than that, they'll know the city with a new look to their own experiences as a basis
plows the tour.

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They are prepared to be the dual sensory guide.

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Overcome and do things that seem to be impossible, use special skills, help others.
Tranforming them into super-heroes.

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In this sensory tour, tickets free for blind people.

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Pass in a facility where there are models of all the sights of the city. Blind people are
familiar with what will sell and tourists will cover their eyes and feel the city by the
experience of the blind.

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A dynamic integration happens to estimate the exchange of experience between the blind
and tourists to further enrich the tour and making friends.

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The tour happens with the double (blind and non-blind guides) from a ludic and quite a
different view of the sensory city.

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Stop the main points for people to feel and share experiences among themselves.

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At the end of the tour, a specific brochure will be delivery with touristics tips of a complete
sensory tour, also in braille. Delivery of a present, as a model of a touristic hot spot keychain.

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There is also the option of a VIP tour, with fewer people

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A longer stop at the tourist sites, greater exploration of the senses

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With the right gastronomic stops, restaurants partner to an amazing tasting local culinary
specialist teaches how a blind tasting, inviting close your eyes and travel the world of flavors

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With that customers leave happy with a unique experience and spread to all

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Blind people who participate in the tour leave happy because they knew the city in a
different way, and meet other people

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Our initial blind leaves happy because he is employed, learn new skills, was introduced into
the community along with her ​partner and met many friends

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Investors leave happy because they had enough profit

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Thank you! Have a blind day!
Bruno Matinata <bsmatinata@gmail.com>
Helena Miceli <helena@superstudiodesign.com.br>
Isabela Moraes da Silva <isabelamds@gmail.com>
Mario Rosa <mariojrosa@uol.com.br>
Norie Nakashima <norie_eliza@uol.com.br>
Paulo Antello <paulinhoantello@gmail.com>
Samille Sousa <samillesousa@gmail.com>