Account-Based Marketing (ABM) is an easy philosophy to digest, but marketers are often left wondering how to translate philosophy into execution and results. Technology seems like the obvious answer, but disparate point solutions don’t address the core issues and can often make things more complicated. In this webinar, Peter Isaacson, CMO, and Alan Fletcher, CPO, will demo Demandbase’s ABM Platform that provides the centralized foundation needed to execute ABM effectively. In this webinar you will learn how to: * Use the ABM Platform as a single source of truth for your ABM strategy * Evaluate the holistic health of your sales and marketing activities * Elevate your strategy to achieve more pipeline and close more deals

1. LIVE DEMO
UNIFYING YOUR ABM STRATEGY WITH A
SINGLE PLATFORM
Alan Fletcher
Chief Product Officer| Demandbase
Peter Isaacson
Chief Marketing Officer | Demandbase

2. TODAY’S PRESENTERS
PETER ISAACSON
Chief Marketing Officer
Demandbase
ALAN FLETCHER
Chief Product Officer
Demandbase

3. AGENDA
§ The Future of Account-Based Marketing
§ Demandbase ABM Platform Demo
§ Q&A

4. © 2016 DEMANDBASE / SLIDE 4
ABM- EASY TO UNDERSTAND, HARD TO EXECUTE
92% of B2B Marketers
agree that ABM is the way of the
future. But many struggle with
strategy and implementation.
THE RIGHT ACCOUNTS
ALIGNMENT WITH SALES
NEW KPIs
RELEVANT DATA
CONSISTENT MEASUREMENT
…PULLING IT ALL TOGETHER
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5. © 2016 DEMANDBASE｜SLIDE 5
TECHNOLOGY
IS NOT A
SILVER BULLET
© 2016 DEMANDBASE # 5
Demandbase, Marketo, Adobe, CMO Survey
believe their
analytics tools are
well integrated
26%
able to use their
data to effectively
measure results
28%
are challenged by
outdated,
irrelevant or
inaccurate
business data
59%
say data and
analytics will
be crucial in
the future,
but…
100%

6. © 2016 DEMANDBASE / SLIDE 6
WHAT IS FULL-FUNNEL ABM?
Identifying and Targeting priority
accounts
Engaging audiences with
relevant content
Converting and
closing the right accounts?
Measuring
the impact on
business goals

7. © 2016 DEMANDBASE｜SLIDE 7
• Intuitive account audience
creation and management
• Essential ABM performance
measurement and reports
• Extensive account-based data
and insights
• Full-Funnel Actionability
• Integration with 3rd party analytic
tools
THE DEMANDBASE
ABM PLATFORM

8. © 2016 DEMANDBASE｜SLIDE 8
THE DEMANDBASE ABM PLATFORM
ABM PLATFORM
• Audience creation and management
• Account-based reporting and insights
• Third-party analytics integrations
TARGETING
SOLUTION
• Identify high-value accounts
showing strong buying signals
and deliver personalized
advertising to key decision
makers
ENGAGEMENT
SOLUTION
• Identify known and
“anonymous” site visitors and
deliver customized web
experiences
CONVERSION
SOLUTION
• Focus sales on the right
accounts, Identify key buyers
and deliver account- level
insights to your sales team

9. DEMANDBASE ABM PLATFORM

10. Q&A