This document discusses strategies for digital transformation. It emphasizes that digital transformation requires finding value for both the business and customers. Companies should focus first on quick wins through a smart adoption model of experimenting, observing, adopting, aligning, and embedding new technologies based on their impact and the company's maturity. Crucial elements include prioritizing projects that contribute to execution goals, achieving early successes, creating value for customers and the business, prioritizing a roadmap based on readiness, and adapting plans as needed. The document outlines a transformation approach involving assessments, strategic planning, recommendations, and establishing a business case and roadmap. It stresses that change and customer experience will be major challenges in digital transformation.

1. DIGITAL TRANSFORMATION
AND HOW TO PREPARE
AND KICKSTART ON THE
STRATEGIC PLAN

2. DIGITAL TRANSFORMATION
AND HOW TO PREPARE
AND KICKSTART ON THE
STRATEGIC PLAN

3. DIGITAL IS EATING THE WORLD;
BECOME A PREDATOR, NOT A PREY…

4. POINT TAKEN…
SO TRANSFORM
OR BE EATEN !?
TO WHAT EXTEND
SHOULD I TRANSFORM?

5. Strategy
and
Business
CULTURE
TECH COSTS
FOUR LEVELS OF DIGITAL TRANSFORMATION
STATUS QUO
FEARLY STEADY
EVOLUTIONARY
REVOLUTIONARY
› in scope

6. CORRECTION:
It is not how deep you can go and claim to
have acted ‘disruptive’
As a whole, it is about finding value that
covers both the needs for your business and
your customer…
as fast as your company can be stretched

7. SO HOW TO PRIORITIZE
ON TRANSFORMATION?
AS YOU NEED TO FOCUS
ON QUICK-WINS FIRST

8. SMART ADOPTION MODEL
EXPERIMENT & LEARN
OBSERVE & FOLLOW
ADOPT & TRANSFORM
ALIGN & EMBED
FOCUS:
Future value
FOCUS:
Execution effect
FOCUS:
Potential evolution
FOCUS:
Operational efficiency
ExpectedImpacton
theBusinessModel
Technology Maturity

9. AND WHAT’S CRUCIAL?
5 BASICS FOR DIGITAL TRANSFORMATION

10. EXECUTION
PREMIUM
Pin your Execution Premium on the wall
as a clear check point and act upon it. So
only activate those transformation projects
that will contribute to realize your end
goal.

11. QUICK
WINS
Focus on the quick-wins first. Change can
be a company’s enemy. Therefor in digital
transformation, it is crucial to book
successes as fast as possible.

12. VALUE
FOR CLIENTS
& BUSINESS
Value drives transformation. Putting
digital customer experience over digital
operational excellence will create value for
your customers… and for the business.

13. PRIORITIZE
D
ROADMAP
Act upon the prioritized roadmap and upon
your company’s readiness for adaptation.
Of course, you’ve understood already to
act agile but growing to become agile is
even as important.

14. ON THE
FLY
Roadmap, check! But don’t forget that
digital transformation has no end point.
The digital world has already evolved
while you are in the middle of your
transformation process. So you might
need to adapt your plan/roadmap on the
fly.

15. SO HOW TO KICKSTART
TRANSFORMATION?
AS YOU WANT TO CELEBRATE
FIRST SUCCESSES AS SOON AS POSSIBLE

16. TRANSFORMATION APPROACH
C-LEVEL INTAKE
0
• Desktop research
• FIve interviews
• Deskwork
WHATWHOOUTCOME
5 docs - 1 report
AS-IS report
Key stakeholders
1 day client time
INSIDE-OUT
ASSESSMENT
1
• Expert mapping
• 8 interviews
• Deskwork
Segmentation map
Behavior map
Consumption map
Organizational
excellence map
IT map
Maturity/culture map
+ checkpoint 1
Internal stakeholders
3 day client time
OUTSIDE-IN
ASSESSMENT
2
• Customer mapping
• 20 interviews
• Journey workshop
• Deskwork
Max of 4-5 personas
Customer journeys
Customer GAP
analysis
Customer
Experience mapping
Reporting
(Market research of
quanti is optional)
External stakeholders
1,5 day client time
STRATEGIC
ORIENTATION
3
• Inspire workshop 1
• Ideate workshop 2
• Content workshop 3
• Deskwork
Strategy map
3 levels of disruption
AS-IS vs TO-BE
strategy
Future state
Content master plan
Moments of intent
Key objectives in KPI’s
Strategy & Marketing
3,5 day client time
RECOMMENDATION
& PRIORITIZATION
4
• Prioritize workshop 4
• Technical workshop 5
Prioritization via
WePhase tool based on
importance vs feasible
Reference architecture
with building blocks
Opportunity mapping
Feasibility study
High-level budgets
Organization change
+ checkpoint 2
Strategy & IT
2 day client time
BUSINESS MODEL
BUSINESS CASE
5
• Finance drill
• Business case
workshop 6
• Deskwork
Business cases
TBD
Cost2serve TBD
Key stakeholders
2-3 day client time
C-LEVEL
ROADMAP
6
• Closing presentation
• Next steps break down
Final report
Actionable roadmap
Initiatives
Planning
Culture
Quick wins vs TO-
DO’s
Governance map
Key stakeholders
1 day client time
C-level checkpoint 1 C-level checkpoint 2
How to get to activate digital transformation

17. THIS SMELLS
LIKE…
CHANGE?

18. YES!
CHANGE WILL
BE YOUR
BIGGEST
CHALLENGER
Change
is
inevitable
…
except from a vending
machine

19. AND YES!
THE CUSTOMER
WILL BE YOUR
FINAL JURY

20. Discover the VALUE that will drive your
EXECUTION PREMIUM
BUT FIRST THINGS FIRST
EXPERIENCE
EXCELLENCE
= VALUE

21. EXECUTION PREMIUM
SECURING/EXPLOITATION
DIGITAL CORE
DIGITAL PLATFORM
DATA CONSUMPTION
DISCLOSING
MOMENTS
AND NEEDS
OUTSIDE-
IN
INSIDE-
OUT
CONSUMPTION
BEHAVIOR
SEGMENTATION
CHANNELS
MATURING/
EXPERIMENTATION
ORGANIZATIONAL CULTURE
RISK TOLERANCE / LEADERSHIP / AGILITY / DECISION MAKING / WORK STYLE / PASSION
EXPERIENCE
EXCELLENCE
DIGITAL TRANSFORMATION MASTERY
PLAN
WORKPLACE OF THE FUTURE
OPERATE
TRULY
SMART
AND SIMPLE
SPEED
CONVENIENT
EFFECTIVE
LEAN
CUSTOMEROBSESSED

22. WANT TO KNOW
MORE?

23. “It is not the strongest of the
species that survives, nor the
most intelligent that survives. It is
the one that is the most
adaptable to change.”
Charles Darwin (1809-1882)

24. JOIN US ON
DELAWARE⎟ DIGITAL
digital.delaware.pro

25. digital.delaware.pro
kurt.vergult@delaware.pro