In 2016, if you're an artist and you are trying to break thru in a tough new music climate. Industry pros will deliver direction on every component of going it alone. Hear specific guidance and ideas on "out of the box" campaigns and promotions relating to radio, bookings and tour support, marketing, digital efforts, music management, licensing and building an International profile. How to get exposure for your music as an independent artist and/or producer. Kick-start your career as an artist by receiving vital advice from these industry guru's who have seen and experienced it all and are willing to share their experiences. These questions and more will be answered in this session.

1. FROM STAGE TO
BOARD ROOM – 360 °
T0DAY’S DO IT YOURSELF (DIY) INDY ARTIST AND INDY LABEL

2. DO IT YOURSELF (DIY) FROM STAGE TO
BOARDROOM – IS IT POSSIBLE?
•WHAT DOES (DIY) REALLY MEAN?
•DO IT YOURSELF WITHOUT A MAJOR LABEL
•BY
•DOING IT YOURSELF WITH A TEAM (DIYWAT)

3. ARTISTS
• CREATE MUSIC
• PRODUCERS
• SINGERS
• PERFORMING
• SOCIAL MEDIA
• VIDEOS
• INTERVIEWS

4. INDY LABEL EXECUTIVE
• FINANCES
• DISTRIBUTION
• MARKETING/PROMOTION
• BOOKINGS/TOURS
• LEGAL ASPECTS
• COPYRIGHTS
• PUBLISHING
• LICENSING
• PERFORMANCE INCOME
• SYNCHRONIZATIONS

5. PUTTING IT ALL
TOGETHER
THE ROLES

6. Overseeing Progress
Ensures Growth
Final Say on all Business
Decisions
INDY ARTIST & CEO

7. Day to Day Operations
Oversees other team members
YOUR COO
YOUR MANAGER

8. Assist in all marketing, branding
and media projects
Publicity
Social Media strategy
Graphic design
MARKETING PERSON

9. Attorney & Accountant
publishing, royalties, licensing
THE PROFESSIONALS

10. WAYS TO ENSURE SUCCESS
ARTIST
• KNOWLEDGE
• CONTROL
• IMAGE
• FINANCES
• FAN MANAGEMENT
• COMMUNICATION
AS CEO
• READ, HIRE EXPERTS, MENTOR
• ENGAGE A TEAM
• LOOK LIKE THE MAJORS
• BUDGETS, RAISE CAPITAL, INVEST
• TRACK AND ENGAGE
• STAY ENGAGED

11. ARTIST AND CEO

12. WHOSE IN CHARGE??
• MUSIC CREATION
• MARKETING
• SOCIAL MEDIA
• GRAPHICS
• PUBLICITY
• RADIO
• FINANCES
• ACCOUNTANT
• ATTORNEY
• BOOKINGS
ARTIST CEO
MUSIC
MARKETING
FUNDING
BOOKINGS

13. Conflicts of interest
• ARTISTRY VS EFFICIENCY
• CREATIVITY VS FINANCES

14. MUSIC MANAGEMENT & LICENSING
ARTIST
EXPOSURE
$$$$ SUCESS

15. MUSIC MANAGEMENT & LICENSING
GOOD FOR ARTIST AND LABEL
• The opportunity for licensing music has become more popular do to companies
willing to work with independent artist and managers.
• Not every commercial, movie score or realty show now needs music from a big
star. A lot of that has to do with budgets and getting clearances easier.
• My company has submitted works to major company as NBC, ESPN, NFL, NBA,
ABC, TOYOTA USA, ect. We also work closely with companies such as Moondog
NYC (clients are Coca-Cola Co, Victoria Secrets, Quaker Brand ect) GMR (clients
are Bing, Hershey Co, Super Bowl, Warner Brothers Co ect.) Below you will see
one of the license we did with Toyota Corp for a Super Bowl Spot.
•

16. TOYOTA COMMERCIAL
https://youtu.be/wxHmv0mhX88

17. INTERNATIONAL ARTIST
• Leverage your success to build an international profile.
• Reviews and charting in your local or national market can
translate to success internationally
• Attend international conferences to build relationships.
• Research and attend conferences such as SXSW, MIDEM in
France or Music Matters in Singapore.
• Collaborate with artists in different markets to cross promote
fan bases.
• Make relationships with artists and collaborate to increase
chance of touring in those markets.
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18. LIVE IN TAWAIN

19. CONTACT INFO
• DEBBIE EGEL, ATTORNEY – LEGALEGEL@GMAIL.COM
• TRESTON IRBY – TRUSIRBY@GMAIL.COM
• DUANE GIBSON - duane@wearenorthstarr.com
• GARY “SILKY” DAVIS - gdavis.fsmg@gmail.com