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DePaul University - College of Communication (Digital PR class)
DePaul University - College of Communication (Digital PR class)
TecnologiaNegócios
1 de 8
DIGITAL PR (PRAD 391) The Game Has Changed
How did you get your client or organization noticed before the Web and social media? ,[object Object],[object Object],[object Object],[object Object]
Digital technologies and the Web help put the “public” back in public relations ,[object Object],[object Object],[object Object],[object Object]
“ Old School” vs. “New School” to communicate directly with one’s publics Important: The rise of “new school” digital PR tactical options does not represent the end of “old school” tactics; they still very much have their time and place. This class of course will be focusing on digital PR options. Old School Tactics New School Tactics Newsletter or letters E-mail/e-newsletters Flyer /Brochure Website and blog posts Reports Web video (YouTube, etc.) Host an event Facebook news feed/wall Give a speech/presentation Tweets Position papers/reports Mobile apps/alerts
Working through the media used to be the only game in town for PR, but this is changing
Some brands now have audience reach that matches or exceeds the largest traditional media outlets
In the old days, how would we conduct research during, before, or after a PR campaign? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bottom-line: The Social web impacts all stages of the public relations campaign process

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Week 2 the game has changed

  • 1. DIGITAL PR (PRAD 391) The Game Has Changed
  • 2.
  • 3.
  • 4. “ Old School” vs. “New School” to communicate directly with one’s publics Important: The rise of “new school” digital PR tactical options does not represent the end of “old school” tactics; they still very much have their time and place. This class of course will be focusing on digital PR options. Old School Tactics New School Tactics Newsletter or letters E-mail/e-newsletters Flyer /Brochure Website and blog posts Reports Web video (YouTube, etc.) Host an event Facebook news feed/wall Give a speech/presentation Tweets Position papers/reports Mobile apps/alerts
  • 5. Working through the media used to be the only game in town for PR, but this is changing
  • 6. Some brands now have audience reach that matches or exceeds the largest traditional media outlets
  • 7.
  • 8. Bottom-line: The Social web impacts all stages of the public relations campaign process