David Tonen's slide presentation from the Christ-In-Business 2012 conference on the power of telling your story.

1. David Tonen
MinistryStory.com
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2. David Tonen
• Degree in Marketing (1990)
• 20 years corporate marketing experience
• LifeBridge Community Church (2005)
• MinistryStory.com (2010)
• Integrity Magazine (2011)
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3. What is Marketing?
• Not just advertising
• A discipline of communicating
Your Story
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5. Definition
• “The art (and science) of becoming
• Knowable
• Likeable &
• Trustable”
– John Jantsch, Duct Tape Marketing
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6. Your Story
How people get to know, like, and trust you.
• What is your passion?
• What is your calling?
– What one thing must you do?
• Its your STORY and only YOU can tell it!
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7. The Story Connect
• People buy from people they “connect”
with
• Your STORY will resonate (with some)
• Your STORY is your biggest difference
maker
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8. Your God Story
• God changed your life
• You have seen Him in action
• Put Him first in your life
• Put Him first in your business
• Your business will be unique
• People respect that you stand for who you
are
• No one can argue YOUR God Story!
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9. Your Business
• Your Business is God’s Business
• Your Business IS MINISTRY
• If you put God First your business will be a
success – not just monetarily but in ways
that will change the world:
– Changed lives
– Funding ministry
***You can go where your pastor cannot go
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10. S – Strategy (The Plan)
STORY
T – Technology (Electronic Tools – Web/Social Media)
O – Outreach (Advertising/Promotion/Communication)
R – Research (Who They Are)
Y – You (Who Are You)
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11. Strategy
Marketing Strategy
• A marketing plan helps you clearly answer:
• Who are we?
• Who is our target audience(s)?
• What are their needs?
• How will we speak to them?
• How will we communicate? (Tools you use)
• Measure: Are they responding?
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12. You
Branding
• Who are we as an organization?
• What is our culture?
• Who are we trying to reach?
• What are our resources?
• What do we offer them?
• How can we engage them?
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13. Research
Market Research
• Who is our target audience?
• Where are they?
• What are their needs?
• How can we meet these needs?
• How can we talk to them?
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14. Outreach
Advertising
• Connecting with your target audience:
• Where are they?
• When?
• What tools?
– Electronic
– Print
• What will we say so they notice us?
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15. Technology
• Website
– Communications Hub
• SEO
– Google
• Social Media
– Facebook
– E-mail, Blogs, Podcasts
– Youtube, Twitter, Pintrest, & the next...
– Mobile
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16. S – Strategy (The Plan)
STORY
T – Technology (Electronic Tools – Web/Social Media)
O – Outreach (Advertising/Promotion/Communication)
R – Research (Who They Are)
Y – You (Who Are You)
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17. Why Should YOU
Have A Strategic Communications Plan?
Greater:
• Effectiveness (clarity, consistency)
• Impact (reach more people)
• Excellence (represent yourselves well)
• Stewardship of Resources (people & $)
• Reduces Stress (harmony & unity)
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18. Resources
Books:
• The Bible: Jeremiah
• Crazy Love / Francis Chan
• Story Branding / Signorelli
Podcast:
• MinistryStory.com/podcast
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19. Questions?
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20. Connect with Me
• DavidTonen.com
• MinistryStory.com
• Twitter: @DavidTonen
• Podcast: MinistryStory.com/podcast
• Facebook: Facebook.com/DavidTonen
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