National Social Media Marketing

FOLLOWINGUNCLESAM:
NATIONAL
SOCIALMEDIA
MARKETING
Based in North America?
Then check out our Corporate Social Media
Summit San Francisco at
www.usefulsocialmedia.com/sanfrancisco
Based in Europe?
Then check out our Corporate Social Media
Summit London at
www.usefulsocialmedia.com/europe
facebook.com/usefulsocialmedia
@usefulsocial
linkd.in/USMgroup
Join the community on:
A best practice report on the uptake
and integration of social media in 2013:
Conclusions drawn from over 300 surveyed
USM community members – comparing Europe
to that of their North America counterparts.
FOLLOWINGUNCLESAM:
NATIONAL
SOCIALMEDIA
MARKETING

Join the Debate! @usefulsocial usefulsocialmedia.com
2
Welcome to our report looking at social update – on both sides of the pond.
Social media may transcend national boundaries, but the recent conclusions from our
media activity cross Atlantic.
Hello
Harry Rollason
Useful Social Media

3
When it comes to social media, corporations are quickly realising that one size doesn’t
76%
58%
42%
30%
18%
91%
Building a Social Business

4

5

6
through the strata of brand management.
actionable insights coming from millions of conversations.
Following Uncle Sam

7
Does your business use specialist tools to segment and target groups of customers
across social platforms?
27% YES73% NO
27% YES73% NO
27.5% YES72.5% NO

8
the genders and a clear preference for Facebook

9
Household income, education level and race are all factors that need to be considered

10
results.
and client needs, gaining insights into interests and behaviours and targeting engagement

11
40% YES60% NO
39% YES61% NO
42% YES58% NO

12
Has the continued rise of social media had an impact on your internal structure,
departmental organisation and responsibilities?
75% YES25% NO
68% YES32% NO
82% YES18% NO
Who controls social media?

13
Where businesses locate social media responsibility
4+ executives
in a professional
capacity
57%51%
There has also
been a noticeable
jump in companies
using social in
a professional
capacity 36%
42%

14
35% YES65% NO
36% YES64% NO
33% YES67% NO

15
organisational silos.

16
36% YES64% NO
32% YES68% NO
40% YES60% NO

17
Content is still king

18

19
Do you have a content strategy in place?
67% YES33% NO
65% YES35% NO
70% YES30% NO
has been true for years. This remains true as sales begins to use the same social channels
on both social and traditional channels.

20

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36% YES64% NO
34% YES66% NO
28% YES61% NO

22
are obtained.

23
organisations.
data analysis tools have become freely available to all.
Conclusions

24
aptive audiences
universities.

usefulsocialmedia.com/sanfrancisco
The Third Annual
Corporate Social Media Summit
San Francisco
Embed social media across your
company for a more responsive
business, more robust reputation and
an increase in marketing conversion
Speakers include:
Two day business conference, November 13–14, 2013
Hotel Kabuki, San Francisco
#CSMSFusefulsocialmedia.com/sanfrancisco
American Airlines
Director Social
Communications
Dell
Director Global
Social Media
U-Haul International
Toni Jones
Social Media Director
Wells Fargo
Vice President Social Web
AT&T
Director, Digital
& Social Media
GET BEST PRACTICE FROM THE
GLOBAL LEADERS: Exclusive strategic
insight from leading social media
professionals from some of the biggest
brands in the world.
GET CLOSER TO YOUR
CUSTOMERS THROUGH YOUR
SOCIAL STRATEGY: Build valuable
relationships, humanize your brand and
become customer centric to enhance
long-term customer loyalty.
STAND OUT IN A HIGHLY
COMPETITIVE MARKET:
Become a social business, achieve
consistency of message and
differentiate your company.
USM
Gold Sponsor: Co-Sponsors:
Media Partner:

National Social Media Marketing

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