A report that analyzes the top 25 media sources for eCommerce, Travel and Utility apps in iOS and Android (charts include both quality and quality-quantity combo).

1. Q3/2015
THE APPSFLYER
PERFORMANCE INDEX
FOR
eCommerce, Travel and Utility Apps

3. APPS
APPS
APPS PER DAY
APPS PER DEVICE

5. WHAT IS POSSIBLE
LTV
UPLIFT
IMPROVED
RETENTION
DATA
ANALYSIS

9. Key Takeaways
• Twitter stands out with a
25% higher retention than
2nd place
• Google proves user intent is
a great indication of loyalty
• Cheetah mobile’s
investment in quality user
acquisition pays off

11. • Facebook’s unrivaled reach and strong retention
puts the social network well ahead of the crowd
• Twitter scale on Android not as high as its top
retention position – landing it in 8th spot
• China grown networks (Mobvita, Cheeah Mobile,
AppFlood, Yeah Mobi) emerging as dominant
forces across the globe with 4 out of top 6 slots
• India’s mobile growth is evident with four
networks (Komli, Tyroo, affle, InMobi)
entering the top 25

12. Key Takeaways
• Intent in iOS searches shows its value as Google AdWords tops chart
• Social networks show very high value
• Twitter proves its cross-platform value

13. Average
Normalized
Retention
iOS 11-25

14. • On iOS just as on Android: Facebook’s
unrivaled reach and strong retention puts
social network well ahead of the crowd
• Great reach and great retention
put Twitter in 2nd spot
• AppLovin proves focus on
data bears fruit

15. Day 1 Day 7 Day 30
Organic Paid Organic Paid
•
•

16. Day 1 Day 7 Day 30
Organic Paid Organic Paid

17. 29.06%
10.99%
3.29%
25.53%
10.21%
3.17%
Day 1 Day 7 Day 30
Android Apple

19. ZTE Sony HTC Motorola LG Samsung Asus Lenovo Huawei Xiaomi
Average Normalized Retention by Brand – Top 10 Smartphone Makers

23. UK Spain Mexico Malaysia US Thailand Russia Brazil Indonesia Vietnam

25. Average Normalized Retention by OS Version – Android Top 10

26. . . . . . . . . . .

27. Average Normalized Retention OS Version - iOS

29. Thanks!
www.appsflyer.com