Dan Spicer

hootsuite.com
Dan Spicer
Head of Community, EMEA
Hootsuite
@DanSpicer @Hootsuite_UK
© 2014 HootSuite Media Inc

of businesses
will lose market
position
*Gartner Predicts 2014: Seizing the Digital Business Advantage, by Jorge Lopez, Diane Morello,
Stephen Prentice, and Rand Leeb-du Toit, December 11, 2013.
Social Business Incompetence

cede dominance
1 in 5
*Gartner Predicts 2014: Seizing the Digital Business Advantage, by Jorge Lopez,
Diane Morello, Stephen Prentice, and Rand Leeb-du Toit, December 11, 2013.

of executives
not engaged
*Brian Solis: New Slides and Data: The State of Social Business Evolution in 2013
2

Tweets All / No replies
Reply Retweet
AT&T
@RamblingRooney Resist the urge, Jay. We heard it’s dark,
scary and no one can ever hear you. No one
Nov 26@ATT
Expand
Reply Retweet
Jay Rooney
Just found out that @TMobile doesn’t charge extra for
overseas data. What the hell am I still doing with @ATT?
Nov 26@RamblingRooney
Expand
Reply Retweet
T-Mobile
@RamblingRooney You know there is an alternative to old-school wireless
carriers, right? It’s called @TMobile, the #uncarrier ^ Lisa A
@TMobile Nov 26
Expand

Tweets All / No replies
Reply Retweet
AT&T
@RamblingRooney Resist the urge, Jay. We heard it’s dark,
scary and no one can ever hear you. No one
Nov 26@ATT
Expand
Reply Retweet
Jay Rooney
Just found out that @TMobile doesn’t charge extra for
overseas data. What the hell am I still doing with @ATT?
Expand
Reply Retweet
T-Mobile
@RamblingRooney You know there is an alternative to old-school wireless
carriers, right? It’s called @TMobile, the #uncarrier ^ Lisa A
@TMobile Nov 26
Expand
Reply Retweet
Jay Rooney
@ATT Hmmm… I could be persuaded by a discount on my
data plan
Expand Reply Retweet
T-Mobile
@ATT Did your kindergarten panel write that for you? @RamblingRooney
Global data at no extra charge vs. $$$$$$ #ItsNotComplicated
@TMobile Nov 26
AT&T
@RamblingRooney No gloves out here, Jay. It’s too close to
the holidays to be so disgrunted. #HappyCarrier
Nov 26@ATT
John Legere
@TMobile @ATT @RamblingRooney bet @ATT’s CEO isn’t going to join
the convo. Come join the #WirelessRevolution!
@JohnLegere Nov 27
Jay Rooney
@JohnLegere You definitely caught my attention, good sir.
Going to a @TMobile store to inquire tomorrow!
Expand

How do we Adapt?

2014/15
2012
2013

Tip 1: Respect the platform
PAID
MEDIA
OWNED
MEDIA
EARNED
MEDIA
CUSTOMERS/
ADVOCATES
INFLUENCERS
TRADITIONAL
MEDIA

Tip 1: Respect the platform
PAID
MEDIA
OWNED
MEDIA
EARNED
MEDIA
CUSTOMERS/
ADVOCATES
INFLUENCERS
TRADITIONAL
MEDIA
Source: Conversation Prism, Brian Solis

“Fish where the
ﬁsh are biting”
-Granddads everywhere

Estimates - *We Are Social, Global Report, 2014.+ aggregated data.
280 million active users
Facebook– Top in all European countries with exception of Russia
65+ million active users
Twitter – Top 3 in all European countries with exception of Russia & Poland
Google+ – Top 5 in all European countries
LinkedIn – Top 5 in all European countries with exception of Russia & Germany
Top Social Networks (Europe)

Create a community around common interests
Social Media Photography
Technology
Wearable Tech
Marketing
Cheese
Aston Martin
Hoovers

Awareness
Consideration
Preference
Purchase
Loyalty
Advocacy
Funnel

Tip 2: Storytell

Results:
750,000 YouTube subscribers
290 million+ video views
Sales increased 500%

Results
1M+
total views
Coverage in
Time, AdAge, Fast
Company,
Mashable and
100K other
mentions
60,000+
shares generated
through our blog,
SlideShare,
Facebook, Twitter,
Google+ and LinkedIn

Tip 3: Use the 80/20 rule for your content

80% business at the front
20% party at the back

Future Trends

Team
AverageFortune500Company
X
10.4
10.1
Average #
of accounts
152,646
14,709
Followers
Likes
Average
reach
Reach
1,736,079
Prediction #1: Empowered organizations will win

Employees
163,500
X
25
Followers
111
Friends
22,236,000
Reach
Team
AverageFortune500Company
Prediction #1: Empowered organizations will win

Prediction #2: IT will be your best friend

Provide the framework
Best PracticePlatforms
Infrastructure
Analytics

Prediction #3: Disruption
prevents disruption

Adopt new technologies effectively or face competitive obsolescence.
A study by MIT Sloan Management Review and Capgemini Consulting

Hootsuite University & ASMS
Hootsuite Enterprise
uberVU
Hootsuite
Hootsuite Campaigns

Tweet me!
Dan Spicer
Head of Community, EMEA
Hootsuite
@DanSpicer @Hootsuite_UK

Dan Spicer

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