Cross Media Cases from around the globe

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Abbey Road Creations

Presentation by Henny Van Gerwen, BBDO one-to-one, at the 25th anniversary seminar of the DM Institute

Negócios Tecnologia

What a difference DM makes !
DM Update SeminarCross Media Synergy

Gemiddelde leesduur van:
De krant:

• In de week: 45 min
• Weekend (excl. krantenmagazine): 60 min

Digitale krant:
• 36 min

Website:

• gem. 7 min per dag

Which of the following types of advertising do you ignore,
delete, throw away immediately without looking?
Source: fast.MAP Marketing-GAP, August 2012

An advert that pops up on the website
A request from a company to become
a friend on Facebook or similar

A leaflet put through your letter box unaddressed

An email addressed to you from
a company you have not heard of
A letter addressed to you from
a company you have not heard of
A email addressed to you from
a company i have some relationship with
A letter addressed to you from
a company i have some relationship with

What is your preferred method of communication
from marketing companies?
Source: fast.MAP Marketing-GAP, August 2012

Would prefer not to be contacted at all

Social media

Twitter

Direct mail

SMS messaging

Mobile phone

email

Companies which you have an existing relationship with - Marketers
Companieswhich you have an existing relationship with - Consumers

Lightest paper
weight (17 grs)

O2 BUSINESS

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Cross Media Cases from around the globe

2. What a difference DM makes ! DM Update SeminarCross Media Synergy

6. Gemiddelde leesduur van: De krant: • In de week: 45 min • Weekend (excl. krantenmagazine): 60 min Digitale krant: • 36 min Website: • gem. 7 min per dag

7. Which of the following types of advertising do you ignore, delete, throw away immediately without looking? Source: fast.MAP Marketing-GAP, August 2012 An advert that pops up on the website A request from a company to become a friend on Facebook or similar A leaflet put through your letter box unaddressed An email addressed to you from a company you have not heard of A letter addressed to you from a company you have not heard of A email addressed to you from a company i have some relationship with A letter addressed to you from a company i have some relationship with

8. What is your preferred method of communication from marketing companies? Source: fast.MAP Marketing-GAP, August 2012 Would prefer not to be contacted at all Social media Twitter Direct mail SMS messaging Mobile phone email Companies which you have an existing relationship with - Marketers Companieswhich you have an existing relationship with - Consumers

9. What is your preferred method of communication from marketing companies? Source: fast.MAP Marketing-GAP, August 2012 Would prefer not to be contacted at all Social media Twitter Direct mail SMS messaging Mobile phone email Companies which you have no relationship with - Marketers Companieswhich you have no relationship with - Consumers

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11. Reach Touch(e)

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15. TACTILE

17. RELEVANCY

20. CREDIBILITY