Strategic design involves designing products, services, organizations, and strategies to deliver strategic improvements. It requires redefining categories with a new logic and social contract. Strategic design can be used to design government to meet future needs by designing innovative wholes, not just parts, and addressing problems systemically. It begins by asking the right questions to architect effective solutions.

1. WHAT IS
STRATEGIC
DESIGN?

2. DESIGN OF
PRODUCTS/SERVICES
ORGANISATIONS
STRATEGY

3. DESIGN TO
DELIVER
STRATEGIC
IMPROVEMENTS

9. WE NEED:
!
- TO REDEFINE THE CATEGORIES
- A NEW LOGIC
- A NEW SOCIAL CONTRACT

10. GOVERNMENT
FUTURE

11. GOVERNMENT
meets
DESIGN

12. !
DESIGN THE ENGINE
THAT CAN DELIVER

13. A DIFFERENT
WORLD
18th CENTURY INSTITUTIONS
in a
21st CENTURY WORLD
13

14. MISSION
from
INNOVATIVE PARTS
to
INNOVATIVE WHOLES

17. Problem
Solution
Phases of work
Innovation begins by asking the right questions

18. THE
ARCHITECTURE OF
THE SOLUTION

19. Project
Challenge
Systemic Change
Small enough to be actionable & not threaten;
Positioned to succeed; move fast enough to create

20. 1 of 3
Redesigning
Development

21. Context?
Content?
Jätkäsaari, Helsinki

22. Environment
Architecture
Business
Behavior
Planning
ECOSYSTEM
Energy
SOLUTION

23. The
Building

24. Change
Fire
Regulations
New
Business
Model
The
Building
Minimize
carbon in
materials
Retail &
Service
model
New
Legal
Framework
Active
Citizens
New
Investment
Partnerships
Smart
Interfaces
”Green”
Energy
Provider
Energy
efficiency
solutions
15%
EPBD

28. 28

29. 2 of 3
Redesigning
Public Services

32. 3 of 3
Redesigning
Planning

35. 35

36. 36

37. SMALL ENOUGH TO DO
SOMETHING NOW
!
BIG ENOUGH TO BE
MEANINGFUL
!
MOVE FAST ENOUGH TO
DEVELOP MOMENTUM